Baby Forest Expands Product Portfolio, Unveils Luxurious Ayurvedic … – Indian Retailer

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Baby Forest, a brand driven by the message ‘Soham of Ayurveda’, which means to not compromise on the health of the babies, recently launched its range of baby care products this month of August in India, with the aim of imbibing the best of natures’ offerings in their all-natural baby care products. 
Baby Forest derives its inspiration from being able to provide the best for the delicate sensitivities of babies and raise them enveloped by the ever-caring goodness of Mother Nature. It is this deep care and nourishment that Baby Forest represents, with the wish for every baby to reap the natural benefits of the forests where Ayurveda was born.
The collection is a blend of an ancient wisdom handed down over generations, with 5000-year-old Ayurvedic formulations, made with a gentle blend of natural oils, herbs, and cleansers, which they include in their almond and coconut massage oils, diaper rash creams, and mosquito repellent spray in their baby care line. The brand firmly believes that baby care is not simply limited to skin care, and also offers products for bathing and feeding rituals such as organic ubtan and body wash, and milk bottles respectively under their Organic Care range that outlines a journey towards healthier lifestyle choices while maintaining an infant’s comfort. Their play care range is designed as holistic development tools like the beach and stacking toys, to help expand a little one’s sense of discovery, exploration, and creativity. 
Apoorva Pandey, Business Head of Baby Forest said, “All our baby essential products are carefully crafted with the finest and most sustainable ingredients meant for a baby’s delicate skin, with a heavy emphasis on ensuring that all our offerings are toxin and chemical-free as well as cruelty-free. We wish to give back to nature what we have gleaned from her.
The brand is a one-stop shop for everything that a baby and the new mother need, with every product made with detailed attention. Baby Forest firmly believes in starting the journey of little ones on a note of gentle, soothing care, all ensured by choosing and blending the right ingredients, placing in the hands of a doting mother, the infinite power and magic of Mother Nature, with a tinge of pure luxury.
VAHDAM India, the renowned global wellness brand specializing in organic, premium teas, and spices from India, has announced the launch of an exciting new product line: ICED TEAS! Crafted with 100 percent real tea, this new line of iced teas is available in two convenient forms: instant premix and pitcher tea bags.
The instant premix and pitcher tea bags are skillfully blended with a combination of black and green teas, offering consumers a delightful array of flavor options. Packed with fresh, exotic, tropical, and aromatic flavors, each sip of these blends is an invitation to experience the essence of summer.
VAHDAM India’s instant premix iced teas are lightly sweetened, low-calorie mixes, perfect for cooling off anytime, anywhere. Each package contains 60 individual servings and requires only water and ice for preparation. With less than 10 calories per serving, these premixes are ideal for individuals leading active lifestyles or on the go.
For those seeking a more generous portion, VAHDAM India’s pitcher tea bags provide an abundance of happiness and refreshment in every sip. Made with 100 percent Real Black Tea, these tea bags are plant-based, biodegradable, and free from any plastic materials. A single tea bag can be used to create a quart-sized pitcher of iced tea, containing only 35 calories per serving. Each box includes 15 pitcher tea bags, enough to serve 75 glasses of delicious iced tea. Both the instant premix and pitcher tea bags can be purchased on the VAHDAM India website and Amazon.
Bala Sarda, CEO and Founder of VAHDAM India, expressed enthusiasm about the new product line, stating, “We are thrilled to expand our offerings with our new iced tea line, which captures the unique flavors and aromas of our 100 percent real tea sourced from India. Our iced teas provide a healthier alternative to other premixes available in the market. The launch of our pitcher iced tea bags is a revolutionary concept, allowing consumers to enjoy larger portions of iced tea per serving. As summer approaches, we hope our customers will relish this new, healthy, and refreshing way to beat the heat.
Since 2015, VAHDAM India has been transforming the tea industry in India. Despite being the second-largest tea producer globally, India had traditionally relied on bulk exports to foreign brands for the past two centuries. VAHDAM India’s ethical and sustainable business model disrupted this structure by directly sourcing teas, spices, and herbs from plantations and farmers within days of harvest, packaging them fresh in India, and shipping them directly to global fulfillment centers. By leveraging technology and eliminating unnecessary intermediaries, VAHDAM India has established itself as a truly integrated global brand.
POP, a start-up focused on e-commerce enablement, has introduced a groundbreaking growth solutions platform exclusively for direct-to-consumer (D2C) brands. Led by former Flipkart Senior Director Bhargav Errangi, POP has successfully partnered with over 75 renowned consumer brands within just one month of its launch. One of the key innovations by POP is the creation of POPcoins, a universal shopping currency that users can earn and redeem for exclusive discounts and offers across the network of partnered brands.
In a market saturated with countless loyalty programs, POPcoins emerge as a game-changing solution. Departing from fragmented rewards, POPcoins introduce a unified currency designed to enhance the relevance and foster long-term customer loyalty within the D2C ecosystem. The beta phase has yielded highly positive results, prompting POP’s plans to onboard more than 300 leading brands and platforms with an active user base exceeding 10 million on the POP network by the end of the fiscal year.
Bhargav Errangi, CEO of POP, expressed the need for a new channel to help online-first businesses sustainably acquire and retain customers, stating, “In this era of digital wars, Facebook and Google have emerged as clear winners. Direct online channels heavily rely on these advertising giants to perform, while current marketplaces aren’t the primary choice for brand discovery.
In the upcoming quarters, POP will launch new product features to enhance its platform. These include a flexible Referral Program with gamified incentives, integration of User-Generated Content (UGC) and Product Reviews throughout the customer journey to boost consideration, and a cross-sell feature that enables non-competing brands to promote on each other’s portals for improved discovery and acquisition. POP’s product suite is designed to seamlessly integrate with both Shopify-based brands and those with their own technology stack.
Errangi emphasized, “At POP, we develop products to enhance crucial business metrics for digital brands, focusing on conversion, user retention, and user acquisition. While conversion and retention deliver short to mid-term outcomes, our primary focus is on solving the long-term customer acquisition challenge as our network grows stronger. To ensure our products effectively tackle these challenges, we conducted extensive research on the competitive landscape, analyzing over 100 brands. This research guided us in defining the product scope and aligning it with the problem we aim to solve.
With a team possessing extensive experience in building and scaling e-commerce marketplaces, as well as operating large coalition loyalty currency platforms, POP is positioned to become the leading growth enabler for D2C brands in India. With a vision of establishing a deeply penetrated network of e-commerce buyers, POP aims to address the critical need for a new and reliable customer acquisition channel for digitally native brands.
With Father’s Day approaching, Good Indian, the indigenous brand for sustainable athleisure and essential wear, is ready to assist you in honoring and celebrating the remarkable men in your life. Good Indian presents an extensive selection of eco-friendly and high-quality products that make for ideal Father’s Day gifts.
Recognizing the significance of motivating and supporting individuals on their fitness journeys, Good Indian aims to empower everyone towards an active lifestyle through its range of unisex athleisure and essential wear. Their tagline, “Push The Good,” encourages individuals to take small steps towards better physical and mental well-being each day.
Beyond being just an activewear brand, Good Indian fosters a sense of pride and community among its customers. It believes in the power of movement, pushing boundaries, and embracing comfort and sustainability. By promoting an active lifestyle, Good Indian not only helps individuals lead healthier lives but also contributes to the well-being of the planet.
The collection by Good Indian offers a perfect fusion of activewear and athleisure, catering to holistic wellness. Their Performance wear is specifically designed for modern-day indigenous exercises such as calisthenics, cross-fit, martial arts, and gym workouts. Meanwhile, their Essential wear combines style and comfort, aligning with the latest trends and providing lightweight, breathable clothing suitable for everyday wear. The collection includes joggers, hoodies, plain tees, tank tops, and gym shorts, making it an ideal gift for the patriarch of the family. Good Indian’s functional activewear range comes in a variety of colors and comfortable styles, ensuring there’s something for everyone’s preferences.
Understanding the growing consciousness among consumers regarding health and the environment, Good Indian prioritizes sustainability, premium quality, and value for money. The brand’s commitment to offering affordable luxury allows them to reach a wider audience, fostering a community of individuals who embark on their fitness journey with confidence and style. Good Indian aims to create a culture of holistic wellness, benefiting individuals and the planet as a whole.
As a testament to their dedication to sustainability, Good Indian has partnered with Ugaoo to take an additional step forward. Each delivery package includes a pouch of Spinach seeds, encouraging customers to care for both their bodies and the environment. This initiative exemplifies the brand’s commitment to cultivating a greener future.
This Father’s Day, celebrate the extraordinary men in your life by gifting them Good Indian’s sustainable and stylish athleisure and essential wear. Whether they are practicing yoga, going for a run, or simply unwinding at home, Good Indian’s versatile styles are designed to help them look and feel their best.
Embrace sustainability, embrace style, and most importantly, be a Good Indian. Join the movement to #PushTheGood!
Leading FMCG Beauty and Wellness brand, WOW Skin Science, has announced the selection of Vikas Lal as its Chief Financial Officer. In his new position, Lal will assume responsibility for overseeing the financial aspects of WOW Skin Science, WOW Life Science, and Body Cupid. His role will encompass financial operations and controllership, financial planning and analysis, as well as strategic finance and business partnering.
Vikas Lal brings a wealth of experience as a seasoned finance professional with an extensive career spanning over 20 years in the FMCG and consumer durable/appliance industry. He has worked with various fortune 500 MNCs and has played a crucial role in leading multiple facets of Finance, including Sales Commercial, Factory Finance, Corporate Finance, and Business Planning for renowned brands such as Coca Cola, Pladis Global (McVities Biscuits), Groupe SEB India (Tefal and Maharaja Whiteline), and OLA, among others.
Vikas Lal, CFO, stated, “The key to a brand’s growth is rooted in its analytical approach to strategic expansion and willingness to take calculated risks and WOW Skin Science tops the list when it comes to disruption in that space. I have followed the brand’s journey from the outside and now as part of this robust team, I am excited about the glorious future we are building. In my new role, my objective will be to foster a financially secure culture that places a premium on the performance and reliability of the company’s data that will drive the brand’s worth and expansion plans. 
Mrunmay Mehta, Chief Operating Officer for WOW Skin Science, said, “I am delighted to welcome Vikas in the leadership team. Vikas is a seasoned finance professional who has donned the CFO hat in the past as well. Vikas will play a key role in developing a culture of frugality, making our business cash-efficient and future-ready to navigate the turbulent external context with an aim to IPO in the next couple of years.
Manish Chowdhary, Co-Founder of WOW Skin Science, commented, “We are delighted to welcome Vikas as our new CFO. We have full confidence in his ability to make a significant contribution to our team. We look forward to collaborating with him and benefiting from his insights as we develop a sustainable and robust financial strategy for WOW, both in the short and long term.
mCaffeine, a renowned personal care brand, has unveiled its latest campaign, “Up For Life,” featuring the popular Bollywood actress, Alia Bhatt. The campaign takes a humorous approach by introducing a distinctive warning that helps identify mCaffeine users in a crowd.
The digital campaign showcases Alia Bhatt, a youth icon, alongside mCaffeine’s standout product, the Coffee Body Wash, with the theme ‘Too Much To Handle!’ Through Alia’s portrayal, the campaign presents a series of ads highlighting the unique and energizing qualities of mCaffeine’s caffeine-based products. It includes two brand films, one showcasing Alia’s grooving style in her own space, while the other captures her fresh and energetic way of greeting.
Tarun Sharma, CEO and Co-Founder of mCaffeine said, “Through this campaign with Alia, we depict the invigorating after-effects of using mCaffeine’s Coffee Body Wash range. The Caffeine rush experience is surreal. It energizes you to such an extent that it becomes overwhelming! It helps bring out your true self and gets you ready for life.
Vaishali Gupta, Co-founder and Chief Growth Officer said, “We have always aimed to differentiate our products by incorporating our hero ingredient, Caffeine. It not only offers numerous benefits but also adds an energizing touch to individuals’ lifestyles.
mCaffeine believes that Alia perfectly embodies their brand persona and the ‘Up For Life’ theme. Her relatability to consumers and vibrant, go-getter personality make her an ideal fit. With her zest for life and ability to balance personal and professional commitments, she epitomizes living life to the fullest. The campaign represents those who seek the energizing effects of Caffeine, embrace the excitement of each day, and strive to make a positive impact. mCaffeine’s thoughtfully crafted products, including the Coffee Body Wash range, empower individuals to seize opportunities every day.
Change is an inevitable part of life, and BiE (Beauty in Everything), a leading clean skincare brand, has fully embraced this philosophy. Understanding that our skin evolves over time, BiE advocates for a concept called ‘modern metamorphosis,’ encouraging positive change. By setting realistic skincare goals and offering effective products, BiE helps individuals achieve their desired skin transformations.
Founded by Former Miss India Queenie Singh and renowned dermatologist Dr. Dinyar Workingboxwalla, BiE has gained a reputation for delivering on its promises. Driven by Dr. Dinyar’s 50 years of experience and passion for safe skincare, BiE has developed a comprehensive understanding of highly effective ingredients. The brand has attracted a loyal and prestigious clientele, including Jacqueline Fernandez, Lara Dutta, Kim Sharma, and more.
As a clean beauty brand, we prioritize product quality. Our pricing reflects the extensive research and development that goes into each launch, utilizing Dinyar’s expertise and incorporating lesser-known, cutting-edge actives into our formulations. From manufacturing to packaging and delivery, we strive to implement eco-friendly practices that protect the environment and reduce our carbon footprint,” said Queenie Singh.
BiE is dedicated to ensuring its products are gentle on both the skin and the environment. They avoid harsh chemicals like silicones, phthalates, sulphates, and parabens, which can strip away the skin’s natural goodness. Additionally, BiE products are universal, suitable for all skin types, inclusive of all genders, safe for pregnancy, and effective for individuals aged 18 and above.
The brand offers an extensive range of products, including cleansers, face washes, moisturizers, face oils, serums, and more. All of these items are cruelty-free, non-toxic, non-comedogenic, and packaged in eco-friendly materials.
Recently, BiE introduced India’s first natural-based sunscreen formulated without silicones and oxybenzone, setting itself apart from other sunscreens available in the Indian market.
To assist customers with their specific skincare needs, BiE provides regular video consultations, offering personalized skincare routines. This personalized approach sets BiE apart from its competitors in the skincare industry.
It’s never too late to show your skin the love and care it deserves with BiE’s exceptional range of clean beauty products. Once you experience the difference, you’ll be hooked!
BindtBeauty, a premium makeup brand known for its clean and high-quality products, has taken a significant step in its growth strategy by expanding its product portfolio on Amazon.
This move marks a strong presence in the Indian market, as Amazon is one of the country’s largest e-commerce companies. By featuring BindtBeauty within its beauty collection, Amazon is poised to attract beauty enthusiasts who can now explore and purchase a range of popular BindtBeauty products. The brand is excited about reaching Amazon’s audience and optimistic about attracting more customers, thereby driving increased traffic to their offerings.
Founder, Bindya Devi Talluri, a prominent beauty and lifestyle influencer and former Miss Chennai, has always been deeply involved in the world of makeup and skincare. As a model constantly engaged in campaigns and events, she used to face skin irritations and breakouts from the products she used.
Seeking a solution for her persistent battle with hormonal acne, she discovered the concept of “clean beauty.” Initially hesitant to try clean products, particularly those containing oils, she was pleasantly surprised when her skin started to improve after incorporating them into her routine.
Born in Eluru, Andhra Pradesh, and raised in Chennai, Bindya completed her schooling before pursuing a BSc degree. She later obtained an MBA in the United States and worked for the fashion design house Bally in their buying department. Subsequently, she moved to Bombay, where she gained experience at advertising agencies JWT and Ogilvy. After getting married and returning to Chennai, she started creating content on social media during the lockdown, joining the ranks of many others.
Over the years, Bindya acquired a wealth of makeup knowledge and hacks from various artists during her modeling career, fueled by her inherent fascination with cosmetics. Sharing her experiences and tips online, she realized the potential for starting her own brand, BindtBeauty. Her vision was to create a brand that prioritized ease of use and comfort, while ensuring that the products contained ingredients and formulations that would not irritate or harm the skin.
Inspired by the positive transformation she experienced through clean beauty products, Bindya set out to create a brand that offered the same quality as international products at an affordable price. BindtBeauty debuted with a lineup of five products, including cream concealer in eight color variants, cream illuminator in three color variants, multi-use tints in six color variants, setting powder in three color variants, and a dual brush. All the ingredients used in these products are USDA certified, and the packaging is eco-friendly, reflecting BindtBeauty’s commitment to being a conscious consumer brand. The brand’s philosophy revolves around creating clean, honest products that enhance one’s authentic self.
In addition to being an accomplished entrepreneur, Bindya is a devoted mother, an animal lover residing with four dogs, a social media influencer, and someone who cherishes travel, music, and spending quality time with her family and friends.
WickedGud, D2C brand specializing in healthy food and snack alternatives, has successfully raised $250,000 in additional growth funding from GetVantage, India’s leading alternative financing platform for eCommerce entrepreneurs and SMEs.
This food startup has made a remarkable impact in the healthy food industry, leveraging strong momentum and positive consumer sentiment. The newly acquired growth funding will be allocated towards marketing initiatives, product expansion, and retail distribution, with the aim of achieving a fivefold increase in net revenues during FY 24. Despite already experiencing threefold growth in net revenues over the past 12 months, WickedGud plans to exponentially expand its retail presence to over 2,000 stores across India through its distribution partner network.
WickedGud specializes in producing 100 percent maida-free, oil-free, and MSG-free pasta and noodles, available across various online marketplaces. Additionally, the company has plans to launch three new product categories—Malted Drinks, Sweet Spreads, and Popped Chips—within the next 18 months. Just last month, WickedGud secured Rs 2.25 crore in funding from fitness evangelist, actor, entrepreneur, and serial investor Shilpa Shetty. The brand has also gained recognition by appearing on Shark Tank S2.
Bhavik Vasa, Founder and CEO of GetVantage said, “Bhuman and his team at WickedGud have impressed us with their traction, extensive market knowledge, and ability to identify opportunities. At GetVantage, we are thrilled to support their strong early foundation, exciting growth plans, and their vision to revolutionize Indian kitchens one step at a time.
Bhuman Dani, Founder and CEO of WickedGud, said, “My previous experience at TGL, along with a strong founding team at WickedGud, gives me the conviction to build a robust distribution network across the country, that will drive the next phase of our growth. It’s great to have the backing of GetVantage as our strategic long-term growth funding partner, who understands our objectives and gives us the strength and flexibility to focus on achieving our expansion plans.
WickedGud products are crafted using wholesome, mom-approved ingredients such as whole wheat flour, lentils, brown rice, chickpeas, oats, and millets. The company employs innovative Steaming and Convection Air Drying (SCAD) technology, promoting sustainable food habits and resulting in a superior macronutrient profile compared to traditional brands.
GetVantage continues to solidify its position as the preferred non-dilutive funding partner for new-economy businesses. In less than 24 months, the company has amassed one of the largest consumer portfolios in India, facilitating funding for over 300+ D2C brands. Furthermore, GetVantage serves multiple sectors including B2B SaaS, Cleantech, EV and infrastructure, cloud kitchen, and QSR, among others. Last month, GetVantage achieved the distinction of becoming the sole alternative-funding platform in India to secure its own fresh NBFC license.
Two Brothers Organic Farms, a renowned provider of premium-quality natural farm-made products, has announced the expansion of their product portfolio with the introduction of two new ghee variants: Arjun Ghee and Turmeric Ghee. This strategic move aims to seize the growing demand for ancient Indian remedies and functional foods, driving growth and expansion in both the direct-to-consumer (D2C) and retail sectors.
