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As Prime Day 2021 winds down, we’ve stopped updating this post and can’t guarantee that all deals are still in stock. Check our Deals page for our latest finds.
Keeping kids active, entertained, and educated has been an enormous challenge over the past year. And although every parent deserves a medal (and a vacation) for parenting through a pandemic, what you might appreciate just as much this Prime Day are great deals on games, toys, equipment, and other kid-centric things that can help ensure a fun, safe, and sanity-restoring summer for you and the whole family.
First, the bad news: Prime Day is not traditionally known as the best shopping opportunity when it comes to deals on toys. You’ll see better discounts on those things closer to the end-of-year holidays. Next, the better news: We are expecting a good number of Prime Day deals on games, as well as the types of baby gear every parent needs, such as diaper pails, co-sleepers, crib mattresses, or baby bouncers and slings. Now, the best news: There’s no need to go hunting for all of those baby and kid deals yourself, because we here at Wirecutter have done the work for you. Below, check out the best deals we’ve found on all the Wirecutter-recommended things that we believe can make parenting a little easier.
One of the most daunting parts of becoming a parent is dealing with all the stuff that a baby requires. Luckily, Prime Day offers an opportunity to grab all of that gear one-stop-shopping style—often at great prices. Whether you’re looking for feeding, sleeping, diapering, potty-training, or other must-have gear for infants, newborns, or toddlers, check here for the best deals we’re seeing on the Wirecutter-recommended products you need.
Bravado Designs Body Silk Nursing Bra
Deal price: $36; street price: $45
Read our review of the best nursing bras.
Shopping for bras online can be tricky, but the Bravado Designs Body Silk Nursing Bra’s wide range of sizes and its accurate sizing chart (in contrast to some other brands) can help you order online with confidence. Available in black or butterscotch, our runner-up seamless nursing bra pick is down to $36, just $1 shy of the lowest price we’ve seen. Our testers found the Bravado’s nylon-spandex fabric to be stretchy yet supportive, though the skimpier sling strap offers less support during nursing than our top pick. If you like the sportier, V-neck shape of the neckline, this is a good opportunity to save on a comfortable, true-to-size nursing bra with a streamlined and clean design.
Melissa & Doug Fire Chief Role Play Costume Set
Deal price: $16; street price: $22
Read our review of the best gifts for 3-year-olds.
Although the costume sets from Melissa & Doug don’t offer any caped-superhero options, they do let toddlers who love to dress up take on lots of heroic, real-world career roles. This fire chief costume set comes with a jacket, a helmet, a badge, a fire extinguisher, a working bullhorn, and a reusable name tag, all of which will help set the scene for imaginative play. This deal is a rare discount for the fire chief costume, bringing it down to a new low of $16.
Hap Tim Diaper Bag Backpack
Deal price: $31; street price: $39
Read our review of the best diaper bags.
Practical and affordable, the Hap Tim Diaper Bag Backpack was one of the cheapest bags we tested, but it offers the most pockets. That said, it probably won’t last as long as pricier, more durable picks. If budget is your top priority, this is the bag we recommend.
Mushie Silicone Baby Bib
Deal price: $10; street price: $13
Read about how we optimize a morning routine for kids.
With all of the time and energy you might be spending in getting the cutest clothes for small children, it’s important to keep their threads fresh and free of SpaghettiO stains. The Mushie Silicone Baby Bibs protect any kid’s wardrobe while also looking sleek in modern, muted colors, and—most important—they are dishwasher safe. There’s also the option to buy matching place mats, so a child can smear avocado on the table to their heart’s content.
Your child hits preschool or school age, and suddenly their list of essentials multiples exponentially: backpacks, lunch boxes, water bottles, headphones, a new car seat—and that’s just what they need to leave the house every morning. If you’re shopping for day camp or getting a jump on next year’s back-to-school needs, check here for the best deals.