Arjun Ghee, formulated using the bark of the Terminalia Arjuna tree, and Turmeric Ghee, harnessing the power of turmeric, offer unique and holistic wellness experiences to consumers. These specialty ghee products, infused with the goodness of traditional Indian herbs and spices, cater to specific health goals such as cardiovascular health, cholesterol management, and cellular well-being.
By diversifying its product range, Two Brothers aim to strengthen their presence in the D2C and retail markets. As natural and Ayurvedic remedies gain popularity, consumers actively seek convenient and accessible solutions to support their well-being. Two Brothers’ expansion into the ghee category aligns perfectly with the increasing demand for wellness-focused products. The recently launched items fall under the premium nutrition segment, with prices starting at just Rs 2500 each.
Satyajit Hange, Farmer and Co-Founder of Two Brothers Organic Farms said, “We are thrilled to introduce Arjun Ghee and Turmeric Ghee to our esteemed customers. These new offerings exemplify our commitment to providing high-quality products rooted in ancient Indian wisdom. As we expand our offerings, we aim to meet the evolving needs of health-conscious consumers while driving growth in the D2C and retail channels.
The expansion of Two Brothers’ product range reflects its long-term vision for growth and expansion in the thriving market of functional foods and health products. Leveraging their expertise in traditional Indian remedies and utilizing the power of e-commerce and retail, Two Brothers aims to enhance their market presence and reach a wider audience. By delivering premium-quality ghee variants, they aim to empower individuals to adopt healthier lifestyles and experience the benefits of Ayurvedic superfoods.
Koparo, a direct-to-consumer brand specializing in natural and sustainable products for home and personal hygiene, has secured seed funding of Rs 5.7 crore from prominent investors including Saama Capital, Titan Capital, and DSG Consumer Partners. The seed round also witnessed the participation of notable angel investors such as Uday Shankar, former Disney APAC chairman; Rohit Kapoor, CEO of OYO India; Ashish Goel, Founder of Urban Ladder; and Anand Chandrasekaran, Product Head of Five9, as stated on November 23.
Founded by Simran Khara, a former executive at McKinsey, amid the COVID-19 pandemic, Koparo aims to cater to the needs of health-conscious millennial Indian families who are seeking cleaner and safer alternatives across all aspects of their lives.
Khara said, “COVID-19 changed my relationship with our home. I was spending more time at home, creating new cleaning codes and scrubbing every surface only to realize I was building more toxicity in my house and in the environment. Toxic chemicals in conventional household cleaners cause several health issues ranging from skin or respiratory issues, to chemical burns, and even chronic hazards such as cancer, fertility issues, ADHD, and more. This was terrifying, and here is where the Koparo story began.
The company’s primary focus is on producing highly effective cleaning products that prioritize the safety of consumers, their children, pets, and the planet. Koparo’s products are free from phosphates, parabens, EDTA, triclosan, chlorine, ammonia, and synthetic dyes, and are certified cruelty-free by PETA.
Simran Khara added, “We’re obsessed with cleanliness and we’re on a quest to make cleaning products that are incredibly powerful and yet safe for you, your kids, your pets, and our planet.
With the recent seed funding, Koparo aims to expand its product range and further establish its presence in the Indian retail market, providing consumers with natural and sustainable alternatives for maintaining a clean and healthy environment.
Millennial families are showing a preference towards better-for-you, high quality products. We believe this trend is playing out in multiple categories and we’re excited to partner with Simran and believe the company vision has the potential for tremendous impact,” said Ash Lilani, managing partner at Saama Capital.
On World Environment Day, Licious, a prominent brand in the Indian retail ecosystem reaffirmed its dedication to sustainable growth by announcing its commitment to being plastic-neutral and adopting a responsible approach — labeled ‘Responsibly Licious’. In collaboration with Recykal, a digital solutions company specializing in circularity and sustainability, Licious had already made significant progress by attaining plastic neutrality for the fiscal year 2022.
By leveraging Recykal’s Plastic Neutrality solution, the brand successfully recovered a staggering 530 metric tones of plastic waste during the financial year 2021-22, effectively offsetting its plastic footprint for the entire year. This remarkable achievement is equivalent to preventing plastic waste weighing as much as an Airbus A380, the world’s largest passenger plane, from ending up in landfills. Licious sets a remarkable trend in responsible plastic waste management, emphasizing its unwavering commitment to sustainability.
Rajesh K., Chief Sustainability and Quality Officer at Licious, expressed, “At Licious, we constantly strive to set new standards and raise the bar for the industry. Our environmental, social, and governance (ESG) initiatives have positioned us as leaders in implementing sustainable practices throughout our operations. Our pledge to achieve plastic waste neutrality marks a significant milestone in our journey to become a responsible and sustainable brand. On this World Environment Day, we are delighted to contribute and support global efforts to #BeatPlasticPollution. Through our partnership with Recykal and their digitally transparent sustainability solutions, we aim to reaffirm our commitment to building a purpose-driven brand that safeguards the interests of humanity and the planet.
Ekta Narain, Co-Founder and CBO of Recykal, congratulated Licious on achieving plastic neutrality and surpassing extended producer responsibility (EPR) compliance. She expressed pride in being part of this journey and supporting Licious in its sustainability commitment. Narain also highlighted the proactive approach of organizations like Licious in addressing the plastic waste crisis and adopting responsible waste management practices. She emphasized the significance of collaboration and expressed hope for continued partnerships to create a more sustainable future.
Licious’ vision of building a sustainable brand goes beyond mandatory compliance requirements for plastic waste. The brand’s plastic footprint for the fiscal year 2022 was offset by recovering plastic waste from sensitive areas of India and processing it using approved recycling methods. Since its inception, Licious has been a purpose-driven organization that disrupts the industry by adhering to global standards in quality, sourcing, processing, and technology.
The brand’s ESG pledge encompasses eight specific themes focused on quality, sustainability, and traceability, in alignment with the United Nations Sustainable Development Goals (UN SDGs). Licious has obtained several certifications that validate its commitment to becoming a socially and ecologically responsible organization, including ISO 14001:2015 Environmental Management and ISO 45001:2018 Occupational Health and Safety Management. The brand’s most coveted certification is the SA 8000:2014 Social Accountability, making Licious the first fresh animal protein brand in India, and one of the ten globally recognized companies in this category, to receive this prestigious certification. With its pledge to be Responsibly Licious, the brand continues to work tirelessly toward a greener future, positively impacting the planet.
Actress Katrina Kaif has shared an exciting addition of a new 24-hour colored eye makeup collection to her beauty brand, Kay Beauty by Katrina. This latest line of eye makeup offers a transformative range featuring 24-hour colored matt kajals, a microblading pen, and a brow tattoo liner, all aimed at empowering consumers to express their unique #Eyedentitie with a glamorous and exotic eye look. Discover this exquisite collection that allows you to embrace your individuality and achieve stunning eye makeup that lasts throughout the day.
Placing a strong emphasis on inclusivity and accommodating diverse skin types, these groundbreaking products not only enhance beauty but also provide nourishing benefits for the skin. The colored matt kajals are enriched with chamomile and ceramides, renowned for their soothing and calming properties, which effectively reduce inflammation, improve the health of skin cells, and maintain optimal moisture levels to prevent dryness and irritation around the eyes. Additionally, the micro blading brow pen incorporates vitamin E, delivering moisture restoration and protection, while the brow tattoo liner contains vitamin B5 to promote the overall health of hair and skin.
Welcome this revolutionary collection that not only enhances your appearance but also prioritizes your well-being. Embrace the opportunity to express yourself with Kay Beauty’s innovative products that cater to your unique style and diverse skin needs.
Eyes are the window to your soul, so why not dress them up in your own unique way? The new range will empower one to unleash their creativity and achieve a personal signature eye look that is a complete reflection of one’s personality, thus defining their own #Eyedentitie. Our products are cruelty-free and vegan, and we are excited to continue to create innovative products that cater to the needs of the modern consumer,” said Katrina Kaif, Co-Founder of Kay Beauty.
iD Fresh Food has exciting news for fruit lovers with the launch of its latest innovative offering, iD Frozen Fruit Blend. This new product line is now available in the UAE market and is set to make its way to key Indian markets in the coming quarter. With a commitment to providing healthy food choices that prioritize convenience and smart packaging, iD Frozen Fruit Blend is made from fresh fruit extracts without the use of any preservatives, making it accessible and affordable for all. Currently, the product is offered in seven delicious flavors, including Mango, Chikoo, Pineapple, Tender Coconut, Strawberry, Grapes, and Guava.
Being the second-largest market for iD Fresh, the UAE accounts for nearly 30 percent of the company’s overall revenue. With the introduction of iD Frozen Fruit Blend, iD Fresh aims to strengthen its brand positioning and strategic expansion in the Middle East. As the first major brand to enter this segment, iD Fresh is poised to tap into the immense growth potential of the category, further solidifying its presence in the market. Experience the delightful combination of health and convenience with iD Frozen Fruit Blend.
PC Musthafa, CEO and Co-Founder, iD Fresh Food said, “At iD Fresh Food, we are constantly exploring new ways to address consumer needs using common sense. That’s our definition of innovation. Given how most of our diets lack fresh fruits, our innovators have brought to you the closest and healthiest alternative to fresh fruit. iD Frozen Fruit Blend has been prepared meticulously with fresh fruits, without using any preservatives or harmful chemicals to increase its shelf life. Now you can have your favorite shakes and smoothies, with the goodness of nutrient-rich fresh fruits in the most convenient, yet healthy way.” 
Rahul Gandhi, CMO, iD Fresh Food said, “Made with the purest of fruits, iD Frozen Fruit Blend is preservative-free and healthy. In other words, you can now experiment with your favorite desserts or shakes, made at home, without any guilt! This product aims to solve the inconvenience of peeling/cutting fruits to make shakes/smoothies and solves the problem of round year unavailability of some favorite fruits, without compromising on the nutritional aspects/health aspects of the food. At iD fresh, we strongly believe that healthy food should not become a casualty in the maddening rush of everyday life.
Currently, iD Fresh caters to over 45 cities, across 30,000 retail stores in India, UAE, US, and UK. The Bengaluru-based brand’s extensive natural and healthy product range includes Idly and Dosa Batter, Ragi Idly and Dosa Batter, Rice Rava Idly Batter, Malabar Parota, Wheat Parota, Wheat Chapati, Natural Paneer, Natural Thick Curd, ‘Squeeze and Fry’ Vada Batter, Smart Sip Tender Coconut, Grated Coconut in a Coconut and three customized blends of Instant Filter Coffee Liquid. iD Frozen Fruit Blend is currently available only in the UAE regions and priced between AED 18-24 (depending on the flavor)
Good Indian, a homegrown brand specializing in unisex athleisure and essential wear, recognizes the significance of a little push of inspiration for those embarking on their fitness journeys. By encouraging individuals to take even small steps towards an active lifestyle, Good Indian aims to empower everyone toward their fitness goals. 
The brand goes beyond being just another activewear label and fosters a sense of pride and community among its consumers. With its tagline “Push The Good,” Good Indian affirms the belief that conscious efforts to improve each day are sufficient to achieve a fit body. Embracing the power of movement, Good Indian helps individuals push their boundaries while prioritizing comfort and sustainability. The brand not only promotes an active lifestyle but also contributes to the well-being of the planet, aligning its values with the goal of elevating overall fitness.
Rushad Wadia, Co-Founder said, “Sustainability is not merely a buzzword, we want to make our activewear clothing impactful. Our collection is made with recycled polyester which is lightweight and breathable and we use sustainable cotton to provide that extra comfort necessary during exercise. With a focus on active lifestyles, our performance wear and essential wear complement each other perfectly. We as a brand strongly believe that adopting a lifestyle to do good for your planet is an essential part of being a Good Indian.
Their collection brings forth a perfect amalgamation of activewear and athleisure, focusing on the spectrum of holistic wellness. Their Performance wear is designed for modern-day indigenous exercises like calisthenics, cross-fit, martial arts, gym, etc; while their Essential wear is a perfect blend of style and comfort, it aligns with the latest trend and provides a luxury of light, breathable clothes that is ideal for everyday wear. Joggers, hoodies, plain tees, tank tops, sports bras, gym shorts, and leggings, the collection is for anyone willing to embark on their fitness journey. Committed to promoting a healthier lifestyle, the functional activewear range comes in varying colors and comfortable styles to suit modern preferences. 
Avneesh Gadgil, Co-Founder said, “Today’s consumer is conscious of their health, making wiser choices for the planet and does not compromise on quality. The sportswear and essential wear market in India is growing exponentially post-pandemic. With Good Indian we celebrate living an active lifestyle, making it fashion-forward. Driven by consumer preferences for sustainability, and premium quality with value for money, we make luxury affordable to reach a wider audience. As a brand we want to cultivate an ecosystem of pushing the good on everyone. We want everyone to embrace their fitness journey with confidence and style. We are also looking forward to building a community of holistic wellness culture for individuals and the planet at large.
What’s more to the Good Indian? The brand has initiated an association with Ugaoo to take a step towards sustainability by adding a pouch of Spinach seeds in every delivery package, so a customer is committed to taking care of the plant, along with taking care of their body. If you are looking for a little push to get started on being active – Push The Good with Good Indian, a name that also rings in a sense of community pride on everyone who dons it! Whether you are practicing yoga, going for a run, or just relaxing at home, the versatile styles are designed to help you look and feel your best. Be sustainable, be stylish, and most importantly, be a Good Indian. #PushTheGood!
The global herbal supplements market has witnessed remarkable growth in recent years, fueled by rising awareness among consumers about the potential health benefits offered by natural remedies. As individuals increasingly seek alternatives to traditional medicine, the demand for high-quality herbal supplements has soared. Market research and studies conducted by the Nutrition Business Journal indicate that the herbal supplements industry is projected to reach a staggering market value of $40 billion.
In response to this growing trend, Kapiva is excited to announce its strategic expansion plans in the market. Kapiva, a homegrown direct-to-consumer brand that empowers consumers with accessible and contemporary Ayurveda, is strengthening its presence in the United States through the strategic appointments of industry veterans Nicholas Kelley as Chief Executive Officer and Maria N. Lacher as Chief Marketing Officer. With a strong consumer base of half a million, Kapiva aims to introduce modern Ayurveda to households worldwide, enhancing their daily wellness quotient.
Nicholas brings over 15 years of rich experience as an entrepreneur, Chief Revenue Officer, and CEO. He has successfully scaled three mission-driven health and wellness startups, including DripDrop Hydration, Northern Quinoa Production Corporation, Alive and Radiant Foods. A graduate of Wharton and a former CFA charter holder, Nicholas will lead the US business as CEO, overseeing overall brand operations in the country.
Maria, a skilled brand marketer, and seasoned businessperson has a deep dedication to the health and wellness sector. She has previously worked on projects for JP Morgan, The Clorox Company, Schiff Nutrition, Latcher Ventures, and Pecto Health and Wellness, where she managed marketing for a $1.4 billion portfolio of owned brands. With 17 years of experience and a finance degree from The Wharton School, Maria excels in cross-functional team leadership, product innovation, marketing initiatives, and category management. Her primary focus will be to enhance Kapiva’s presence in the US market through targeted marketing strategies, customer acquisition, and revenue growth.
Nicholas Kelley, CEO at Kapiva, said, “Herbal supplements have gained worldwide recognition as a global phenomenon, driven by the increasing focus on holistic wellness. I am glad to join Kapiva- a company that has recognized the immense potential and is redefining traditional science with a modern twist. Their innovative thinking and in-depth understanding of consumers is truly exceptional. With our innovative thinking and in-depth understanding of consumers, we aim to become not just India’s but one of the leading global herbal and Ayurvedic brands. Together, we are dedicated to making Ayurvedic practices a seamless part of people’s lives, empowering them to achieve holistic wellness. I am honored to be a part of Kapiva’s mission and excited about the positive impact that we can create.
Maria N. Lacher, CMO, Kapiva, said, “I am elated to be a part of the Kapiva family and contribute to simplifying Ayurveda for global audiences. From brand building, I am looking forward to making Ayurveda and Kapiva appealing to the US market, implementing strategies with target-oriented campaigns, and bringing innovation in the product category.” 
Ameve Sharma, Founder of Kapiva, said, “We are excited to expand our teams and tap into newer markets. Nicholas and Maria joined us as pillars when the market opportunity was immense in the United States. They bring a breadth of leadership experience and have been instrumental in driving growth and managing healthcare brands. We look forward to improving health by unleashing the power of holistic wellness with Kapiva.” 
Kapiva has witnessed 7.5x growth over the last 3 years. The brand has amassed a global revenue of Rs 100 crore in a span of three years. For its innovative approach to Ayurveda, Kapiva was recognized by the Honourable Prime Minister Narendra Modi on the 87th episode of Mann Ki Baat. 
Over the next three years, Kapiva aims to achieve a combined revenue of Rs 600 crore from both the Indian and global markets. With a strong presence in India and successful expansion into international markets, the brand wants to continue on the path to sustainable growth. Looking ahead to the next five years, the goal is to double their combined revenue to reach around Rs 1200 crore. by leveraging their expertise in Ayurveda, expanding their product portfolio, and nurturing strategic partnerships. Kapiva is committed to driving success and establishing itself as a prominent player in the global wellness industry.
Farmley, a dry fruits and nuts specialist, has recently appointed Rahul Dravid, the former Indian Cricket Captain, as its inaugural brand ambassador. This partnership is a testament to Farmley’s unwavering commitment to upholding quality, authenticity, and excellence.
With an illustrious career in cricket, Dravid has not only garnered acclaim for his remarkable sportsmanship but has also emerged as a role model for millions worldwide. His integrity, reliability, and trustworthiness perfectly embody the values that Farmley cherishes. Dravid will be endorsing Farmley’s range of dry fruits, which are sourced from a network of over 5000 trusted farmers and producers, ensuring 100 percent purity and freedom from adulteration.
Abhishek Agarwal, Co-Founder, Farmley said, “Having him on board with Farmley is heart-warming, and we are proud to welcome Rahul Dravid to the family. Being a celebrated cricketer, Dravid has always been committed to being healthy, which helps us rightly position ourselves as a brand that believes in keeping the healthy in the dry fruits and nuts segment intact by eliminating the middlemen and offering adulteration-free products. With Rahul’s support, we aim to further expand our brand presence and connect with a wider audience, while upholding our promise of delivering premium and pure dry fruits and nuts.” 
The brand has a wide variety of 100+ products, ranging from everyday dry-fruit essentials, trail mixes, and healthy snacking options to more innovative offerings like a dessert range derived from dry fruits and pasta made from makhanas. With a meticulous selection process and rigorous quality checks, Farmley ensures that only the finest and freshest products reach customers. 
By establishing deep back-end links with 5000+ trusted farmers and producers, the brand eliminates middlemen and promotes fair trade practices. Committed to promoting a healthy lifestyle, Farmley offers healthy and delicious snacking options that cater to individuals seeking nutritious choices. The appointment of Rahul Dravid as the brand ambassador further solidifies Farmley’s dedication to delivering exceptional products that delight customers’ taste buds while keeping nutritious well-being in mind. A specialist in dry fruits and nuts, Farmley has sustainably grown to an ARR of over 200 crore and is among the strongest insurgent brands in this category.
Snitch has experienced a phenomenal growth trajectory, witnessing a staggering 250 percent increase in revenue from 44 crore in FY 2021-22 to 120 crore in FY 22-23, with a profitable EBITDA of 6 percent. The company has achieved remarkable success, with a remarkable 1300 percent growth in revenue over the past two years.
Not content with its achievements, Snitch has recently ventured into the emerging category of men’s jewellery, adding it to their product portfolio along with fragrances. With a clear vision to transform the men’s fashion industry in the country, Snitch aims to diversify further by introducing new categories in the near future. Additionally, Snitch is set to enter the offline retail market with its first Exclusive Brand Outlet (EBO) in Bengaluru, scheduled to open its doors by July 2023.
Snitch owes its success to its commitment to world-class trends, unique designs, and sustainable styles. This customer-centric approach has led to over 1 million orders and a remarkable 55 percent of sales generated through its user-friendly mobile app, which has garnered 1.5 million downloads in FY 22-23. To support its expanding operations, Snitch has nearly doubled its employee base in the financial year 2022-23, with plans to further increase it from the current 100 employees to 180 by FY 2023-24, in order to meet the growing demand.
Siddharth R Dungarwal, CEO and Founder, Snitch said, “Our Company has witnessed a rapid acceleration of growth over the recent years, and we are committed to moving forward with the same vigor. Especially, with our focused mission to change the outlook of the Men’s fashion industry, we are strategically capitalizing on fast fashion trends that truly make us stand apart from the rest of the world. The next financial year looks even more promising to bring even larger opportunities for Snitch and we are geared up for the same.
The company has already achieved a huge acknowledgment in the industry with its recent appearance on Shark Tank India wherein it has successfully bagged an all-sharks deal, securing Rs 1.5 crore for 1.5 percent equity from all five eminent judges. This has been a true testament to Snitch’s tremendous success and potential growth to spearhead the industry. The eminent investors on the SharkTank included experts like Anupam Mittal Founder-CEO of Shaadi.com – People Group; Aman Gupta, Co-Founder-CMO of boAt; Namita Thapar, Executive Director of Emcure Pharmaceuticals; Vineeta Singh, Co-Founder-CEO of SUGAR Cosmetics; Peyush Bansal, Founder-CEO of Lenskart and Amit Jain, Co-Founder-CEO of CarDekho Group and InsuranceDekho.
Snitch has experienced a phenomenal growth trajectory, witnessing a staggering 250 percent increase in revenue from 44 crore in FY 2021-22 to 120 crore in FY 22-23, with a profitable EBITDA of 6 percent. The company has achieved remarkable success, with a remarkable 1300 percent growth in revenue over the past two years.
Not content with its achievements, Snitch has recently ventured into the emerging category of men’s jewellery, adding it to their product portfolio along with fragrances. With a clear vision to transform the men’s fashion industry in the country, Snitch aims to diversify further by introducing new categories in the near future. Additionally, Snitch is set to enter the offline retail market with its first Exclusive Brand Outlet (EBO) in Bengaluru, scheduled to open its doors by July 2023.
Snitch owes its success to its commitment to world-class trends, unique designs, and sustainable styles. This customer-centric approach has led to over 1 million orders and a remarkable 55 percent of sales generated through its user-friendly mobile app, which has garnered 1.5 million downloads in FY 22-23. To support its expanding operations, Snitch has nearly doubled its employee base in the financial year 2022-23, with plans to further increase it from the current 100 employees to 180 by FY 2023-24, in order to meet the growing demand.
Siddharth R Dungarwal, CEO and Founder, Snitch said, “Our Company has witnessed a rapid acceleration of growth over the recent years, and we are committed to moving forward with the same vigor. Especially, with our focused mission to change the outlook of the Men’s fashion industry, we are strategically capitalizing on fast fashion trends that truly make us stand apart from the rest of the world. The next financial year looks even more promising to bring even larger opportunities for Snitch and we are geared up for the same.
The company has already achieved a huge acknowledgment in the industry with its recent appearance on Shark Tank India wherein it has successfully bagged an all-sharks deal, securing Rs 1.5 crore for 1.5 percent equity from all five eminent judges. This has been a true testament to Snitch’s tremendous success and potential growth to spearhead the industry. The eminent investors on the SharkTank included experts like Anupam Mittal Founder-CEO of Shaadi.com – People Group; Aman Gupta, Co-Founder-CMO of boAt; Namita Thapar, Executive Director of Emcure Pharmaceuticals; Vineeta Singh, Co-Founder-CEO of SUGAR Cosmetics; Peyush Bansal, Founder-CEO of Lenskart and Amit Jain, Co-Founder-CEO of CarDekho Group and InsuranceDekho.
Sleepyhead, a leading direct-to-consumer (D2C) brand, has introduced a new digital campaign called “#HomesDon’tJudge,” aimed at challenging the traditional idea of a “perfect home.”
In contrast to the portrayal of flawless homes by furniture and home décor brands, Sleepyhead’s campaign seeks to empower Gen Z and Millennials by encouraging them to embrace imperfections in their living spaces, allowing their unique personalities to shine through. The campaign emphasizes that homes should be safe havens where individuals can love, be comfortable, indulge in random activities, and feel free from judgment.
Featuring a video and a series of static posts, the “Homes Don’t Judge” campaign showcases homes as spaces that understand and accept our idiosyncrasies while providing comfort and a platform for self-expression. It acknowledges that the concept of “normal” varies from person to person and highlights that these quirks are what make individuals truly unique. The campaign inspires people to embrace their authentic selves within the cozy confines of their homes.
The campaign video playfully explores the idea of furniture having the ability to speak and share the secrets they have witnessed over time. However, it concludes with the comforting notion that this scenario remains fictional, assuring that furniture will always maintain their silence, thus keeping all secrets safe. Despite the potential messiness that may come with it, the home brings a sense of permanence, comfort, and contentment to one’s life.
Deepti Karthik, Fractional CMO of Sleepyhead said, “Homes have always been beautiful, aesthetic, so pretty it almost feels like no one lives in them or so the advertising of home and living would like us to believe. But homes aren’t like that, I should know, I am always cleaning up. One thing everyone can agree to is homes are where you let your guard down. Dad takes a dig at mom at home, that joke will never be dared to be said outside. The things that one wants to say to the boss in an argument is recounted long after the argument is over. Homes know everything, in fact someday if the furniture in my house starts talking, I would be in trouble. Sleepyhead presents #HomesDontJudge, thankfully!  because sleepyhead homes are not just beautiful, they are fun.
In the second phase of the campaign, a series of static posts highlight the unique activities that take place at home. The key message emphasizes that individuals can reinvent themselves, take work calls in their pajamas, record themselves talking to their non-existent fans, using sofa as a shield in a water gun fight and indulge in various other experiences. These visually vibrant statics capture the excitement of simple, real moments we all enjoy within our homes.
Visage Beauty has recently announced the highly anticipated revamp of their subsidiary, Sara Beauty, marking an exciting time for beauty enthusiasts worldwide. Since 1989, Sara Beauty has been a prominent player in the beauty industry, dedicated to providing clients with exceptional skincare products that combine traditional wisdom with cutting-edge scientific techniques. Now, with a complete transformation of their product line, packaging, and branding, the brand is poised to make a significant impact in the industry.
Sara Beauty is a subsidiary of the esteemed Visage beauty brand, which has been a frontrunner in the Indian skincare industry since its establishment in 1963. Despite its early beginnings, Visage has consistently adapted to the ever-changing beauty landscape and has emerged as a leader in skincare. Under the guidance of Vidur Kapur, the third-generation leader of Visage, the brand has undergone a reimagination to cater to the modern era while honoring its rich heritage. Despite the comprehensive makeover, the brand’s products continue to deliver the original efficacy and authentic essence of Indian Ayurveda.
The team of experts at Sara Beauty has carefully curated a range of products that cater to a wide range of skin tones and types, while still employing all-natural ingredients and sulfate-free products. “We understand the importance of inclusivity and diversity in the beauty industry, and our new product line reflects that,” said Vidur Kapur, Director of Visage Beauty.
But the revamp doesn’t stop there. Sara Beauty’s branding has also undergone a transformation, taking inspiration from the modern era. The brand’s new look is contemporary, vibrant, and youthful. Vineet Kapur, Founder of Visage Beauty, emphasizes the importance of safety and welfare for their customers, stating that all of their products are free of toxins and dangerous substances and have undergone dermatological testing.
At Sara Beauty, the goal is to develop solutions that target all of your skin-related problems and offer the best solution to resolve them. With their commitment to quality and customer satisfaction remaining unwavering, it’s no wonder why they are confident that the revamp of Sara Beauty will meet and exceed their customers’ expectations.
So, if you’re looking for a range of high-quality skincare products that are also secure and reliable, look no further than Sara Beauty’s revamped product line and contemporary branding.
Ice cream holds a special place in our hearts, evoking childhood memories that last a lifetime. Recognizing the importance of expertise and innovation in creating exceptional dessert experiences, Scuzo aims to establish itself as India’s premier dessert brand. Introducing their unique live popsicle concept, Scuzo Ice ‘O’ Magic has recently inaugurated its dessert café located at SCO No. 04, Sector – 79, Omaxe World Street, Greater Faridabad, Haryana.
With the rising demand for healthier dessert options, Scuzo has taken on the responsibility of becoming a health-conscious dessert brand catering to people of all age groups. The brand revolutionizes the dessert industry by combining ice cream with natural ingredients, offering a nutritious and wholesome alternative to conventional dessert choices.
In a groundbreaking move, Scuzo presents an exquisite selection of popsicles meticulously crafted with a fusion of flavors sourced from around the globe. Indulge in a delightful symphony of natural ingredients expertly blended to perfection. Scuzo’s desserts are created using a secret recipe infused with exotic fruits and nuts, enhancing the fresh and delicious taste of their ice cream. The menu at Scuzo offers a variety of mouthwatering popsicles and gelato flavors, as well as a delectable range of desserts such as ice cream waffles, pancakes, milkshakes, dessert cakes, and sundaes to satisfy all dessert cravings.
Gagan Anand, the Founder, and Director of Scuzo Ice ‘O’ Magic, expresses his excitement about opening a new branch in Faridabad, acknowledging the city’s strong affinity for sweets and desserts. Anand is thrilled to have found an ideal location in Faridabad and emphasizes their mission to support entrepreneurship while providing guests with an unforgettable dessert experience.
The Scuzo Ice ‘O’ Magic café in Faridabad offers a spacious and comfortable environment for customers to dine in. With a remarkable 100 percent vegetarian menu, the café prides itself on using the finest fresh and natural ingredients. Upholding their ethical values, Scuzo serves a diverse selection of desserts, as well as hot and cold beverages.
Scuzo Ice ‘O’ Magic understands its responsibility as a company and strives to benefit society through its work. Anand ensures that their products are reliable and health-focused, while also prioritizing environmental care. The new venue in Faridabad will introduce unique desserts tailored to the specific location and contribute to society through participation in charitable activities that support old age homes and skill development programs, among others.
Smytten has teamed up with the iconic fragrance brand Legend 1942 to introduce a range of gender-fluid, handcrafted, luxe perfumes. The perfumes, created in partnership with seasoned fragrance makers and with the vision of Amitabh Bachchan, celebrate the soul of India by seamlessly blending traditional craftsmanship with contemporary sensibilities. 
Smytten will showcase six of Legend 1942’s exquisite perfumes on its platform, offering consumers the chance to try a curated selection of trial packs from the comfort of their homes at minimum cost. Customers can experience the rich notes, captivating blends, and exceptional longevity that make Legend 1942 perfumes a true masterpiece.
We are beyond thrilled to partner with Legend 1942 for an exclusive trial and sampling activation. We have observed a 100 percent growth in purchase frequency for fragrances in the last year, with 53 percent of fragrance shoppers opting to purchase post-trial (online/offline). This shows a huge demand for premium fragrances in India, and we are happy to bring more brands to our customers. We believe this partnership will be a great success, and we look forward to working with Legend 1942,” said Swagata Sarangi, Co-Founder, Smytten.
Legends 1942 has already made a name for itself with its exceptional fragrances. The partnership with Smytten allows it to reach out to and build a larger consumer base. The perfume portfolio ranges from earthy, smoky, and vibrant to floral, spicy, and warm to woody, bold and intense, ensuring that every individual has multiple options to choose from.
Amitabh Bachchan and I are elated to announce the launch of Legend 1942 on Smytten. It’s our dream and vision that will now be enjoyed by a wider audience. Get your hands on one of our exquisite perfumes and experience the sheer exuberance of Legend 1942. We couldn’t be prouder of this collection and can’t wait for you to experience it for yourself,” said Anuradha Sansar, Co-Founder, and CEO, Legend 1942.
Immerse yourself in the luxurious experience of these homegrown, long-lasting, tailor-made fragrances for individuals who appreciate refinement and sophistication. The perfume portfolio will be available on Smytten for trial and purchase.
Hopscotch has raised $20 million in a funding round led by Amazon, along with participation from Eduardo Saverin and existing investors such as Lionrock, IIFL Seed Venture Fund, RPG Ventures, and Techpro Ventures. As a result of this funding, Hopscotch plans to expand its offerings, providing even more customers with the latest styles in kids’ fashion.
Rahul Anand, Founder and CEO of Hopscotch said, “Hopscotch is the go-to digital brand for parents who want their kids to look stylish – every day and on every special occasion. This investment allows us to invest in marketing, broaden our selection, and enable more customers to express their unique sense of style.
Hopscotch has strong brand recall in the kids’ category. With this investment, we are happy to work with Hopscotch as it continues to reach and delight more customers. Rahul, the founder, and his management team are passionate about building out the brand. We have been impressed to see what they have done till date,” said Preetham N, Director, Corporate Development at Amazon.
The $20 million funding round is a testament to the strength of Hit Mark’s technology platform, which enables Hopscotch to rapidly spot top fashion trends and serve them to customers before other retailers. With financial support from Amazon and other investors, Hopscotch is well-positioned to accelerate growth and increase its market share.
Purplle, an e-commerce platform for beauty products, has successfully concluded a funding round of $40-50 million. The funding comprises both primary and secondary transactions and values the company at $1.1 billion. In the secondary transaction, JSW Ventures, an investor in Purplle, has sold a portion of its stake to Abu Dhabi Investment Authority (ADIA).
Majority of the transaction is secondary, and it is part of last year’s funding round that was done at a valuation of $1.1 billion,” one of the persons said.
Mumbai-based Purplle, which is backed by the likes of Sequoia Capital, Goldman Sachs, Blume Ventures, and Premji Invest, had last year raised $33 million from South Korean investor Paramark Ventures.
“Some part of Paramark Ventures’ investment has come now as primary fundraising. The three-pronged focus of the company of investing in technology, expanding omnichannel presence, and building private brands will continue.
In a release, JSWVentures said the transaction gave it a return of 18X on its investments made in Purplle over the years. “Following this transaction, JSWVentures has returned 2x of the fund I corpus to their investors,” it added. Prior to the deal, JSW Group held a nearly 3 percent stake in Purplle.
In our association with Purplle, we experienced how to build an incredible scale with product selection and reach across the cross-section of our country. Their focus on investing in leadership bandwidth across various verticals is exemplary and sets the template for startups making a transition from an early-stage business to a mature organization in a capital-constrained environment,” said Gaurav Sachdeva, Founding Partner of JSWVentures.
Purplle, which was founded by Manish Taneja and Rahul Dash in 2012, competes with the likes of Nykaa and Sugar Cosmetics. The company has raised $450 million so far, including the latest funding round.
We enter FY 2023-24 with a significant performance by marquee brands, strong investment trajectory, and aggressively pursuing business growth,” said Taneja, Co-Founder and Chief Executive of Purplle.
During the year ended March 2022, the company saw its revenue from operations rise to Rs 219.9 crore, a 72 percent increase from Rs 128.2 crore during FY21. Meanwhile, Purplle’s losses widened to Rs 203.6 crore in FY22 compared with Rs 52.18 crore in the year-ago period. The company currently has an annualized gross merchandise value (GMV) of Rs 1,400 crore.
Salud has revealed its strategic expansion initiatives and the upcoming introduction of innovative products in the ready-to-drink (RTD) category in 10 additional markets in India. With a strong commitment to delivering exceptional drinking experiences, the company is preparing to unveil its premium gin and Salud bitters to the Indian market next month.
In the previous fiscal year, Salud surpassed expectations by achieving an impressive sales volume of 25,000 to 30,000 cases in the RTD market alone. Building on this success, the brand plans to invest $1.5 million to further drive growth and solidify its position in the alcoholic beverage market. Additionally, Salud is expanding its product range by introducing three new SKUs based on distinct spirits, catering to a wider range of consumer preferences.
By establishing a robust presence in key regions such as Karnataka, Goa, Telangana, Maharashtra, Orissa, Pondicherry, Kerala, Punjab, Uttar Pradesh, and Chandigarh, Salud aims to reach a diverse consumer base. Targeting both smaller and larger states, the brand appeals to a wide audience, offering its fashionable lifestyle and premium products.
The RTD alcohol market in India is expected to experience significant growth, with a projected CAGR of 11.2 percent from 2022 to 2030. Salud recognizes the rising popularity of RTD alcohol among Gen-Z and millennials, who seek convenient and healthier drink options with low sugar content. The brand’s focus on providing quality and innovative RTD offerings perfectly aligns with the evolving preferences of the youth demographic.
Ajay Shetty, CEO of Salud said, “We’re thrilled to introduce our innovative products and the Salud experience to new markets in India. Our fashion-forward brand combines tradition and modernity, delivering exceptional drinking experiences. As we expand, our sole focus is the Indian market, where we aim to source and produce everything locally.
Salud has established a state-of-the-art distillery facility in Goa. The facility not only enhances production capabilities but also incorporates canning technology, enabling Salud to introduce recyclable cans for its products. By prioritizing cans over bottles, Salud demonstrates its commitment to environmental conservation and sets a new standard for sustainable packaging in the industry.
Salud is the first Indian brand to incorporate NFTs (Non-fungible Tokens) to offer a unique and immersive experience to its customers. Besides its RTDs and non-alcoholic bitters, Salud Merchandise, an exclusive line of clothing and Salud Sessions, the music IP of Salud, which holds exclusive tracks by various homegrown and international artists, will soon launch new collections. 
The Body Shop, the renowned British beauty brand with a strong ethical foundation, is launching an exciting communication campaign in India that highlights the stories of three remarkable female changemakers, embodying the brand’s new essence of “changemaking beauty.” The campaign’s primary objective is to celebrate these inspirational individuals and motivate everyone to believe in their own ability to make a positive impact in the world.
The campaign showcases three extraordinary women who have made significant contributions in their respective fields: Shefali Shah, an acclaimed Indian actor; Bala Devi, a forward in Indian Women’s Football; and Anny Divya, the youngest female commander to fly a Boeing 777. In a captivating campaign film, these three women draw from their diverse life experiences, united by their unwavering belief in the power of positive change. Each of them represents the values of self-expression, resilience, and self-love, which are integral emotional benefits that The Body Shop delivers as a brand.
Founded by entrepreneur and activist Anita Roddick in 1976, The Body Shop stands apart as a truly unique brand and a trailblazer in its industry. It pioneered the idea that businesses can be a force for good, a philosophy deeply ingrained in its purpose to “exist to fight for a fairer and more beautiful world.” This campaign serves as a testament to The Body Shop’s commitment to its core values and its ongoing mission to create a better and more beautiful world for all.
Harmeet Singh, VP of Marketing E-commerce and Product, Asia South, The Body Shop, said, “At The Body Shop, everything we do is about creating positive change, for you, for communities, and for our planet; and we are working continuously to make a positive systemic impact, across society, within the beauty culture and right into the corridors of power. With this new communication campaign in India, we are shedding light on how every individual can be a Changemaker in their own way.
The campaign features a series of videos and social media posts, showcasing the stories and work of Shefali, Bala and Anny and featuring some of The Body Shop’s most loved products, such as iconic Edelweiss Daily Serum Concentrate. Harmeet Singh adds “We hope this campaign will inspire people in India to recognize their own power to make a difference. We are excited to showcase the beauty of change through the stories of these incredible women.
The campaign will be launched on May 18th, 2023, and will run across all The Body Shop India stores and digital platforms. With this communication campaign, The Body Shop is taking a step towards further embracing Changemaking Beauty in a meaningful way. The brand is expanding its presence rapidly in India and has more than 200 stores in the market.