4M Table Top Robot Kit
Deal price: $10; street price: $16
Read our review of the best robotics kits for beginners.
If you have a young child who’s curious about robots, the 4M Table Top Robot Kit is a great, low-pressure place to start. Even when it’s not on sale, the Table Top Robot Kit is significantly more affordable than our other picks. Though it sacrifices the in-depth capabilities of our more complex picks, it’s still a fun, simple project that will get their hands and brains working.
Kiwi Crate Craft Subscription Box
Deal price: $10; street price: $20
Read our review of the best kids craft subscription boxes.
Looking for a way to keep your early elementary schooler occupied this summer? Consider one of our top kids craft subscription box picks, the Kiwi Crate, which is down to $10 for your first box when you use the code SURPRISE. Kiwi Crate’s creative projects go beyond simple crafting to further explore STEAM (science, technology, engineering, art, and mathematics) concepts, and this is a solid deal on one of the most original and best thought-out boxes we’ve tested.
Philips Sonicare for Kids Electric Toothbrush (Aqua)
Deal price: $35; street price: $40
Read our review of the best electric toothbrush for kids.
Our bigger, rechargeable electric toothbrush pick for kids, the Philips Sonicare for Kids features a fun interactive app to encourage even the most reluctant of brushers to form regular habits. Considering that the price is $35, within $5 of the lowest price we’ve seen, this is a solid opportunity to save if you’re looking for an electric toothbrush for an older child.
Stasher Reusable Silicone Bag (Sandwich, Clear)
Deal price: $8; street price: $12
Read our review of the best reusable produce bags and beeswax wraps.
For those looking to minimize their environmental footprint and reduce plastic waste, this is a great chance to save on the silicone bag pick from our guide to the best ways to reduce plastic waste. These bags seal securely and can store snacks, leftovers, and even prepped ingredients. They are durable, dishwasher and freezer safe, and easier to clean than other reusable bags we tested. This is a solid chance to save on this versatile sandwich-sized bag in clear coloring.
Echo Dot Kids Edition (4th Generation)
Deal price: $35; street price: $55
Read our review of the best Alexa speaker.
At $35, this is the lowest price we’ve seen for the newest model of this kid-focused smart speaker. The Echo Dot Kids Edition is the kids version of our more affordable Echo speaker pick in our guide to Alexa devices. The Dot sounds good enough to use as a nightstand speaker or even as a small kitchen speaker, and it includes all the standard Alexa features for about half the price. The Kids Edition even features a cute child-friendly design (with a tiger or panda printed on the fabric).
How are we defining “big kid” here? Let’s just say that if you’re old enough to build Lego sets on your own, with no threat of absentmindedly putting one in your mouth and choking on it, you’re a big kid in our book. What kinds of big-kid deals are we expecting this Prime Day? Plenty of gaming deals, we’re betting, plus some sophisticated, strategic board games that older kids should love.
Codenames Game (Target)
Deal price: $11; street price: $15
Read our review of the best beginner board games for adults.
Codenames Game (Amazon)
Deal price: $11; street price: $15
Read our review of the best beginner board games for adults.
At $11, this deal offers a chance to save roughly 20% on Codenames, a spy-themed word-affiliation game from our guide to the best beginner board games for adults. To play, the group divides into two teams, and one player per team takes on the role of spymaster, offering single-word clues to help others on their team guess which word cards correspond with the clue. It’s the kind of game where you can really flex your friendship’s synchronicity or laugh as the night dissolves into delightful chaos.
ThinkFun Roller Coaster Challenge
Deal price: $23; street price: $33
Read our review of the best gifts for 6-year-olds.
If you’re looking for something fun yet educational for your child, the ThinkFun Roller Coaster Challenge is down to the lowest price we’ve seen this year. By problem-solving over 40 challenges, kids will learn to think sequentially while working with their hands to create fun and interesting coaster designs. Kids will enjoy building up the varied track designs and discovering if their contraption will make it all the way down to the bottom.