Gizmore, a prominent brand in India known for its Smart Accessories, Fitness Gear, and Home Audio products, has officially launched its latest smartwatch, the GIZFIT Glow Z. This cutting-edge wearable is proudly ‘Made in India’ and is specifically designed for power users with active lifestyles who require a reliable wearable that can effortlessly keep up with their on-the-go demands.
With an impressive 15-day marathon battery life, the GIZFIT Glow Z ensures long-lasting performance for users who need their smartwatch to keep pace with their busy routines. Notably, it stands out as one of the most affordable smartwatches in the market offering an Always-on AMOLED display. This makes it an excellent choice for users seeking an entry-level smartwatch with feature-rich capabilities and the enhanced visual experience of an AMOLED screen.
The GIZFIT Glow Z boasts a 1.78-inch (4.52 cm) 2.5D Curved HD AMOLED screen, delivering a resolution of 368 x 448 PX. Its best-in-class 600 NITS Super Brightness ensures exceptional visibility, allowing users to effortlessly check the time, read notifications, and glance at health insights even during outdoor activities in direct sunlight. With its superior display quality, the GIZFIT Glow Z sets a new standard in the segment, offering unmatched brightness and clarity.
We are excited to add one more feature-packed smartwatch to our growing portfolio of wearables in India. In addition to bringing a premium design and Always-On AMOLED display, the GIZFIT Glow Z offers the best-in-segment battery life of 15 days on a single charge. It is specially designed for power users who don’t want to compromise on performance and features. We are confident that it will be a hit among price-conscious buyers who are looking for a budget-friendly AMOLED smartwatch with a plethora of health and wellness features,” said Sanjay Kalirona, CEO and Co-Founder Gizmore. 
The USP of the GIZFIT Glow Z is its marathon battery life which can last up to 15 days with normal usage. This is a key benefit for consumers who are constantly on the go and want a wearable that can withstand intensive usage with minimum recharge cycles. The GIZFIT Glow Z also excels in terms of style and durability; thanks to its elegant premium metallic body (IP67 Water Resistant), which beautifully complements the curved AMOLED display. The smartwatch will be available in three color options – Black, Blue, and Burgundy.
Another exciting feature of the GIZFIT Glow Z is its Split Screen functionality, which lets users quickly access frequently used apps, settings, and features by simply swiping right on the home screen. You can also customize the vibrant AMOLED screen with unlimited cloud-based watch faces from the companion smartphone app, which is available on both Android and iOS platforms.
The smartwatch comes packed with cutting-edge wearable features and will be available on Flipkart and Gizmore’s official website at an unbeatable price of Rs 1,999. However, it will be available at a promotional price of just Rs 1,499 for the initial 3 days.
Gizmore has established a strong presence in the Indian wearable market by consistently offering high-performance and feature-rich smartwatches at affordable prices. The indigenous brand has recently formed a strategic alliance with Staunch Electronics India and Optiemus Electronics Limited (OEL) to enhance innovation and deliver superior products to its valued consumers. Through this collaboration, Gizmore aims to manufacture approximately 1.5 million smartwatches in the current fiscal year, further solidifying its commitment to excellence and customer satisfaction.
Supertails, the prominent pet-care startup empowered by technology, is thrilled to commemorate its second anniversary, recognizing remarkable growth, innovation, and unwavering commitment to first-time pet parents throughout India. 
Since its establishment in May 2021, Supertails has swiftly emerged as the go-to platform for pet owners, providing an extensive array of products and services, encompassing nutrition, healthcare, and training, to establish an ultimate pet care ecosystem in the country. Being one of India’s rapidly expanding startups, Supertails achieved an impressive 300 percent growth in FY 2022-23 and is positioned for further expansion, with a target of attaining a 150 crore ARR by 2024. The recent introduction of Henlo, a locally manufactured direct-to-consumer pet food product, exemplifies Supertails’ dedication to the “Make in India” initiative.
To celebrate its two-year milestone, Supertails has unveiled two heartwarming and captivating videos as part of the #SupertailsTurns2 campaign. These videos portray the challenges faced by individual pet parents as they strive to understand the needs of their beloved furry companions, showcasing Supertails as the ultimate solution for all their pet care requirements. Additionally, the company has launched the “Big Birthday Bash Sale,” running from May 21st to May 28th, allowing pet owners to indulge in incredible discounts, irresistible offers, and engaging contests that are sure to bring joy to their hearts.
Varun Sadana, Aman Tekriwal, and Vineet Khanna, the co-founders of Supertails said, “Our journey as a pet-care startup has been surreal so far. We are elated to see the change among first-time pet parents and how pet parenthood has transformed in India in the last 2 years. We moved one step closer to our aim of creating a platform that integrates products, services, and communities as we launched our app recently. Pet parents have shown immense trust in us over the last two years and we will continue to work hard and make their journeys with their furry babies as easy as possible. We are a bunch who love celebrating milestones and we invite pet parents around the country to join us in our birthday bash campaign and experience the convenience and quality of our comprehensive pet care solutions.
Supertails was founded with a mission to empower first-time pet parents by providing them with the necessary resources and information, positioning itself as a leading authority in this domain. The company has experienced a remarkable five-fold increase in its consumer base over the past 12 months, with a notable concentration of growth in tier ll and lll cities. To further enhance customer experience, Supertails recently introduced its app, offering a seamless and personalized journey for its users. As the largest provider of teleconsultations in India, with over 50,000 successful consultations to date, Supertails has established itself as a reliable platform that addresses the unique needs of pet parents at every stage of their “pawrent” journey.
La Pink is revolutionizing the beauty and skincare market in India by introducing groundbreaking skincare formulations that are 100 percent free from microplastics. These innovative products, created by French experts after months of research and development, feature unique and natural ingredients sourced from France, the USA, and Switzerland.
Studies have shown that microplastics, commonly found in skincare products, can be harmful. Shockingly, 9 out of 10 beauty products contain these microplastics, which are often used as binding agents and pose safety concerns. Not only are they harsh on the skin, but they also hinder its ability to breathe and absorb the beneficial ingredients present in the products. La Pink aims to provide skin-safe beauty solutions by utilizing plant-based binding agents to formulate products that are entirely free from microplastics.
In its quest to transform the vast and rapidly growing beauty industry in India, La Pink incorporates a remarkable ingredient called White Haldi in its unique product range. White Haldi is renowned for its powerful anti-inflammatory and antiseptic properties. It actively works to reduce hyperpigmentation, acts as a natural exfoliant and moisturizer, and helps brighten and lighten the skin, resulting in a radiant and youthful glow. By harnessing the potential of White Haldi, La Pink sets itself apart and offers a distinct approach to skincare.
La Pink’s commitment to introducing microplastic-free formulations and harnessing the benefits of White Haldi signifies a significant shift in the Indian beauty industry, providing consumers with innovative and skin-friendly options that prioritize both effectiveness and safety.
Nitin Jain, Founder of La Pink said, “At a time when almost the entire world is fixated on sulfate and paraben-free products, microplastics have sort of slipped through the gaps. While it is incredible that consumers are more aware and educated about brands, the ingredients they use, and brands’ policies, we need to shed more light on the presence of microplastics in skincare products whether they are natural, vegan or organic. At La Pink, we are on a quest to ensure that every product of ours is 100 percent free of microplastics while being Paraben/Sulphate/SLS free, Vegan, dermatologically tested, Cruelty-Free, and FDA Approved. Our objective is to provide the best possible price-worthy solutions for skin care with maximum benefits for consumers. We are excited to enter the market after months of research and innovation, and we’re confident that our products will be a hit amongst consumers.
Targeting the age groups of 18-35, La Pink currently has 17 skincare products in its range and will be launching more in hair and personal care in the coming months. The brand’s products are available on its official website, Amazon, and Flipkart online and in retail stores in Madhya Pradesh, Punjab, and Haryana. The brand will soon launch in all other marketplaces and geographical regions as well.
Transform your self-care routine with Bayla Skin, the newest entrant in the beauty industry. This fresh vegan skincare brand offers a delightful assortment of genuine and thoughtful moments that rejuvenate your skin and provide a holistic and sensory experience. Their versatile product range includes an array of face masks, a hydrating face serum, a detoxifying face wash, and their latest addition, Avocado Sunscreen. These products are enriched with nourishing superfoods and active ingredients such as raspberries, blueberries, peach, watermelon, AHAs, hyaluronic acid, niacinamide, alpha arbutin, ferulic acid, and salicylic acid.
Each formulation by Bayla Skin is meticulously crafted to cater to various skin concerns and types, harnessing the power of natural ingredients combined with science-backed research. For instance, their Raspberry Fresh Detoxifying face wash, infused with liquorice, deeply cleanses, hydrates, and detoxifies the skin, eliminating impurities. The Peachy Boost Age Reversal face serum, containing ferulic acid, helps combat signs of aging while restoring a youthful radiance. Their Avocado + Niacinamide Sunscreen, formulated with avocado, aloe juice, and safe UV filters, offers superior protection, nourishment, and hydration. Additionally, their unique range of three face masks targets brightening, rejuvenating, and fighting acne and blemishes, addressing a range of skin concerns. This is just a glimpse of their skincare collection, as they currently have nine more products in the pipeline for research and development.
Bayla Skin strives to create moments of joy and care exclusively for you. They value your feedback regarding your skin concerns and carefully curate products that are safe and skin-friendly. Each product is the result of extensive discussions among expert dermatologists and subject-matter experts who prioritize your well-being. To add a touch of fun and charm that aligns with the brand’s persona, Bayla Skin infuses magic into the appearance, fragrance, texture, and performance of their products, offering you the skincare companion you truly deserve. And the best part? All their products are 100 percent cruelty-free, vegan, PETA-certified, and devoid of 17 toxic ingredients commonly found in many beauty products.
Get ready to embrace the #Baelified experience and ignite sparks of joy with Bayla Skin, because taking care of yourself has never felt this incredible!
Sai Rakshith, Founder said, “Our vegan and cruelty-free formulations, powered by superfoods, are meticulously crafted to enhance your skin’s natural beauty and provide a delightful sensorial experience. We prioritize honest love and care, which is why our products are free of harmful ingredients and undergo rigorous dermatology screenings. Within just five months of operations, we have successfully served 50,000 satisfied customers, and within the next six months, we plan to expand to more prominent marketplaces. With Bayla Skin, it’s time to indulge in self-care that nourishes, rejuvenates, and empowers you, leaving you with a natural, radiant glow. Get ready to be #Baelified and experience the true essence of beauty and wellness in harmony.
Paula’s Choice, a renowned skincare brand, has introduced its direct-to-consumer (D2C) website in India as part of its strategy to bolster its digital presence in the country. By launching the website, the brand aims to provide Indian consumers with a seamless and convenient shopping experience in a virtual environment, offering a wide range of products. Among the featured items on the website is their popular 2 percent BHA Liquid Exfoliant.
Having been established more than 25 years ago, Paula’s Choice initially entered the Indian market in 2019 through a soft launch. Prior to the introduction of the D2C website, the brand’s products were available on various e-commerce platforms such as Myntra and Amazon. Paula’s Choice was founded by Paula Beth Begoun, who personally experienced challenges in finding suitable skincare products due to acne and eczema. Her struggle led to the launch of Paula’s Choice in 1995. Today, the brand is present in over 20 markets worldwide, according to their official website.
In an exciting collaboration, The Ayurveda Company (T.A.C.), India’s pioneering and rapidly expanding D2C mass premium omnichannel Ayurvedic lifestyle brand, joined forces with renowned actress Kajal Aggarwal to introduce “Kajal by Kajal,” a personally curated product lineup. The star-studded launch event took place at Taj Lands End, Bandra in Mumbai, on May 12, 2023, and witnessed the presence of over 100 creators, leading lifestyle publishers, and other distinguished personalities.
This collaboration between T.A.C. and Kajal Aggarwal marks an important milestone in the Ayurvedic industry, bringing together the expertise of T.A.C. as a trusted Ayurvedic lifestyle brand and the creative insights of Kajal Aggarwal. The product line promises to offer a unique and curated experience, combining the benefits of Ayurveda with Kajal Aggarwal’s personal touch. The launch event served as a glamorous platform to unveil this exciting venture, captivating the attention of industry influencers and notable personalities alike.
Shreedha Singh, Co-Founder of The Ayurveda Company added, “We’re thrilled to collaborate with Kajal Aggarwal and launch a specially curated product lineup, ‘Kajal by Kajal.’ From endorsing our brand to becoming an investor in T.A.C., having Kajal Aggarwal take this journey with us has been exciting and pleasurable.
The guests were treated to delicious Ayurvedic ingredient-infused cocktails and a live band performance that set the mood for the evening. A celebrity makeup artist gave them a stunning makeover, leaving them feeling like stars. The guests also participated in fun tongue twisters and rapid-fire games to win exciting prizes. It was an unforgettable glamorous night filled with the goodness of Ayurveda.
For those unfamiliar with T.A.C., the brand raised Rs 100 crore in Pre-Series A, with Kajal Aggarwal’s investment making her a long-term partner in their growth journey. The brand is on its way to becoming India’s fastest and most loved D2C brand, with a 100 crore run rate in around 2 years of its inception.
Nilon’s has made an exciting announcement regarding the launch of its new direct-to-consumer (D2C) website. This innovative platform will serve as a marketplace for 16 women entrepreneurs hailing from different regions across the country to showcase and sell their distinct and flavorful pickles.
This strategic move aligns with Nilon’s objective to tap into the rapidly expanding e-commerce market and establish a direct channel for customers to conveniently purchase their products. The D2C website will feature an enticing collection of hand-picked and crowd-sourced pickle creations, carefully crafted to deliver exceptional taste experiences and presented in visually appealing packaging.
The company exhibits confidence in the success of this initiative, anticipating significant contributions to its overall business growth. Notably, a report by RedSeer predicts that the D2C segment in India is poised to reach a value of $100 billion by 2025, with an impressive compound annual growth rate (CAGR) of 40 percent. Nilon’s is well-positioned to capitalize on this trend and leverage the potential of the D2C space.
Dipak Sanghavi, MD and CEO, Nilon’s said, “The ever-evolving and rapidly growing eCommerce space and its acceptance amongst a larger target group especially millennials for daily needs, entering into this space was indeed the natural progression for our existing business. The new digital platform will offer our customers an enhanced buying experience and help marry the speed and convenience of e-commerce transactions with the trust and reliability of Nilon’s brand.
The D2C platform will offer 16 exquisite ranges of homemade pickles ranging from a Sprout, Sharbati lemon, Ker Sangri, Jackfruit, Amla, Gatte, Mango to many other unique variants presented in a stunning and innovative packaging that embodies the traditional yet modern approach reminiscent of our grandmothers’ methods. The company’s emphasis on the original recipe creator is another significant highlight reflected in the packaging.
Sanghavi expressed, “Our aim was to offer distinctive products that stand out from the crowd, which is why we handpicked recipes from homemakers to create these delicious and visually appealing pickles. The platform offers them an opportunity to take their recipes to a larger audience and embark on an entrepreneurship journey. Our team worked hard to preserve the traditional method of storing pickles in Bharni jars while infusing modern touches to revive this age-old practice. The packaging is designed to capture the essence of homemade pickles, blending traditional and contemporary elements seamlessly.
Proarte, a renowned brand for beauty and makeup, is excited to announce the launch of their latest product line. This innovative collection is focused on enhancing your beauty routine and includes a variety of exciting offerings such as eyelashes, a makeup steel palette, nail lacquer, and nail care. Within the nail care category, there are three exceptional products – Extreme Shine, Prep-N-Gloss, and Nail Miracle – which are specifically designed to provide unparalleled nourishment and protection for your nails.
One of the highlights of this new collection is the Proarte 3D faux mink lashes, starting at Rs 200, which add a glamorous touch to your look while providing a natural wisp. These lightweight lashes are easy to apply and can be reused up to 15-20 times with proper care. Another standout product is the Proarte Makeup steel palette with Spatula, priced at Rs 400, which is a versatile and hygienic surface for mixing and blending various makeup products, nail art paint, gels, polishes, pigments, and lash adhesive.
For those who want long-lasting and vibrant nail color, the Proarte Nail Lacquer, priced at Rs 175, is available in 39 shades and features a vegan-friendly, quick-drying formula that provides high gloss and exceptional wear. Its water and detergent-resistant properties ensure your nails stay fabulous even after household chores. This nail polish is also cruelty-free and eco-friendly as it’s made with no animal-derived raw materials.
The Proarte Nail Care line introduces three innovative products, including the Prep-N-Gloss and Extreme Shine, priced at Rs 175 each. These products are designed to provide your nails with a hard, chip-resistant glossy finish, UV protection, and an enhanced natural shine. The Nail Miracle, priced at Rs 175, is another product in this line that rescues and repairs weakened and damaged nails, hardens them, and prevents them from breaking, tearing, and peeling.
Sonal Hankare, Head of Marketing and Communication for Proarte said, “Proarte is delighted to introduce our latest collection of cosmetic products, specifically designed to elevate your beauty game to new heights. Our exceptional products are meticulously crafted with premium ingredients and cutting-edge technology, ensuring long-lasting wear and optimal protection. We are thrilled to offer these innovative additions to our lineup, and cannot wait for our customers to experience them firsthand.
Type Beauty is a brand that offers skincare and makeup products featuring clean, crafted formulas and high-performance ingredients to elevate your beauty routine. Their latest offering is the three-in-one Smudge Stick range, which includes Soak It, Get Even, and Zit Quit sticks, tailored to address different skin concerns.
The Soak It Smudge Stick, designed for dry and dehydrated skin, is a dewy makeup stick that combines a highlighter, blush, and bronzer to hydrate and plump the skin. With a moderately pigmented formula that is easy to blend and crease-resistant, this stick contains squalene and copper peptides to enhance collagen and elastin production, resulting in plumper cheeks and fewer fine lines and wrinkles.
The Get Even Smudge Stick reduces dark spots and dullness with its natural formula that glides onto the skin, providing a natural blush, highlight, or bronzer while reducing the appearance of pigmentation. Enriched with vitamin C, turmeric oil, and antibacterial properties, it delivers a natural glow, dramatic sculpt, and a burst of antioxidants to the skin.
Lastly, the Zit Quit Smudge Stick is perfect for oily and acne-prone skin, offering a soft blurred finish. Infused with Azelaic acid, Centella Asiatica, and Rosacea, this stick lightly exfoliates, prevents inflammation and acne spots, soothes and calms the skin, and reduces redness.
We have developed this product keeping in mind our brand identity, which speaks of efficient, skincare infused and the multi beneficial nature of our makeup. The Smudge Stick is a natural makeup stick that glide onto the skin, and gives the perfect natural blush, highlight, and bronzer effect. We are sure that the stick will appeal to a vast audience,” Ananya Kapoor, Founder, Type Beauty.
Qaadu, the personal care brand experiencing rapid growth, held a grand launch event at the Marriott in Kochi to introduce its new products and website. The event was graced by notable attendees such as Hibi Eden, MP of Ernakulam, renowned film celebrity Samyukta Menon, and Rahman.
Qaadu has been expanding its offline and online presence since its establishment in 2022. It has a strong presence in over 200 locations, including major retailers like LuLu India and UAE, Aster Pharmacy, Life Pharmacy, and TATA 1MG. Additionally, the brand has successfully entered prominent online stores like Nykaa, Amazon, and Flipkart.
Qaadu aims to capture 10 percent of the premium market within ten years with its over 18 premium and prestige personal care, wellness, and nutraceutical products. “Our first-year sales exceeded 15 million businesses, of which 80 percent were offline stores, and online sales accounted for 20 percent. This massive growth and reach give us the confidence to target the top five positions in the premium category. Our products are certified by leading international quality standards organizations such as the USFDA and the Vegan Society of the UK. Our production processes follow GMP and ISO-certified factories,” stated Shafin Kalathingal, Founder and CEO of Qaadu. 
The Qaadu Natural Talent Hunt is another initiative by the brand, aimed at identifying and supporting talented individuals within the market where it has a strong presence.
We are thrilled to introduce our new products and website, and we are confident that our premium and prestige segment offerings will cater to the needs of our discerning customers. As our product gains prominence globally, we’re keen to enhance our customer engagement and fuel our growth to 110 million within the next three years,” Kalathingal said.
Saahil Nayar has been appointed as the new Chief Executive Officer of Swiss Beauty, with immediate effect. Nayar’s appointment is timely, as the brand is currently experiencing unprecedented growth, with its Annual Recurring Revenue (ARR) increasing by Rs 100 crore in just six months since he joined as the Chief Operating Officer (COO). As a result, the brand has now achieved a digital ranking among the top 5 cosmetics brands in India.
We are thrilled to have Saahil Nayar take on the role of CEO. His leadership as COO over the past year has been pivotal in steering the company toward growth and success. His appointment as CEO comes at a time when the brand is experiencing rapid growth across all key metrics,” said Amit and Mohit Goyal, the Directors of Swiss Beauty. 
Nayar has been instrumental in Swiss Beauty’s growth and has demonstrated his ability to lead the company towards achieving its long-term objectives. With over 15 years of experience in, his vision for the future and his passion for driving growth and success make him the perfect candidate to lead the company into the future.
On behalf of Swiss Beauty, we want to express our congratulations and excitement for Saahil Nayar as he takes on this new role, we are confident that with his leadership, Swiss Beauty will continue to achieve great things and reach new heights of success,” commented the Directors Amit and Mohit.
Exploring new avenues, and international markets, raising the bar and new categories, one-stop FMCG, to be India’s foremost FMCG, thankful to Amit and Mohit Goyal for their relentless support 
Saahil Nayar said, “I am honored and excited to take on the role of CEO at Swiss Beauty. As a company, we are exploring new avenues for growth, including new categories, and international markets, and I am excited to raise the bar for our brand in not just India but international markets as well. Our goal is to be India’s one-stop FMCG, providing high-quality products that meet the evolving needs of our customers.
Nayar also expressed his gratitude towards the directors of Swiss Beauty for their support and leadership. “I am thankful to Amit and Mohit Goyal for their relentless support and for entrusting me with the responsibility of leading Swiss Beauty. Together, we will continue to drive the company’s success and growth.
The Digital Brand Ambassador for AllThingsBaby is Masoom Minawala, who is a first-time mom, global influencer, and entrepreneur. Through this partnership, AllThingsBaby aims to raise awareness about their curated platform and how they simplify parenting for new parents in India. AllThingsBaby was established in 2019 by Tejal Bajla and Akshay Jalan, and offers a wide range of products for new parents such as cots, highchairs, strollers, car seats, and feeding essentials from top international brands like Stokke, Beaba, BABYZEN, Ergobaby, and others.
Masoom Minawala, who made headlines by showcasing her pregnancy journey in both high-end luxury and Indian home-grown maternity fashion-wear at the 2022 Cannes Film Festival, is known for empowering women, especially working and stay-at-home mothers who are balancing work and personal life after having a baby. 
She has a community of over 1.45 million followers across social media, and her association with AllThingsBaby will help the brand expand and gain insights into the rapidly changing face of new-age moms in India. Masoom’s ability to share impactful and enlightening content on motherhood is the primary reason for this collaboration.
Tejal Bajla, Founder, AllThingsBaby said, “We are delighted to announce our collaboration with Masoom Minawala who happens to be one of India’s most popular and authentic Content Creators. For us as a brand, we choose to collaborate with people who are our customers first, as we believe there is nothing more powerful and authentic than the voice of a parent who has experienced our platform, products, and services. With Masoom, we were fortunate to find that perfect blend of a creative force that embodies the core of our brand ethos, while mirroring the journey of being a new parent, similar to that of our customers in India.
AllThingsBaby has recently opened its first shop-in-shop at Mothercare in Mumbai, India. The brand is well committed to build a one-stop-shop for all mother and baby needs and providing the support parents deserve. Masoom’s addition to the team will further strengthen the brand’s vision and positioning.
Spyk, a brand that is working towards expanding the culture and consumption of hard seltzers in India, has launched the country’s first brewed flavored seltzers. The seltzers contain 5.5 percent alcohol and have an energy quotient of 100 calories, and are available in both can and pint packaging.
To attract the public’s attention and showcase the brand’s light-hearted characteristics, Spyk has partnered with two celebrities – wrestler The Great Khali and comedian Rohan Joshi – in a series of short films. The combination of bold and tough with fun and bubbly personalities thoughtfully signifies the characteristics of hard seltzer. Spyk strategically chose this partnership to educate viewers about the category.
Vimal Chand, CEO and Co-founder of Spyk said, “The seltzer storm in the West was an inspiration to introduce hard seltzers to the Indian consumers. We’ve curated the perfect alcoholic beverage for modern and health-conscious folks. However, we also identified the gap of education that prevails in the Indian consumer market. To tackle this concern, we’ve chosen to educate our potential consumers with a twist of playfulness in the series of launch films created in collaboration with our creative agencies.” 
Spyk is currently available in close to 100 stores, hotels and restaurants in Bangalore and Hyderabad, with a plan to expand its footprint in Goa, Mumbai, and the rest of the country. 
Beauty enthusiasts worldwide have cause for excitement as Visage Beauty recently announced the revamp of their subsidiary, Sara Beauty. Since 1989, Sara Beauty has been a major player in the beauty industry, committed to providing customers with the best skincare products through a combination of traditional and advanced scientific techniques. With a complete overhaul of their product line, packaging, and branding, the brand is now poised to take the industry by storm.
Sara Beauty is a part of the prestigious Visage beauty brand, which has been a leader in the Indian skincare industry since its establishment in 1963. Despite being founded during the early stages of the beauty industry, Visage has consistently evolved over time and emerged as a skincare trendsetter. Under the guidance of Vidur Kapur, the third-generation leader of Visage, the brand has been reimagined to cater to the modern era while staying true to its roots. Despite the complete makeover, the brand’s products continue to deliver their original effectiveness and the genuine authenticity of Indian Ayurveda. 
The team of experts at Sara Beauty has carefully curated a range of products that cater to a wide range of skin tones and types, while still employing all-natural ingredients and sulfate-free products. “We understand the importance of inclusivity and diversity in the beauty industry, and our new product line reflects that,” said Vidur Kapur, director of Visage Beauty.
But the revamp doesn’t stop there. Sara Beauty’s branding has also undergone a transformation, taking inspiration from the modern era. The brand’s new look is contemporary, vibrant, and youthful. Vineet Kapur, founder of Visage Beauty, emphasizes the importance of safety and welfare for their customers, stating that all of their products are free of toxins and dangerous substances and have undergone dermatological testing.
At Sara Beauty, the goal is to develop solutions that target all of your skin-related problems and offer the best solution to resolve them. With their commitment to quality and customer satisfaction remaining unwavering, it’s no wonder why they are confident that the revamp of Sara Beauty will meet and exceed their customers’ expectations.
WOW Skin Science has formed a partnership with Dukaan, a fast-growing E-commerce platform and a competitor of Shopify. The collaboration aims to strengthen WOW Skin Science’s direct-to-consumer offerings and maintain its leadership position in the personal care and wellness industry. 
Dukaan, a new player in the Indian E-commerce market, has quickly gained popularity due to its focus on providing a seamless and fast shopping experience for its users, aided by its cutting-edge technology and advanced features. WOW Skin Science’s decision to team up with Dukaan was a well-thought-out one, taking into account the platform’s exceptional speed and user experience, which make it an ideal choice for the brand’s direct-to-consumer strategy.
Our partnership with Dukaan is a prudent move that will enable us to offer our customers an enhanced shopping experience. By leveraging the latest in E-commerce technology, we will be able to provide a faster and more streamlined checkout process, intuitive user interfaces, and advanced features that will make it easier for our customers to find and purchase the products they need. At WOW Skin Science, we are committed to providing our customers with the best possible experience, and we believe that this partnership with Dukaan will help us achieve that goal,” said Sudeep Bansal, VP Growth, WOW Skin Science.
Suumit Shah, CEO of Dukaan said, “Dukaan is thrilled to partner with WOW Skin Science, a reputable and rapidly growing brand in the beauty, health and wellness sector. Our platform’s speed and user experience are tailored to meet the demands of modern consumers, and we are delighted that our technology has contributed to WOW Skin Science’s growth. We look forward to a long and fruitful partnership as we continue to help brands like WOW Skin Science thrive in the ever-evolving E-Commerce landscape.
Boat, a direct-to-consumer brand that sells consumer electronics, has joined the Open Network for Digital Commerce (ONDC), an initiative by the government aimed at making e-commerce accessible to more people. 
boAt is aligned to ONDC’s core purpose of improving adoption and democratizing e-commerce in India,” commented Aman Gupta, cofounder, and CMO at Boat.
Through this partnership, Boat aims to reach a broader audience and use ONDC’s presence across different cities to promote its products and expand its growth. Boat is a popular brand that specializes in wearable technology and audio products, having produced more than 15 million units in India so far. 
ONDC is evolving and expanding the product categories via continuous onboarding of new sellers, enabling customers to benefit from a wider range of products and services,” said T. Koshy, MD, and CEO, ONDC adding that with Boat, the open network platform now offers a stringer portfolio of electronic products.
The government has been encouraging small and large retailers to join the ONDC network, warning that those who do not could be left behind. ONDC, which launched in April last year in five cities, now operates in over 240 cities across India, and on April 30, 2023, it recorded its highest-ever orders in a single day at 11,100.
During the summer season, laptop backpacks are a practical and efficient way to transport your belongings. Whether you’re traveling for work or enjoying a much-needed remote work break, a laptop bag can be an essential and fashionable accessory.
Lavie Sport, the prominent lifestyle brand, has introduced two new laptop bag-backpacks: the Chief Laptop Bag-backpack and the Mode Gear Laptop Bag-backpack. These bags are not only designed to keep your laptop safe and secure but also to make your travels comfortable and convenient.
The Chief Laptop Bag-backpack is a stylish and versatile option suitable for both casual and professional use. Constructed with premium polyester fabric, this backpack features a padded laptop sleeve, a multi-level organizer, and roomy compartments to store all your essentials. Its mesh-padded back and adjustable shoulder straps ensure comfortable carrying. With an external dimension of Length – 30.5cm, Width – 20cm, Height – 48cm, and a capacity of 32 liters, it can accommodate laptops up to 15.6 inches. It is available in black, navy, and red colors.
The Mode Gear Laptop Bag-backpack is a reliable and durable choice for professionals. It includes a spacious compartment, padded laptop sleeve, and various level organizers to store keys, pens, cellphones, and other items. The mesh-padded back and shoulder straps ensure comfort during extended use. This backpack is constructed with premium PU leather and water-resistant polyester fabrics, making it an ideal option for all weather conditions. It also has two pockets on both sides of the panels for a water bottle or an umbrella. With an external dimension of Length – 34cm, Width – 18cm, Height – 45cm and a capacity of 27 liters, it can hold laptops up to 14 inches. It is available in black, brown, and navy colors.
Lavie Sports provides a 12 Months Manufacturer’s Warranty on Laptop Bag-Backpacks, assuring customers of the quality and durability of the bags, giving them peace of mind.
TIESTA has released its highly-anticipated summer collection, ‘SugarRush’. This collection is the perfect way to elevate your summer shoe collection. 
The SugarRush collection by TIESTA is a celebration of sunny and vibrant summer days, featuring a range of playful styles and candy-colored hues. Whether you prefer towering glass heels, chic pastel sneakers, trendy tan flats, or bold wedges in bright colors, there’s a pair for every mood and personal style. This collection is designed to make a statement and enhance your summer wardrobe.
Founded by the dynamic sister duo Janvi and Helly Jogatar in 2016, TIESTA specializes in customized footwear to ensure the perfect style, size, and fit. At the launch event, Janvi Jogatar, Co-founder of TIESTA, said, “Summer is the time to experiment with comfortable dress cuts and classy footwear. At TIESTA, we decided to come up with a designer range that can transform a casual summer look into a chic and modish one. Since the shoes are customized and designed to customers’ preferences, the uniqueness is unparalleled.
‘SugarRush’ is an iridescent collection inspired by the vibrant pop colors of candies, such as perky pinks, warm orange, elegant tan, and shimmering metallics. The pink crocodile shoes, also known as ‘Macarons,’ are one of the highlights of the collection, and there’s much more to explore. The entire collection is handmade by a super-talented team of in-house skilled artisans and is made using vegan leather, making it eco-friendly and an ideal choice for those opting for a sustainable lifestyle. The price range starts from Rs 3000.
TIESTA has a unique assortment of shoe sizes ranging from Euro 32 to Euro 45, which makes it possible to create shoes that fit every size and style preference. Whether you have broad, tiny or large feet, TIESTA has you covered! The brand’s commitment to customization and quality craftsmanship means that each shoe is designed and made to perfection, ensuring both style and comfort. TIESTA’s SugarRush collection is now available for purchase online and on partner platforms such as Aza, Tata Cliq, and Pernia’s Pop-up Shop.
Pilgrim has announced the appointment of two new members to their leadership team to accelerate their offline expansion plans. Vishakh Narendran (ex-Good Glam Group) has been hired as the Chief Business Officer and Ameya Gogate as the Senior Vice President, Finance and Accounts. Pilgrim plans to extend its offline business strategy and strengthen its commitment of building an omnichannel experience for consumers through these strategic hires. 
With an aim of becoming a Rs 1000 crore brand in the next 5 years, Pilgrim will be entering the offline market in this year. By December 2023, the brand expects 20 percent of its sales to come from offline channels. With this move, the brand plans to tap onto the extensive consumer base in tier ll and lll cities. Currently, 35 percent of Pilgrim’s sales come from the top 10 metros and semi-metros, while the remaining 65 percent is generated from Tier ll and lll cities. 
Through this announcement, Pilgrim aims to provide a cohesive brand experience across all channels. To ensure consumer connection at all levels, Pilgrim is investing in both online and offline channels. By embracing an omnichannel approach, Pilgrim aims to create consistency in branding, messaging, and service across all channels, which is critical for customer satisfaction and loyalty.
Gagandeep Makker, Co-Founder, Pilgrim said, “We are delighted to welcome Vishakh and Ameya to our growing leadership team. 2023 will be a crucial year for us as we enter the world of offline retail. During this period, it is important to have partners who can positively contribute to the company’s growth. Vishakh and Ameya’s extensive expertise and leadership will be important in making our offline business approach a success.
Vishakh Narendran, ex-Senior VP, The Good Glamm Group, brings over 13 years of experience in building successful businesses across categories. His hands-on experience in building sales channels and category management across general trade, modern trade, marketplaces, and distribution will help Pilgrim to enable their offline journey. A Mumbai University alumni, Vishakh completed his Masters from SP Jain School of Management. Ameya comes with over 11+ years of experience in Corporate Finance and is an alumni of SP Jain School of Global Management, Australia. Previously he was the Chief Financial Officer of a global graphite and high-tech products company listed on London Stock Exchange.
Vestige Marketing Pvt. Ltd has recently launched two new products under its Assure brand, namely the Assure Damage Protection Leave-On Hair Serum and Assure Intensive Care Rinse-Off Conditioner. With these new additions, Vestige now offers a comprehensive professional hair care regimen to its customers.
Having healthy and damage-free hair is crucial for a person’s self-confidence, but it can be challenging to maintain due to various environmental factors. Pollution, hard water, chemical treatments, and heat can cause severe damage, leading to problems like hair fall, breakage, and split ends. The Assure brand’s new products are specially designed to provide professional care that protects and nourishes hair from everyday damage caused by styling and environmental factors.
The Assure Damage Protection Leave-On Hair Serum is a non-greasy formula that provides long-lasting protection from harmful UV rays, moisturizes hair, and adds shine. It contains a blend of natural ingredients such as sunflower, almond, soy, rapeseed, olive, jojoba, and amla. The serum’s formula and its easy-to-use dispenser enable precise application for all hair types. By applying a small amount of serum to damp or dry hair, one can style it as desired and enjoy healthy, shiny, split-end, and damage-free hair.
The Assure Intensive Care Rinse Off Conditioner is a deeply nourishing formula that helps restore hair health, control hair fall, repair brittle hair, and reduce damage and breakage. The conditioner is free of silicone and parabens and contains a natural blend of 7 oils – sunflower, almond, soy, rapeseed, olive, jojoba, and amla. The natural ingredients in the conditioner moisturize and nourish hair to keep it looking healthy, shiny, and easy to manage.
Gautam Bali, MD, Vestige Marketing Pvt. Ltd said, “At Vestige, we are always working towards providing solutions for the evolving needs of our customers. We are excited to introduce our new hair care products – Assure Damage Protection Leave-On Hair Serum and Assure Intensive Care Rinse Off Conditioner that cater to everyday hair problems. These two new products will complement our existing range of hair care products under Assure and complete the professional hair care regimen under the brand. We believe that these products will help our consumers get professional level care and results with healthy, shiny, and damage-free hair in the comforts of their home.” 
Vestige professional regimen’s mantra for beautiful hair consists of four simple steps. First, use a few drops of Assure Hair Oil for deep conditioning of scalp, massage with the fingertips and leave overnight. Next, apply the Assure Anti-Bounce Restore Shampoo to wet hair, massage thoroughly and rinse well. Third, take an appropriate amount of Assure Intensive Care Rinse Off Conditioner according to the hair length, apply to mid-length and ends and rinse off. As the last step, generously apply Assure Damage Protection Leave-On Hair Serum after a wash, before styling, and in-between hair washes. These four steps of a hair care regimen will keep the hair strong and healthy. 
SoleSearch, a prominent Indian brand that specializes in street culture, has recently secured a staggering Rs 6 crore in its first round of funding. This impressive achievement was made possible through the support of Venture Catalyst, Anthill Ventures, Cornerstone Sports LLP, and several other noteworthy individuals who participated in the funding round. SoleSearch is not slowing down and is geared towards expanding its operations both online and offline to redefine street and youth culture in India.
The potential for success is boundless as the Indian sneaker market is expected to increase by 20.5 percent in 2023. To enhance customer experience, SoleSearch is launching a mobile application and physical stores in Hyderabad and Mumbai in the coming months.
Launched in 2021, SoleSearch aims to create a streamlined omnichannel approach for the street and youth culture industry in India that caters to the present and future generations of Indian shoppers. The brand began as a community platform for sneaker trading and has since grown into a comprehensive ecosystem that allows sneaker and street culture enthusiasts to bid, buy, and sell verified limited edition products both online and offline.
Param Minhas, Co-Founder and CEO said, “We are building a brand for the largest urban youth consumers of the world. A distribution network of young consumers with very high spending power via our app, website, events, and stores. We’ve also built a robust network of resellers who are experts in understanding this cohort’s needs/demands. We are trying to redefine the street culture in India and also launch new experiences to build our community far and loud.
Rannvijay Singha, Co-Founder and Advisor said, “The increasing popularity of streetwear in the country, emphasizes the rarity and desirability of sneakers. According to reports, the revenue generated in the streetwear segment in India reached $2.6 billion in 2022, with an anticipated annual growth rate of 11.58 percent. This signifies the immense market opportunity for SoleSearch in the growing streetwear industry.
We are thrilled to announce our latest investment in SoleSearch. Our studies have indicated significant growth potential within this segment, and we firmly believe that SoleSearch has the capability to disrupt the industry and make a substantial impact,” shared, Prasad Vanga, Founder and CEO at Anthill Ventures. 