Disney Villainous Board Game (Amazon)
Deal price: $25; street price: $34
Disney Villainous Board Game (Target)
Deal price: $25; street price: $34
Read our review of the best gifts for 10-year-olds.
Play the bad guy in Disney’s Villainous, a board game where players role-play one of six iconic Disney villains, such as Jafar or Ursula. To win, each player draws cards and moves along individual boards to fulfill a mission derived from their character’s storyline—all while thwarting other villains’ pursuit of their own goals. It requires a bit of strategic thinking as well as a little ruthlessness to succeed.
Educational Insights Artie 3000 The Coding Robot
Deal price: $26; street price: $44
Read our review of the best gifts for 7-year-olds.
Educational Insights’s Artie 3000 The Coding Robot can help nurture your kid coder’s curiosity, creativity, and imagination. Artie pairs with an app and website that kid coders can use to program basic works of art—starting with simple drag-and-drop instructions before advancing to coding in Python. Although this artistic bot has seen a slight drop in street price since we last posted, this deal beats the previous low by about $10.
Horrified Board Game
Deal price: $18; street price: $24
Read our review of the best board games to play at home on Halloween (or any other night).
If you’re a fan of classic horror films but want to play a family-friendly game, Horrified is the board game you’ve been looking for. This co-operative board game sees your party attempting to defeat a varying number of classic horror fiends like Dracula, The Mummy, Frankenstein’s Monster, and others. Goals include finding a cure for the Wolf Man’s lycanthropy, breaking the Mummy’s curse and returning him to his tomb, and teaching Frankenstein’s Monster and the Bride what it means to be human so they can live happily ever after. It’s available from Amazon, as well as Target with store pickup or when added to an order over $35.
Sushi Go Card Game
Deal price: $7; street price: $9
Read our review of the best board games for kids.
Sushi Go is a recommendation from our guide to the best board games for kids. Though this deal is $1 shy of the best price we’ve seen for Sushi Go, the game has also seen a slight increase in street price this year. This quick-paced “pass and pick” game is easy for young kids to learn but engaging enough for older kids and adults, too. Each card, which has an adorable picture of sushi, gets passed around to each player—mimicking the action at a conveyor-belt sushi restaurant. Perfect for all ages, this game doesn’t require reading or math comprehension to play, though children under the age of 8 may need help keeping track of the score and point combinations.
3Doodler Start 3D Pen
Deal price: $26; street price: $45
Read our review of the best 3D pen.
Our 3D pen pick for kids under 12, the 3Doodler Start is available for a new low price of $26, down from $45. It’s slower and doesn’t have as many features as our top pick, but the entire pen is cool to the touch, making it a safer option for younger kids. The contoured handle is also a plus that makes it easier for smaller hands to use. It rarely sees discounts—this is the first notable drop we’ve run across since Cyber Week 2020.
Exploding Kittens Card Game
Deal price: $13; street price: $20
Read our review of the best gifts for families.
This is a solid deal on Exploding Kittens, which is down to $13 from a street price of about $20. A cross between Apples to Apples and Russian Roulette, this enormously popular, silly card game is great for kids ages 7 and older, but we also think it’s a great game to play with the whole family, and we recommend it in our gift guide for families.
Nintendo Switch Lite + SanDisk MicroSDXC Card (128 GB)
Deal price: $200; street price: $220
Read our review of the best game consoles.
The Switch Lite is a smaller version of our more flexible game console pick. It doesn’t offer TV support—so you can’t use it to play multiplayer games with family or friends on the couch—but it’s great for smaller hands or if you’re just looking for a simple handheld console for yourself. This price isn’t necessarily a deal, but it is likely the best price we’ll see for this console anytime soon, plus it includes a 128 GB SanDisk MicroSDXC Card.