Arisht Jain, Founding Member and Global Expansion Head of Venture Catalysts Group expressed excitement about the recent investment in SoleSearch. Jain stated, “In India, the proportion of millennials and Gen Z in the overall population is on the rise, while developed economies are experiencing a decline in these age groups. As of 2021, millennials and Gen Z accounted for 52 percent of India’s population, surpassing the global average of 47 percent. Sneakers and street-culture products are highly personal and serve as an expression of one’s individual style. They are rare commodities and the street scene is just lacing up.
Along with this expansion, the company intends to increase its workforce and build a larger team. This strategic move will enable SoleSearch to effectively scale and serve the needs of the expanding industry.
Ayurveda has long recognized the therapeutic benefits of the hemp plant, which is considered one of the five sacred plants and known for its ability to alleviate anxiety, stress, fatigue, insomnia, and pain. The hemp plant is rich in edestin protein, Omega-3, 6, and 9, and more than 100 cannabinoids and terpenes, making it an ideal ingredient for promoting wholesome wellness, mindfulness, and a healthy lifestyle.
Many high-achievers and wellness enthusiasts, including A-listers and athletes, have embraced hemp as a part of their daily routines to balance their professional goals with personal wellness. To cater to this growing demand, HAMPA has introduced an exclusive range of hemp-powered wellness products that combine 100 percent natural ingredients, Ayurvedic properties, and the power of full-spectrum Hemp Leaf Extract rich in CBD.
The HAMPA Wellness Range offers a range of highly effective and wholesome products that promote optimum health on a day-to-day basis, enhancing mood, metabolism, and overall energy levels. When consumed or applied topically, the hemp extracts interact with the neuroreceptors present in the endocannabinoid system, sending a message to the body to balance hormones, mood, and the immune system.
When consumed or applied topically, the hemp extracts interact with neuroreceptors present in our endocannabinoid system which further send a message to the body to balance hormones, mood, and the immune system.
Rajneesh Punj, Founder, HAMPA said, “In this fast-moving world, an increasing number of people are looking for products that help them meet their daily nutrition and wellness goals. In order to be at your productive best, your mind and body need to be healthy and in sync. And that’s where our products help you! Hemp rich in CBD alone is known to work effectively in treating inflammation in the body and in reducing chronic pain, particularly in diseases like arthritis and multiple sclerosis. Several studies have also linked it to antidepressants as the oil holds the ability to connect with serotonin receptors in the brain. Hence, it is also used in the treatments of insomnia, anxiety, depression or any post-traumatic stress disorder. Its nutritional profile is strong and wide-ranging.
Laneige appoints Athiya Shetty as its first brand ambassador in India, reflecting the brand’s commitment to natural and sustainable beauty. With her stunning looks and fashion sense, Athiya embodies the essence of Laneige’s philosophy of embracing the inner glow. The association will see Athiya represent Laneige’s line of skincare products, which includes the Water Sleeping Mask, Lip Sleeping Mask, Water Bank collection, and more.
Paul Lee, MD and Country Head of AmorePacific Group India added, “Laneige welcomes the vibrant and multi-talented Athiya Shetty as Laneige India’s first-ever brand face. We strongly believe and propagate that beauty is not just about appearance, it is equally about who we are and our ability to create change to make a better world. Athiya Shetty is a natural choice for Laneige’s values of beauty that glow within. With Athiya Shetty as the brand face, Laneige is well-positioned for continued success and growth in India and beyond.
Mini Sood  Banerjee, Assistant Director and Head of Marketing and Training AmorePacific Group said, ”Athiya’s popularity and influence in the Indian market, coupled with her genuine connection with her fans and followers, make her the ideal choice to represent Laneige in India. With Athiya as our brand’s face, we hope to engage with a wider audience and empower more individuals to embrace their natural beauty. We will be launching exciting new campaigns that showcase our commitment to innovation and water science and we are confident that Athiya’s involvement will help us create a lasting impact in the Indian beauty industry. At Laneige, we believe that beauty should be accessible to everyone, and we are excited to have Athiya join us on this journey towards making beauty more inclusive, inspiring, and empowering.
Sally Lee, Brand GM of Laneige India added, “We at Laneige have a clear objective of increasing the brand’s presence and influence, which is a commitment that we take very seriously. In pursuit of this goal, association with  Athiya Shetty is very valuable which can help us to achieve our objectives. We are eagerly looking forward to this collaboration, and we are confident that this partnership will lead to excellent results and are determined to put in the best effort to achieve great things together.
Laneige is a brand that prides itself on being True Hydration Expert. They have developed advanced water complexes that are dedicated to creating intelligent skincare solutions for all skin types. The radiant glow that their products provide is not just about achieving a healthy and balanced complexion, but also promoting a healthy and balanced lifestyle.
The Laneige x Athiya Shetty partnership is poised to make a significant impact on the skincare industry in India. It offers consumers access to innovative and high-quality skincare products that are designed to meet their specific needs.
trueBrowns, a new-age Indian lifestyle brand that focuses on inclusiveness, is excited to launch a new jewellery category with the introduction of the Umang collection. This launch is the brand’s first step towards becoming a comprehensive lifestyle brand. The collection draws inspiration from India’s rich and vibrant cultural heritage and encapsulates the traditional artistry’s elegance in its designs. 
The Umang collection features a diverse range of pieces designed with precision and attention to detail, with the intention of being cherished for years and passed down from generation to generation, much like India’s rich cultural traditions. The collection includes necklaces, earrings, and rings crafted from glass stones and brass, bringing a touch of luxury and sophistication to one’s style.
Udita Bansal, Founder of trueBrowns said, ”We always envisioned trueBrowns to be a lifestyle brand and it brings me immense joy to finally see that dream coming to fruition. It took us extensive research and trials of almost 1.5 years, to finally be satisfied enough to launch this collection. Inspired by Indian motifs and heritage, much like our apparel collections, Umang also speaks and brings forth the glory of Indian culture and we hope that our consumers accept it as wholeheartedly as they have our clothes.
With delicate flower motifs and intricate works inspired by Indian heritage, Umang collection features stunning pieces that evoke a feeling of beauty from within. These everyday pieces are versatile and can be taken from work to after-hours, ensuring durability and longevity. 
The collection is designed to seamlessly blend into your daily experiences and celebrations, reflecting the trueYou. With Umang, trueBrowns aims to become a cherished addition to your daily life, accentuating your individuality and fashion sense, and bringing a sense of fulfillment to every moment.
FLYTR, the first direct-to-consumer (D2C) fashion wear brand from RattanIndia Enterprises, was announced through a press release. RattanIndia Enterprises, which operates e-commerce and fashion brands, among other businesses, introduced FLYTR through its wholly-owned subsidiary, Neobrands Ltd. 
FLYTR offers over 200 styles of casual clothing for men and women in solid colors on e-commerce platforms such as Amazon and RattanIndia. The brand conducted research that revealed the increasing popularity of solid colors in India.
We are committed to providing our customers with the latest fashion trends through FYLTR, and our colour stories are carefully crafted to reflect consumers’ unique tastes and preferences,” said Anjali Rattan, business chairperson, RattanIndia Enterprises Ltd.
The product range includes a variety of apparel such as t-shirts, shirts, tops, polo t-shirts, shorts, and khakis. RattanIndia Enterprises Ltd. is a publicly listed company and the growth platform of RattanIndia Group for its new-age growth businesses. The company is focused on businesses with technologies that have the potential to transform the lives of Indians.
The key businesses of the company are electric mobility (Revolt Motors), e-commerce (Cocoblu Retail), fashion brands (Neobrands), fintech (Wefin), and drones (Neosky).
Gritzo has expanded its range of personalized Supermilk by introducing a new flavor called ‘Mango Delight.’ The product is packaged in 400g containers that can be purchased online via their website or leading e-commerce platforms starting at Rs 599. By launching this mango variant, Gritzo aims to promote healthy living and offer high-quality nutritional drinks that are tasty and nutritious for young people. 
The Mango Delight Supermilk is made with 100 percent Natural Mango Flavor and real mango puree, making it perfect for the summer season and providing essential nutrients for healthy growth and development in children. It contains 21 vitamins, minerals, protein, and electrolytes, making it a natural and bespoke Supermilk solution designed to cater to the nutritional needs of kids aged 4-7 years, 8-12 years, and 13 years and older, with separate versions for boys and girls. Gritzo recommends that the product be consumed as per one’s nutritional requirements.
Subhadeep Dasgupta, Head of Brand at Gritzo expressed, “We are thrilled to add this intriguing new flavor to our Supermilk lineup. Gritzo has always been at the forefront of child nutrition, and we take pride in offering personalized nutrition to all our consumers through our distinctive product, ‘SuperMilk’. We strive to meet the needs of parents seeking the perfect nutrient-based beverage for their children. Our new Supermilk flavor makes it even more convenient for parents to provide their kids with the essential nutrients they require in a tasty and delightful manner.
Gritzo aims to personalize its products to meet the unique needs of each child, recognizing that every child is unique. The Future Market Industry Insights report predicts that the demand for kids’ food and beverages will reach approximately 138 million by 2023. As the global population continues to grow and concerns about children’s nutrition become more prominent, consumers are increasingly seeking out ready-to-make products and healthy, functional drinks. This trend is driving the expansion of the healthy beverage market worldwide.
Gritzo Mango Flavoured Supermilk is available in all key geographies that include – Bangalore, Delhi, Mumbai, Chennai, Kolkata, Assam, Lucknow, Hyderabad, Punjab, Madhya Pradesh, Gujarat, Rajasthan and is available online on the website and the leading e-commerce websites.
CHUK, a compostable tableware brand, announced its association with Hyperpure, Zomato’s marketplace that provides fresh, hygienic, high-quality food ingredients and food packaging supplies to restaurants. CHUK’s compostable delivery and dine-in range will now be available on Hyperpure, helping brands to switch to safer alternatives in food service packaging. CHUK’s high-quality products for the delivery and dine-in segment will allow sustainability-focused restaurants to adopt eco-friendly practices and considerably reduce their carbon footprint.
The development is a part of CHUK’s ongoing strategic expansion plan through which it aims to maximize the use of its delivery and dine-in solutions across the country. The brand is ramping up on sales channels, partnering with several quick commerce companies to bolster its footprint across the country. With Hyperpure, a platform that is highly popular among restaurants as a destination for fresh, quality, and safe consumables, CHUK will solidify its position as a leading safe alternative in food service packaging while reinforcing its commitment to sustainability.
“With Hyperpure, Zomato is creating a platform that connects restaurants with suppliers for consistent access to fresh, high-quality produce. Completing deliveries using eco-friendly packaging that does not harm the environment is also a crucial tenet adopted by Hyperpure. This is exactly where CHUK enters the picture. With our exceptional, compostable eco ware solutions, we will make sure restaurants have greater access to such environment-friendly solutions. By joining forces, CHUK and Hyperpure will make huge strides in phasing out plastic containers from the delivery segment and usher in an era of safe, spill-free, bio-degradable packaging,” commented  Satish Chamyvelumani, Business Head, CHUK.
Zomato will catapult CHUK’s brand awareness and provide a significant push to the number of restaurants embracing the brand’s sustainable, compostable food delivery solutions. With this, CHUK will witness accelerated, mainstream growth, ultimately contributing to the ongoing and fast-growing crusade against single-use plastics. The products are currently live only in Mumbai, Pune, and Ahmedabad.
Join Ventures, a house of D2C brands for celebrations, is venturing into the food and beverage industry with its new D2C premium food brand, Masqa. The brand is introducing a range of couverture chocolate products in the form of bars, barks, and pebbles with innovative flavors and culinary craftsmanship. 
Masqa’s portfolio of chocolate products includes classic flavors such as Classic Smooth, Chewy Crunch, Dark Divine, and Nutty Delight in both milk and dark chocolate varieties. The brand also offers unique flavors such as pink Himalayan salt, chili, and rose. Masqa was founded in December 2022.
Anuja Joshi, Co-Founder, Masqa said, “With the need for diversity and the evolving preferences of customers, we at Masqa have embarked upon a journey to offer delectable chocolate products to cater to customers with an evolved taste.
The idea behind launching Masqa was to cater to an audience that appreciates the richness, flavors, and textures of chocolates. Masqa, as a premium chocolate brand, aims to offer its patrons luxury and indulgence with every bite. At the same time, it encourages the consumers to try bold flavors of its offerings made of unique ingredients like chilli, Himalayan pink salt, blonde rose, etc. Masqa’s vision for its consumers is to celebrate smaller moments and simplest pleasures of life by transforming chocolate consumption into an ethereal experience,” she added.
Masqa’s launch further strengthens Join Ventures’ commitment to bringing innovative and premium products into the market. The newly introduced Masqa range will be available across the top 25 cities through Masqa’s official website.
Saumitra Kumar has been appointed as the Head of Product, Engineering, and Data Science at GOAT Brand Labs. Having worked in renowned companies like Amazon, Verizon, and Sears, Saumitra brings over 12 years of experience to the role. 
He was previously the Engineering Head of Amazon Prime, where he worked for over 5 years. GOAT, a prominent Tech-led D2C Brand Aggregator, holds a strong portfolio of 20 brands, including Chumbak and The Label Life. Recently, the company announced a strategic partnership with UK-based The Hut Group for their Ingenuity Platform to scale these Digital-First brands in India and globally. With Saumitra joining the team, the company aims to enhance its Tech capabilities to further support these brands.
Rishi Vasudev, CEO and Co-founder, of GOAT Brand Labs said, “We have built a strong portfolio of 20 Brands and are very excited to have Saumitra join us at this crucial juncture. With his proven excellence in the field of tech, product and data, we are looking to build capabilities which are unmatched in the industry and provide spectacular growth for the portfolio.
Saumitra Kumar said, “I am thrilled to join GOAT Brand Labs and its stellar team. At GOAT, we have some amazing brands that consumers love, and now it’s time for us to leverage tech and data to scale them further. I look forward to working with the team to envision and build a suite of tech products that can help our brands grow exponentially.
Saumitra follows a bunch of senior leaders who have joined the GOAT team in the past year – Shouvik Roy, Ex Ogilvy, Mukesh Lodha, Ex CFO Neilsen, Anshuman, Ex Ivy Cap, Garima Garg, Ex Unilever, and Rishi Mohindru, Ex Wildcraft.
The pre-series A will set the base for Series A and the funding will be used to expand TBOF’s manufacturing capacity, construct farmer training centers and expand its domestic and international business. Additionally, the investment will help empower farmers, create more employment opportunities for women in villages and enhance rural livelihoods.
TBOF is founded by Satyajit Hange and Ajinkya Hange, two brothers from Bhodani, Pune, the Farmer’s Sons who quit their careers as bankers to start their organic farm. They have launched several initiatives to create awareness among farmers on the importance of organic farming. In the past few years, Satyajit and Ajinkya have trained more than 16,000 farmers in sustainable farming.
Akshay Kumar said, “I am thrilled to be a part of TBOF’s journey towards a better and healthier future for all. I believe in TBOF’s vision and commitment to empowering rural communities through organic farming.” 
Virender Sehwag said, “I am excited to support TBOF’s mission of sustainable agriculture and rural development. It is heartening to see the positive impact they have brought in the lives of farmers and people’s health across India and beyond.” 
Whilst both the Celebrities invested as they strongly resonated with the brand TBOF, other investors in the pre-Series A round included Tejesh Chitlangi – a leading corporate lawyer and Senior Partner at IC Universal Legal, Durga Devi Wagh – an existing stakeholder and client, Crest Ventures – an ardent supporter and existing investor, Javed Tapia – a serial social entrepreneur, and Raju Chekuri – a global business leader, entrepreneur and humanitarian.
TBOF sells a wide range of organic and natural ingredients-based products, including a variety of Cultured A2 Ghee, an extensive range of millet and healthy Grain flours, Wood Pressed Oils, and Nut Butters. It practices inter- and multi-cropping of fruits, vegetables, grains, legumes, and pulses. TBOF has significantly grown over the past couple of years, has connected with thousands of families, and has consumers in more than 53 countries and over 1,000 cities across India through its official e-commerce website, mobile app, leading e-commerce platforms, and prominent food superstores.   
Satyajit Hange, Co-Founder of TBOF said, “The success of this funding round is a testament to the hard work and dedication of our team at Two Brothers Organic Farms. With the support of our investors, we will continue to revolutionize the organic farming industry in India and positively impact rural communities.
Rage Coffee, an FMCG company based in Delhi that specializes in creating, promoting, and distributing innovative caffeine-related packaged products, has introduced its latest offering, the elegantly designed jars with bright and energizing brand colors. 
The jars are fashioned in a “V”-shape, representing the triumph that comes with winning. These jars embody the qualities of a Rager, including the willingness to take risks, the drive to pursue their dreams, the determination to hustle, and a genuine concern for others while challenging the status quo for what is right!
The new Rage Coffee jars are truly revolutionary, catering to every coffee enthusiast who shares a passion for pursuing their aspirations. Notably, these jars are sustainably made in India, representing the world. The Rage Coffee team invested over a year in research and development and various trials to produce the perfect coffee glass jars. This achievement is noteworthy, given that many other industry leaders continue to use jars imported from other countries. Moreover, the new jar’s commitment to sustainability is admirable, as it is made of glass and comes with a metal lid that seals the coffee airtight, making it ideal for eco-friendly packaging.
Bharat Sethi, Founder and CEO of Rage Coffee said, “Rage Coffee is truly Indian. It is made in India and made for the World. With the introduction of our new packaging jars, we have taken the reflection of our virtues as a brand and the reflection of our nation to another level. Being a consumer-backed company, we have always found innovative ways of giving back to the community and society. It is very difficult to experiment with new glass jar shapes, as the order quantities, R&D costs, and the whole process is very difficult. We chose the road not taken and decided to sail against the wind and create something not done before in glass packaging.
These jars are vibrant and crafted for fueling victory for our community, called “Ragers” who win and live a passionate life every day. We hope to represent passion, energy, and positivity through our new and sustainable, bold, and 100 percent designed and manufactured in India,” Bharat concluded
Rage Coffee, being one of the fastest growing FMCG brands in the country, also made an entry into the healthy snacking segment recently with the launch of three exciting new snacks with Rage snacks  – Coffee Peanut Bars, Caffeine Almond Bars, and Chocolate Oats Cookies. These products provide consumers with apt options in the healthy snacking category as all of them are gluten-free, crafted with natural premium ingredients, and contain no preservatives or colorants. These snacks are very handy and have been created for the fitness age where they can be consumed on the go.
Rage Coffee is India’s first 100 percent plant-powered coffee infused with 6 plant vitamins. Made using 100 percent Arabica beans sourced from some of India’s most renowned plantations, Rage Coffee is the tastiest way to seize the day and comes in 9 exciting flavors. One of the fastest-growing FMCG brands in India, the company is backed by ace Indian cricketer Virat Kohli.
Justhuman, a direct-to-consumer clean beauty brand, has launched its hair and personal care products range simultaneously in India and the USA. The company was founded in 2021 by Roshini Sanah Jaiswal, who is also the promoter and Chief Restructuring Officer of Jagatjit Industries. 
The brand’s name, Justhuman, reflects its vision to offer everyone access to products that make them feel their best, both inside and out. Justhuman combines neuro cosmetics, a new category of beauty products, with pre-, pro-, and post-biotics to cater to the needs of modern consumers seeking clean and sustainable ingredients in their skincare and personal care products. 
The products use neuropeptides to improve the function of neurotransmitters, thereby providing long-lasting benefits such as slowing down the aging process, reducing inflammation, and supporting healing. Justhuman’s product line includes Probiotic Anti-Dandruff Shampoo and Conditioner, Revitalizing Body Wash, and Coffee Caramel Body Scrub. The products are available on the Justhuman website and e-commerce platforms such as Amazon.
Through personal struggle came an entrepreneurial opportunity. In battling Lichen Planopilaris (an autoimmune disorder), I realized that traditional personal care products were not serving my needs and the natural products took long enough to show a positive result. I needed products that would make me look and feel like myself again. Justhuman was born out of this desire to create clean, fast, and uncompromisingly effective personal care solutions that empower women to be their best selves. As we expand our personal care and skincare collection over the next couple of months, I’m reminded that sometimes the greatest opportunities come from the most unexpected places. Justhuman is not just a beauty solution, it’s a movement to empower women to feel confident and beautiful in their own skin. Justhuman promises Uncompromising beauty for the Uncompromising women of today,” Roshini Sanah Jaiswal, Founder, and CEO, Swanrose India.
Etchcraft Emporium recently unveiled its latest collection of men’s lockets and chains on both its e-commerce website and physical stores. The startup, which specializes in personalized accessories and timepieces, has combined art, design, and trend to elevate the exotic men’s jewelry segment.
With a reputation for delivering high-quality personalized jewelry and accessories, Etchcraft Emporium is now expanding its men’s jewelry line by introducing a new collection that caters to the contemporary and fashionable man. This move aims to provide a unique and exclusive definition of modern Indian men while staying true to the age-old tradition of jewelry making.
The latest collection comprises pendants, lockets, and chains made of Grade 316L Stainless Steel with 22kt Gold plating. Etchcraft’s objective with this collection is to offer modern, versatile, and cost-effective designs that are distinct and suitable for everyday use. These pieces add a subtle touch of sophistication and style that reflects one’s character and social status, transforming any ordinary outfit into a trendy and fashionable look. Customers can purchase the new collection from Etchcraft’s experience outlets or have it delivered anywhere in India.
Raghav Bansal, Co-Founder of Etchcraft Emporium said, “At Etchcraft Emporium, we believe that men should have the opportunity to express their individual style through jewelry just as much as women do. Our designs are crafted with the utmost care and attention to detail, using only the highest quality materials. We’re passionate about creating pieces that not only look great but also have a deeper meaning and significance to the men who wear them. We’re thrilled to be able to share our vision with the world and look forward to continuing to push the boundaries of what men’s jewelry can be.
Since its inception in 2019, Etchcraft Emporium has been a leader in premium personalized accessories and timepieces, offering fine, trendy, and affordable jewelry. The company has pursued omnichannel expansion and has witnessed accelerated growth over the past year, with a revenue of 09 crore. The brand currently offers a wide range of affordable premium personalized accessories and timepieces, with a portfolio spanning over 100 products, and has already delivered more than 1.5 Lakhs of products. Etchcraft aims to become a $5 billion enterprise within the next five years.
Shobitam has recently revealed that the acclaimed actor, Vidya Balan, will be joining their team as a brand ambassador. Widely recognized as one of India’s most reputable figures, Vidya has been a strong supporter of the traditional art of handlooms, actively encouraging and empowering local artisans from all over the country.
Vidya is famously credited with popularizing the saree once again on the red carpet, making it fashionable and relevant for a new generation. She has also played a significant role in various social initiatives that strive to empower and sustain the livelihood of traditional handloom weavers.
According to an official statement released by the brand, this strategic partnership is anticipated to pave the way for customer acquisition among the Indian diaspora both in India and abroad, foster swift growth, and bolster Shobitam’s reputation as a world-class ethnic wear brand representing India on a global scale.
Aparna Thyagarajan, Co-founder at Shobitam said, “We are excited to have Vidya come on board as our brand ambassador, as we look forward to growing our brand connect with our customers globally. Vidya is an influential icon who perfectly embodies the saree drapes and resonates well with the brand ethos of Shobitam, with her real and approachable persona. This partnership is an important milestone as we continue to build Shobitam into a cherished brand that stands for finest selections of ethnic fashion with exceptional quality, delivery, value and 5 star service.
The active lifestyle brand PROWL, owned by Bollywood actor Tiger Shroff, has partnered with BUILD., a leading Indian sports nutrition brand, to introduce a range of high-quality sports nutrition supplements that support active individuals in achieving their fitness goals. 
Tiger Shroff made the announcement on his Instagram profile, sharing an experienced video about the collaboration. He expressed his passion for fitness and how his association with BUILD. helps him stay aligned with his fitness regime. He also talked about the specially designed HydroActive ISO 8 supplement that aids in improved digestion, giving one a light and energetic feeling with amazing flavors. Tiger Shroff emphasized the importance of movement for a healthy lifestyle, both physically and mentally, and encouraged people to keep moving in their own ways.
Soumava Sengupta, CEO, BUILD said, “We’re thrilled to team up with PROWL to launch this range of products under BUILD. As a brand, we are committed to helping people lead a healthy and active lifestyle, and this collaboration allows us to reach even more fitness enthusiasts with our products. Our supplements are designed to provide the necessary nutrients to fuel the body during intense workouts, and with Tiger Shroff’s passion for fitness, we’re confident that this collaboration will be a game-changer in the sports nutrition market.
The BUILD. PROWL range is a testament to the shared passion for fitness and commitment to helping individuals achieve their fitness goals. Created by a team of expert nutritionists and fitness professionals, the range includes pre-workout, post-workout, recovery formulas, mass gainers, as well as whey protein and amino acid supplements. Each product is formulated with premium quality ingredients that are scientifically proven to enhance athletic performance and support muscle growth and recovery. The video is live on BUILD.’s social media platforms, including YouTube and Tiger Shroff’s Instagram.
Tiger Shroff said, “I’m thrilled to be working with BUILD. to bring high-quality sports supplements to the Indian market. As someone who takes fitness seriously, I understand the importance of proper nutrition, and with our combined passion and expertise, I believe we can inspire a new movement in fitness in India and empower individuals to live a fit and healthy lifestyle.
The BUILD. PROWL range is available in 500+ specialty sports nutrition stores, its website, top gyms, and leading e-commerce platforms like Amazon. The BUILD. PROWL Elite and Advanced Series come in a variety of flavors and are made available to customers for a price starting at Rs 2,999.
BELLAVITA Luxury, a leading brand in the fragrance industry, takes immense pride in introducing six new deodorants that embody the essence of India and cricket. This range is an ode to the fervor, dynamism, and flair of T20 cricket, encapsulating the spirits of the two prominent teams, Mumbai Indians and Royal Challengers Bangalore. These long-lasting deodorants keep you feeling fresh and confident, both on and off the field.
By sporting these exclusive deodorants, specially curated for the T20 season, you can exhibit your support for your preferred teams. The fragrances are tailored for those who seek more and wish to leave an indelible impression. This range comprises six unique fragrances, each inspired by a different aspect of the game. From zesty and lively to profound, the fragrances are designed to capture the liveliness and thrill of cricket in the summertime.
Aakash Anand, Founder, and CEO of BELLA VITA LUXURY commented, “We are thrilled to bring forward this range of deodorants for the T20 league. Cricket is a sport that is loved and followed by millions around the world and hence we wanted to pay a tribute to the players and the game with our new collection. I believe that the deodorants will resonate with both cricket players and the fans alike.
Ankit Kapoor, CMO and Operating Partner at Ananta Capital added, “Our expertise in fragrances comes from our experience in developing phenomenal perfumes at affordable prices. With this new range, we intend to replicate the success of perfumes in deodorants by giving more for less to the consumer. The deodorants are inspired by the energy, class, and passion of Mumbai Indians and Royal Challengers Bangalore, both teams that are loved across the country. The T20 season overlaps with the coming of summer and therefore is the perfect time for us to launch a new range. The new range will also enable us to expand our presence offline, being made available in all leading outlets, our website at the market places. We are confident that the consumers will show their love for MI and RCB and try this limited-edition range.
Looking for a new and effective way to provide your furry companions with essential nutrients? Look no further than Furlicks! This groundbreaking brand is ready to revolutionize the pet nutrition industry with its all-natural, fast-acting oral strips that dissolve immediately upon contact with your pet’s tongue. Each strip provides a potent dose of vital nutrients that are quickly released into the bloodstream, making it an innovative and effective option for pet parents.
Furlicks offers six unique variants, including flavors like mixed berry and maple syrup, making it a tasty upgrade from traditional pet nutrition options like capsules or syrups. The best part? Just one strip per day is all it takes to keep your pet healthy and happy.
Furlicks was founded by renowned nutritionist Avnish Chhabria with pet parents in mind. The supplements are crafted with top-quality ingredients and without any compromise on flavor or quality to support your pet’s daily nutrition needs. Whether your furry friend requires support for joint health, bad breath, excessive shedding, gut issues, or nutritional deficiencies, Furlicks has you covered.
With Furlicks, there is no guesswork about the amount of nutrition your pet needs. Each strip provides accurate doses of nutrients, making it ideal for both cats and dogs. Plus, because they’re tasty and simple to consume, there’s no need to force your pet to take their daily supplements, eliminating the hassle of capsules or tablets. Your pet will love the taste, and you’ll appreciate the peace of mind that comes with knowing they’re receiving the nutrients they require without the discomfort of shots or inconvenient administration.
We developed Furlicks because we believe that pets deserve the same all-natural, healthier options that we seek for ourselves. Our unique line of oral strips is not only tasty and easy to consume, but they also eliminate the hassle of forcing pets to take the supplements while ensuring maximum absorption with minimum dosage, via Buccal absorption,” said Avnish Chhabria, Founder of Furlicks.
Bringing on a new era of pet nutrition, Furlicks is set to become a game-changer in the pet nutrition industry, offering pet parents a reliable and high-quality supplement brand that delivers precise nutrition in a convenient and tasty way. So why settle for less when you can give your furry friend the gift of health and happiness with Furlicks today.
Eli Bitton, a fashion brand with origins in Israel, has recently launched its latest collection named “The Brilliant Pop Collection”. The collection seamlessly blends Swarovski crystals and crystal chains to create a stunning display of exceptional craftsmanship, exuding an air of luxury, elegance, and an element of enigma.
The Brilliant Pop Collection comprises a range of unique and distinct pieces, including the One Shoulder Crystals embroidered fringe Mini Dress, One-Shoulder top embroidered Chiffon Evening Gown, Cut-Out shoulders beaded chiffon Gown, Strapless Asymmetrical Evening Gown, Strapless asymmetrical Evening Gown, and the Winning Evening Gown.
The collection predominantly features silver hues with accents of light blue, pink, and yellow, intended to bring out the “star inside you”. The outfits boast numerous symmetrical cuts throughout the collection, making them ideal for high-end events such as weddings, galas, dance parties, and black-tie affairs. Overall, this signature collection showcases the exceptional skill and artistry of the designer.
Yehuda Bitton, COO and Fashion Designer at Eli Bitton said, “At Eli Bitton, we are wholeheartedly committed to designing the finest pieces that are globally recognized for their top-notch built and tailored quality. Through our Brilliant Pop Collection, we promise to revolutionize women’s apparel through outfits that accentuate the wearer’s best features while radiating luxury, elegance, and comfort simultaneously.
Lauded to be a pioneer in women’s luxury apparel, Eli Bitton officially launched its first flagship store in New Delhi, India in December 2022. The fashion label puts great emphasis on exploring themes of femininity, modernity, spirituality, and nature, with designs ranging from solids and elegant colors of pastel and dark shades.
Cloud kitchen operator Curefoods, based in Bengaluru, India, has raised Rs 300 crore in funding, led by Three State Capital Fund, owned by Binny Bansal. IronPillar, Chiratae Ventures, ASK Finance, and Winter Capital also participated in the investment round, which included a mix of equity and debt. 
The funds will be used to expand its services in Tier l and Tier ll cities in the North and Western parts of India and strengthen its presence across multiple geographies. Curefoods also plans to enter the offline market from its online-only cloud kitchen model. Founder Ankit Nagori expressed his appreciation for the support of existing investors in the company’s growth and expansion, stating that the funding will allow it to reach new customers and markets while targeting offline model expansion. 
In the financial year 2022-23, Curefoods achieved 300 percent YoY growth and recorded 1.1 million orders per month in December 2022, resulting in an annual recurring revenue of Rs 550 crore. Curefoods aims to lead the consumer brands space in India and deliver authentic and nutritious food according to the Indian taste palette. The company had previously raised over Rs 800 crore in funding from various sources, including Iron Pillar, Chiratae Ventures, and others in January 2022. With the latest funding round, Curefoods is well-positioned to achieve its long-term goal of creating multiple Rs 500 crore brands.
Ossus Biorenewables, a green energy start-up based in Bengaluru, has announced that it has secured $2.4 million in a pre-Series A funding round from Gruhas and Rainmatter Climate. The funds will be utilized to expedite the deployment of Ossus’ OB HydraCel in various industries such as refining, foods, brewing, chemicals, and pharmaceuticals, with the objective of producing 3-5 tons of green hydrogen per day by the end of this year.
Established in 2017 by Suruchi Rao, Shanta Rao, and Kamar Suhail Basha, Ossus is revolutionizing the green hydrogen sector by employing waste carbon from industrial effluents as the initial material for green hydrogen. The company has developed an intelligent bioreactor, the OB HydraCel, powered by AI, which extracts carbon from wastewater from process industries and produces green hydrogen gas on-site, on demand. The global green hydrogen industry is still at an early stage, with numerous foundational technologies being explored. This presents opportunities for innovative developments in this field. Ossus’ key intellectual property is based on the utilization of microorganisms obtained directly from effluents as catalysts for green hydrogen production.
Suruchi Rao, Co-founder, and CEO Ossus Biorenewables said, “We are proud of the trust placed in us by our investors to revolutionize the green hydrogen space. We are currently the only company in India, producing and supplying hydrogen at less than a dollar per kilogram using wastewater. With the fresh infusion of funds, we will be poised to exponentially scale up the manufacturing of the HydraCel bioreactors, build enhanced bio-capability with state-of-the-art instrumentation, and most importantly, expand across South Asia, Europe, and the US.
Nikhil Kamath, Co-Founder Zerodha, Gruhas, and True Beacon commented, “As the world moves towards more sustainable and environmentally friendly energy sources, Ossus Biorenewables is at the forefront of providing clean, green energy solutions. We are optimistic about India’s green energy future and look forward to supporting Suruchi and the entire team at Ossus.” 
Abhijeet Pai, Co-Founder of Gruhas, added, “Our investment aligns with Gruhas’s commitment to supporting companies that have a positive impact on the environment while also promoting young entrepreneurs. We believe that their green hydrogen solutions from effluent is a game changer innovation that can disrupt and help transition to a more sustainable future. We are excited to be a part of that journey with Ossus.” 
Rainmatter Climate, also commented, “Emissions from fossil fuel are the biggest source of greenhouse gases. If we stand a realistic chance of transitioning to a greener tomorrow, we need multiple green energy sources, and hydrogen is a key piece of the puzzle. We are excited to partner with Ossus in this journey of mainstreaming hydrogen power in India.” 
With India’s ambitions to become a global green hydrogen hub, its G20 presidency, and an outlay of Rs 19,700 crore announced as part of the National Green Hydrogen Mission, the time is ripe for the country’s transition to a low carbon intensity economy with green hydrogen as a fossil fuel replacement. Ossus’ innovative efforts align with India’s call to indigenously produce 5MMT (million metric tonnes) of green hydrogen each year without importing foreign-made electrolyzers before 2025. They currently deploy their signature product to Jharkhand for one of India’s largest steel manufacturers.
BELLAVITA Luxury has joined forces with Mumbai Indians and Royal Challengers Bangalore as the designated Fragrance Partner for the forthcoming 2023 T20 season. As part of this collaboration, an extensive campaign showcasing prominent players from both teams will be launched across various products and advertisements.
Aakash Anand, Founder, and CEO of BELLAVITA Luxury said, “BELLAVITA Luxury is thrilled to be the Official Fragrance Partner for both of these amazingly talented teams. As the world of cricket is about confidence and bold moves, even fragrance is about the same. With our wide range of luxury scents, we aim to provide an aromatic experience this T20 season.
Ankit Kapoor, CMO and Operating Partner at Ananta Capital added, “BELLAVITA, like the T20 league, enables the stars of tomorrow to be noticed. Mumbai Indians and Royal Challengers Bangalore always give more to the viewers in terms of performance and passion, much like the BELLAVITA perfume and deodorant range. The two teams also have a pan India presence and will enable us to expand our reach and get consumer love across the country, making our partnership with MI and RCB a perfect one.
The Mumbai Indians spokesperson said, “We are excited to have BELLAVITA Luxury as our Official Fragrance Partner. Celebrating the finest and most exquisite is common to both Mumbai Indians and BELLAVITA Luxury.  We are glad to be a platform for BELLAVITA to leverage and reach out to cricket lovers all over the world and build brand love for their offering.
Rajesh Menon, Head, and VP of Royal Challengers Bangalore said, “We are happy to partner with Bella Vita as our official fragrance partner and look forward to a great season and building on this association around the year.
As part of the partnership with two teams, the brand will also be launching limited edition packs and a new advertising campaign.
“I’m Laiqa” was founded with the mission of ensuring that every woman around the globe experiences a healthy menstrual cycle. To achieve this goal, the company has created a comprehensive ecosystem of natural science-based products and tech-enabled services, including menstrual management solutions and consultations available across multiple channels. 
The ultimate aim is to promote overall feminine wellness by offering a range of clean, credible, and convenient products in areas such as menstrual hygiene, menstrual wellness, sexual wellness, hormonal health, and general wellness. The menstrual wellness technology platform, Period Pal, is just one of the many offerings available from this combined entity.
Laiqa has always believed in providing ‘her’ with the best menstrual care products may it be the rash-free and softest sanitary pads, panty liners, hormonal balancing teas, or menstrual cups among other innovative products. Imbue has imbibed the same spirit and has built a strong R&D team that has developed patented products like Intimate Wash and redefined the prevalent sexual wellness narrative with Firefly Stimulant and Shilajit for Women. Now with the holistic range of 25+ products and services, I’m Laiqa is a true companion to a woman,” said Monica Bindra, Co-Founder and Head of Products.
With the merger, we are far better equipped to partner with a woman in her journey of a healthy menstrual cycle. Our approach is centered around content, consultation, and convenience. With over 500 offline recommending wellness consultants and 2500+ educative material, our technology platform, now allows us to take this opportunity online, supported with an interactive content library and a tracker-linked subscription model for our products,” said Sayantan Bhattacharjee, Co-founder and Head of Business.
By 2024, I’m Laiqa projected to generate 300 million rupees in revenue. The brand will also have a combined workforce strength of 45+ team members, with a team dedicated to working on product innovation, research and development, and other important aspects of the business.
I’m Laiqa has already gained more than 2 million customers, has a following of 25k engaged audiences on social media, is available on all major e-commerce platforms, and is available in more than 1500+ offline stores. With its app, Period Pal gives women a personalized platform that combines validated research, credible subject matter experts, technology tools, and consumer feedback to make the Menstrual Wellness Quotient, a strong decision model. Period Pal has been downloaded more than 1 million times in less than six months and is growing quickly to become not just a friend but a true confidante for every woman.
Ustraa has expanded its fragrance portfolio with the addition of five new products that cater to men’s needs for long-lasting fragrances and odor control. The brand has introduced three new EDTs – Sport EDT, Vibe EDT, and Beast EDT, along with two new deodorant roll-ons, Black Deodorant Roll-On, and Blue Deodorant Roll-On. These new products are designed to provide confidence and freshness to men throughout the day.
In addition to the new fragrances, Ustraa has launched two new deodorant roll-ons – Ustraa Black Deodorant Roll-On and Ustraa Blue Deodorant Roll-On, both of which offer long-lasting odor control and sweat protection. The roll-ons contain natural ingredients, such as Aloe Vera and plant-based vegan Glycerine, that protect the skin from irritation and inhibit odor-causing bacteria.