Luigi’s Mansion 3 – Nintendo Switch (Amazon)
Deal price: $40; street price: $50
Read our review of the best Nintendo Switch and Switch Lite accessories.
Luigi’s Mansion 3 once again reunites the taller, quieter Mario Brother with his ghost-busting vacuum cleaner, this time in a haunted hotel full of secrets and, of course, angry (but not especially terrifying) ghosts. This Switch favorite, great for adults and kids alike, is a selection in our article on the best couch co-op games to play on the Switch. Get far enough into the story, and you can even play as Gooigi, a copy of Luigi made of strange green slime. The game is now down to $40 in the physical format from Target and Amazon.
Magna-Tiles (32-Piece Set)
Deal price: $33; street price: $50
Magna-Tiles (100-Piece Set)
Deal price: $84; street price: $110
Read our review of the best STEM toys for kids.
Looking for some indoor summer fun that’ll stimulate your child’s imagination while helping them develop their STEM skills? Consider Magna-Tiles, a pick from our guide to learning toys. They’re available for $33 for the 32-piece set. You might even find yourself playing with them, as some of our testers did. This rare deal is a great opportunity to save on an easy-to-clean-up building toy with strong magnetic edges, vibrant colors, and fun shapes. For even more tiles, check out the deal for the 100-piece set, as it’s down to a new low of $84.
JLab JBuddies Play Kids Headphones (Amazon)
Deal price: $40; street price: $50
JLab JBuddies Play Kids Headphones (Walmart)
Deal price: $40; street price: $50
Read our review of the best kids headphones.
Great for gaming and surprisingly good for remote-school usage in virtual classrooms or if the child needs a microphone, this is a headset we like in our guide to the best kids headphones. The boom mic helps to reduce some background noise on calls or video chats by keeping the microphone pointed directly at the child’s mouth, which is especially helpful when they’re sharing a space with a sibling or classmate. Just make sure to use code JUNE20 to get the deal price.
Avatar: The Last Airbender The Complete Series Blu-ray Collection
Deal price: $20; street price: $33
They say that there is no Prime Day in Ba Sing Se, but we know what’s really going on. Matching the lowest price we’ve seen, this deal is an excellent chance to pick up a copy of one of the best (if not the best) western animated series. Managing to intersperse moments of heavy seriousness and heartbreak amidst hilarious hijinks and comedy, Avatar: The Last Airbender is a great series to watch for all ages. So whether you’re nostalgic for your childhood or want to share this beautiful story with someone you love, this is a great time to pick up this Blu-ray box set.
Here are the best Amazon Prime Day 2021 deals live on Prime Day 2, from Apple devices and Vitamix blenders to robot vacuums and laptops.
These Wirecutter-approved deals are all under $100—perfect if you’re ready to splurge but don’t want to spend too much.
Amazon Prime Day isn’t just about Amazon anymore. Find great deals from retailers like Walmart, Target and Best Buy too.
Of all the deals we’ve scanned and the very few we’ve written about, these are the most popular according to readers.
Wirecutter staffers make a living finding the very best products and services for our readers. These are the Prime Day deals they’ve actually bought themselves.
Rose Maura Lorre
Rose Maura Lorre is a senior staff writer on the discovery team at Wirecutter. Her byline has appeared in The New York Times, Esquire, Salon, Business Insider, HGTV Magazine, and many more. She lives in New Jersey with her husband, her daughter, one dog, two cats, and lots and lots of houseplants.
Wirecutter is the product recommendation service from The New York Times. Our journalists combine independent research with (occasionally) over-the-top testing so you can make quick and confident buying decisions. Whether it’s finding great products or discovering helpful advice, we’ll help you get it right (the first time).
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At SeeVay, we know that the safety and well-being of your baby is your top priority. That’s why we’re dedicated to providing you with the tools you need to make sure you’re always on top of your baby’s safety. We understand that being a new mom can be overwhelming, and there’s so much information out there that it can be hard to know where to start.