Rajat Tuli, Co-founder and CEO of Ustraa said, “We are excited to launch these new products under Ustraa, which are designed to cater to the modern man’s grooming needs. Our focus has always been on providing our customers with high-quality products that fulfill a certain need gap. We believe that these new products will be a hit with our customers and help them achieve their grooming goals effortlessly. With our new EDTs and deodorant roll-ons, we aim to provide our customers with the confidence they need to take on the day. Additionally, we aim to provide men with high-quality products that are not only effective but also affordable.
Ustraa is excited to add these new products to their existing line and is confident that they will be a hit with their customers. All of these new products are now available for purchase on the Ustraa website and in select retail stores across the country.
Kinu baby care, a Delhi-based Direct-to-consumer brand, has recently introduced its new “Organic Baby Care Range,” comprising of baby skincare essentials like baby lotion, body wash, baby hair oil, and baby hair shampoo. The product range is designed for newborns and infants with delicate skin and promises zero irritation. The brand aims to be every Indian mother’s ideal choice, providing affordable, nature-enriched products.
Kinu has partnered with various e-commerce companies such as Flipkart, Amazon, etc., to deliver its “Organic Baby Care Range” directly to customers. All products are free of toxins and dermatologically certified, enriched with the goodness of natural ingredients that protect and nurture a baby’s delicate hair and skin.
The brand’s ultimate goal is to enhance people’s quality of life, particularly for those who value the power of nature. The Kinu Baby Skincare product range offers a perfect balance of organic ingredients and affordability. The entire collection is available on Flipkart, Amazon, and Meesho, along with other leading e-commerce platforms.
Nikita Kohli Kathuria, the Co-Founder of Kinu Baby Care said, “We are thrilled to announce the expansion of our new baby care range, which is specifically designed for newborns’ sensitive skin. Like every mother, my primary concern is to look for the most effective product available in the market to provide the goodness of nature to our babies and keep them healthy and safe. In recent years, we have seen that customers are becoming very conscious about what they are buying and, when it comes to young mothers it becomes more crucial as they are looking for the best product options for their babies’ overall wellness.
We have made sure that our new product range helps every mother to choose the best for their babies since all of our products are formulated with 100 percent organic ingredients that make the newborn feel quiet, calm, and happy. This entire new collection has been dermatologically evaluated and is toxin-free for the best results in providing gentle care to the baby’s skin while protecting their delicate skin around the clock. As an evolving brand, we are on a mission to bridge the gap between our mother nature and other mothers out there to promote the growth of the kid’s healthy skin,” she further said.
Kinu specializes in producing chemical and paraben-free baby and personal care products sourced from natural resources that maintain the Ph balance of the baby’s skin and are clinically tested and certified.
Cavinkare has introduced a new brand called Truthsome that offers clean beauty hair care and skin care products with a transparent approach to ingredients. This approach guarantees that all products are free from harmful chemicals while still providing optimal efficiency.
Truthsome products are available on various platforms, including Nykaa, Amazon, Flipkart, Myntra, Purplle, Jiomart, and their own direct-to-consumer website, truthsome.com. In addition, the brand is accessible in the United States of America via Amazon and Walmart, as well as in the United Arab Emirates and the United Kingdom via Amazon.
An in-house research and development team with over 35 years of experience in the FMCG, personal care, and professional care industries developed and manufactured these products. This expertise ensures that all Truthsome products are of the highest quality, delivering customers with the best possible experience.
C K Ranganathan, Chairman, and MD of Cavinkare said, “We are thrilled to introduce Truthsome to the market. Our commitment to offering clean beauty products with no harmful chemicals and the highest efficacy is what sets us apart from the competition.
Venkatesh Vijayaraghavan, CEO of Cavinkare added, “At Truthsome, we believe that transparency is key when it comes to ingredients. Our customers can trust that they are getting the best possible products for their hair and skin.
Amudhavalli Ranganathan, Director of E-Commerce and CK Group of educational institutions stated, “We are excited to bring Truthsome to the forefront of the beauty industry. Our focus on clean beauty and high efficacy sets us apart and we can’t wait to share it with the world.”
Truthsome offers a range of products in the Haircare category, including Shampoos, Conditioners, Hair Serums, And Hair Oils, with innovative and effective ingredients such as Blue Algae, Shea Butter, Avocado, Coconut Water, and Bhringaraj. In the Skincare category, Truthsome offers Facewashes And Facescrubs with ingredients such as Vitamin C, Activated Charcoal, Aloe Vera, Coffee, And Mulberry. These ingredients provide effective results for a variety of skin types and concerns.
Rubans has become a well-known name in India for high-quality jewelry and is gradually gaining popularity abroad. The company recently appeared on the popular TV show “Shark Tank India,” where they were offered a remarkable 1 crore for a 1 percent stake in their company, as well as an additional 50 Lakhs at 12 percent interest. This offer was too good to refuse, but the benefits are not just monetary. 
Rubans will also receive valuable support and guidance from the three sharks who invested in them – Namita Thapar, Vineeta Singh, and Aman Gupta. While Anupam Mittal offered the same value without the debt, Rubans believed that the combination of three skilled sharks was best for their brand. The sharks were impressed by the heart and soul behind the company, the trust that 25 Lac customers had in the brand, and the estimated sales of around Rs 200 crore to date, and Rs 60 crore year to date.
Rubans has become a trailblazer in the industry, but the road to success has been full of challenges for founder Chinu Kala. At the young age of 15, she left home with only Rs 300 in her pocket and made ends meet by working as a door-to-door salesperson and various other odd jobs. Chinu has been invited to speak at forums such as IIM Ahmedabad, TED Talk, Josh Talk, and many more to share her life experiences and inspire young people. Rubans now offers an impressive range of designs, including rings, bags, necklaces, kamar bandhs, bracelets, anklets, earrings, maang tikkas, nose pins, and much more. Their ultimate goal is to provide innovative jewelry worldwide and establish Indian standards for quality jewelry as the global benchmark.
Chinu Kala said, “The investment and guidance we received from Aman, Namita, and Vineeta will help us take Rubans global. Though we have humble beginnings, our goals are ambitious, and we’re certain we will achieve our Rs 1000 crore sales in the coming years.
March, a new silver jewelry brand, has emerged from Mikoto’s extensive rebranding effort as it moves into the next phase of growth. March aims to provide quality design and craftsmanship of fine silver jewelry at affordable prices. 
The brand was created to meet the needs of modern women who are looking for silver jewelry that is comfortable, easy to wear, and suitable for everyday and occasion wear. March’s product philosophy is “Minimally Maximal,” which means that each piece is elegantly designed and exudes the boldness of silver. The ergonomic design ensures that each piece is optimized for ease and comfort, from adjustable rings to earrings with posts that are gentle on the ears.
March also aims to educate customers on how to style and wear silver jewelry, making classic jewelry everyday and occasion-wear accessories. The brand’s target audience is the modern woman who loves to play with fashion, is chic and rejoices in her femininity. Whether it’s for a first date or a power pose for the ‘gram, March has the perfect silver jewelry to add the right amount of elegance to any occasion.
Each piece of jewelry from March comes with a Certificate of Authenticity for silver to ensure that the brand maintains quality standards throughout the production process. March intends to make silver jewelry a part of everyday life for modern women, with minimal styles suitable for everyday wear and occasion wear without compromising on quality or value.
We aim to make jewelry an effortless experience for women. We want to empower them with knowledge and offer them quality silver jewellery that complements their every day to occasion wear style,” said Ayushi Gudwani, Founder of March.
Mikoto was launched in February 2022 and has grown extensively in the last year. March is now available for purchase on their website, and they are planning to soon launch their retail stores across the country.
FS Life is a group of homegrown brands that are thoughtful, and relevant, and solve unmet apparel and lifestyle needs for modern Indian women. FableStreet, the flagship brand of FS Life, is a premium western-wear brand; Pink Fort is a modern Indian wear brand that reimagines traditional clothing for the woman of today; and March (previously Mikoto) is a new fine silver jewellery brand that fills every day with beauty and joy.
Pet care brand Wiggles has announced its acquisition of Capt Zack, marking the first-ever acquisition in India’s pet care start-up economy. With a commitment to creating a strong 360-degree pet care ecosystem, backed by veterinary science, Wiggles aims to enhance its presence and further fuel growth for the sector through the acquisition of the homegrown brand. 
Capt Zack, which was founded in 2016 and is one of India’s earlier D2C entrants in the pet care category, was acquired by Wiggles in a 100 percent cash and equity deal. The acquisition not only enables Wiggles to grow its presence but also reaffirms the brand’s leadership and promise towards pets and animals.
Anushka Iyer, Founder, and CEO of Wiggles said, “We set out with an ambition to create a pet care ecosystem par excellence, tailored for Indian pets and animals. We have successfully launched category disruptive products, and services, earned trust, and revolutionized pet care in its true sense with our veterinary-first strategy, distinctive to Wiggles. As a brand, the values that Capt Zack operates with are synonymous with Wiggles. We firmly believe this acquisition will provide an impetus to our efforts and accelerate the momentum for new product development and launches while strengthening distribution. We welcome Mohit and the team at Capt Zack to the Wiggles family. We are elated with a development of this scale and look forward to leading India’s pet care story with quality and science.
Capt Zack is known for its diverse portfolio of chemical-free, natural, safe, and easy-to-use ISO-certified products for cats and dogs spanning hygiene, food, treats, etc. Its portfolio also includes accessories, toys, and beds thus enabling Wiggles to expand into newer categories. Given Capt Zack’s strong presence in the category of grooming essentials, Wiggles will continue to invest in R&D to develop and grow this segment further. Capt Zack was the first in India to have pet products clinically tested on sensitive human skin and offer veterinary licensed products. The acquisition will accelerate Wiggles’ growth and bolster the brand’s footprint in newer categories and markets.
Mohit Lalvani, Founder of Capt Zack further added, “It is the shared vision of Capt Zack and Wiggles’, that is the real winner. We are humbled on becoming a part of a brand that has achieved so much in a short span. The value that Wiggles introduced for pet parents is commendable. Given the substantial growth of pet ownership in the country, we are certain that the future is exciting and filled with innovation. We look forward to working with Anushka and the team as we march towards building India’s first holistic pet care ecosystem.
Over the last year, Wiggles has experienced over 100 percent growth across its products and services while serving and caring for 700,000+ pets and animals across India.
The driving force behind Aura Design Company is the constant pursuit of evolution through inspired artwork and innovative ideas, pushing the boundaries of design. As a bespoke design firm, Aura Design Company offers a one-stop shop for personalized art and design, providing premier products ranging from stationery and gifting to crockery and bespoke creations. Rather than following trends, Aura places a strong emphasis on art.
As a design-led organization with a talented team, Aura works with theme-based concepts. It takes at least 6-8 months to conceptualize and deliver a product, seeking inspiration from surrounding influences, visuals, historical references, and mood boards. Aura takes great pride in presenting a three-year collection inspired by the history of art, philosophical traditions, and the beautiful gardens and art of Bali.
One of Aura’s main objectives is to bring historical art to contemporary homes, making it relevant to modern living. Aura has accomplished this goal with a range of luxury products that are handcrafted with the finest quality, unique style, and original design. Aura Design Company aims to turn your design dreams into reality. Stand out with their products and let them #BeautifyYourWorld.
Homegrown fashion brand, Around the City, has launched its latest collection, DENIM DRIP, designed exclusively for modern city girls. The brand aims to cater to the fashion needs of busy women who are always on the go. The DENIM DRIP Collection is an excellent addition to the fashion industry, offering a new perspective to the denim vibe.
The collection features a range of stylish, bold, and chic outfits suitable for various occasions, including dinner dates, movie dates, and Sunday fun days. Made from summer-friendly fabric with pleasing colors, the collection is perfect for the summer heat. The city-oriented DENIM DRIP Collection is inspired by summer cultures across different cities such as Adelaide, Berlin, Budapest, Kyoto, Prague, and Stockholm.
around the city
The DENIM DRIP Collection features colorful designs and attractive patchwork that can be worn day in and day out. It comprises flattering silhouettes in Indigo and Charcoal with printed coords, patchworks coords, and classy jumpsuits. The collection stands out for its sustainability culture through ethical practices and conscious use of water resources. The ink used for printing is GOTS certified, making it eco-friendly.
Around the City’s DENIM DRIP Collection is a perfect addition to any wardrobe outfit that can add glam to a party or make you summer-ready. 
Xponentia Capital has led a fundraising round of Rs 135 crore for The Souled Store, in which current shareholders, Elevation Capital and RPSG Capital, have also participated, increasing their ownership in the Company. 
The additional funds will be utilized to expand into new categories and launch over 100 stores across India within the next 2 years. Additionally, the investment will enable the company to offer a buyback of 100 percent of vested employee options.
With 5.5 million gen Z and millennial customers, The Souled Store made its name as  India’s leading fan merchandise brand and has evolved into India’s most loved lifestyle brand with almost half its revenue coming from non-fan merchandise. The brand started operations in 2013 and is led by co-founders Vedang Patel, Aditya Sharma, Rohin  Samtaney, and Harsh Lal.  
The Souled Store is at an annualized revenue of Rs 450+ crore GMV and has raised Rs 85 crore to date, making it one of the most capital-efficient consumer businesses in India. Currently, 70 percent of revenue comes from their app/ website, 15 percent from offline stores, and 15 percent from online marketplaces. 60 percent of revenue comes from outside the top 10 cities and the new offline stores will deepen their presence in tier ll and lll cities. 
Vedang Patel, CEO commented, “Our design-first thinking, high product quality, and deep understanding of the youth has helped us become a truly distinguished brand,  and we plan to capitalize our high brand equity to grow current categories and foray into other lifestyle products. We are also expanding our offline presence and intend to create destination stores that would excite our customers. The Souled Store further aims to reach Rs 1500 crore in Revenue over the next three years and then go public.” 
PR Srinivasan, Managing Partner, Xponentia Capital  Partners said, “Xponentia seeks to work with entrepreneurial teams that are setting new standards to disrupt their markets and create high growth, business models. The Souled Store has established a distinctive brand and is in the process of creating a large community that identifies and relates with its casual wear products. We look  forward to supporting Vedang and his team as The Souled Store continues to innovate  and delight its customers.
The scorching summer sun always takes a big sip from your energy levels and drains you out. Need energy? Scream Rage Coffee! The Delhi-based caffeine innovation FMCG company has launched three new ready-to-drink flavors that are perfect for everyday use, giving you a chilled and energetic start to your day. 
The three cold coffee flavors you can get include – mocha frappe, salted caramel, and hazelnut latte. Rage Coffee’s new ready-to-drink cold coffee has a perfect velvety, thick, and creamy texture that’s smooth on your palette and is well-complemented by the three delicious flavors; these will be available on Rage Coffee’s online store and partner platform.
The mocha frappe provides a perfect chocolate experience. Enjoy the velvety, thick, and creamy coffee with the yummiest flavors of decadent cocoa and the finest dark chocolate. The salted caramel melds the toothsome, saccharinely smooth, and nutty flavor of caramel, with a slight pinch of salt to create an impeccable taste of frothy coffee and give you the ultimate caffeine experience. The hazelnut latte has an edge to it as it unifies the unique flavor of nutty, slightly sweet, and richly fragrant notes that are integrated into its composition, creating a caffeine carnival within the body with a soul-soothingly delectable sip.
The cans will be priced at an affordable price point of Rs 140 for 240 ml. The ready-to-drink cold coffee provides unrivaled convenience as one just needs to open, sip, and enjoy! It is best served chilled and is made from pure milk and saturated with high-quality Rage coffee.
Bharat Sethi, Founder, and CEO of Rage Coffee said, “Rage Coffee has always stuck to our maverick mindset where the innovation of caffeine products has been our central stance. As our everyday lives become more hectic, we thought of bringing your daily dose of caffeine in a ready-to-drink avatar. To ensure your caffeine cravings never go unattended, the three delectable Rage ready-to-drink cold coffees will be available across all channels by the end of April. I hope that everyone at work can now get a refreshing recharge with Rage’s ready-to-drink coffee.” 
Being a caffeine innovation brand that has always been ahead of the conventional curve, Rage Coffee has always been working towards the curation of a product range that supersedes the segment in superiority and originality. Rage is constantly innovating, whether it be the caffeine-based snacking range or collaborating with brands to introduce coffee-infused products and work towards Menu engineering; Rage Coffee is a true made in and made for India brand where customers can enjoy their coffee with flavors infused in it. These Ready-to-drink cans will be launched on Blinkit exclusively for 30 days and will be available on all other channels by April 2023.
Blinkit is a preferred option for the delivery of a wide range of high-quality grocery and household products that are delivered right to the doorsteps within minutes.
Sober and Co. is a well-known beverage company with its headquarters in Kolkata. Despite being available in many cities, including Mumbai, Bangalore, Hyderabad, Kerala, and many others, it was the first to open for business there. The young founders of Sober and Co., Sharan Kripalani and Nishant Kripalani, have updated the company’s packaging in the year of the beverage industry. 
This brought attention to the brand’s advantages in terms of packaging and design because it is entirely new, bolder, and brighter. And it offers to deliver a bar with its amazing flavors to your house to liven up your get-togethers and celebrations. With the same effort as “pop and pour” or “spike and stir with a curation of flavors,” this beverage line acts as a mixer for cocktails and mocktails. The packaging is now appearing on store shelves, and the updated website and social media accounts are already operational.
Sharan Kripalani, Co-founder of Sober and Co said, “As a beverage brand, Sober and Co is known for its bold flavors that aim to “Raise a brow with every sip.” The labels are now bolder and more colorful, just like the flavors inside the bottle. Sober and Co. are currently available in more than 200 FMCG retail locations spread across more than 10 cities, online at the company’s website, Big Basket, and Amazon.com have undergone a redesign to give them a bolder and brighter appearance. While definitely coming up with a bolder design that would make us stand out from the competition, we decided to stick to our theme. The label would also contain more information revolving around our USP which includes the fact that we are the first cocktail mixer with zero added sugar. Since most of these beverages are an impulse decision, having such crucial facts stated right on the front of the label helps boost our sales.
In 2022, with the help of Mixologist Devi Singh (India winner of the World Class 2019 bartender competition), they first created six cocktail mixers with natural flavors including Cubin spritzer, Australian sour, Goan mule, Caribbean punch, Spanish margarita, and Mexican mama Sober and Co that has something to suit any palate. Embracing success, they expanded their market potential by including consumers of mocktails in the mix.
Unlike other ready-to-drink beverages or mixers currently on the market, Sober and Co, makes its six distinct flavors from a selection of fresh and unusual ingredients from across the world. The only source of sugar used in the production of each bottle of Sober is the natural syrups’ intrinsic sweetness. The soda content is far lower than that of commercially available carbonated beverages, yet being carbonated to allow for direct consumption. Founded by brothers Sharan Kriplani and Nishant Kriplani.
STIM Oral Care is proud to announce the launch of its latest product, the STIM Sonic Electric Toothbrush, which promises to provide superior cleaning performance and a comfortable brushing experience.
The STIM Sonic Electric Toothbrush is designed to deliver superior plaque removal. Powered by advanced sonic technology, this toothbrush delivers up to 41,000 strokes per minute, making it capable of removing more plaque and bacteria than manual toothbrushes.
Featuring a sleek and modern design, the STIM Sonic Electric Toothbrush is packed with features that will make your dental routine more effective and enjoyable. The toothbrush has five brushing modes – Soft, White, Normal, Massage, and Gum care – to cater to your specific brushing needs.
The toothbrush also has a smart timer that ensures you brush for the recommended two minutes and pauses every 30 seconds to remind you to switch to another quadrant of your mouth. Additionally, the electric brush has a waterproof design with an IPX7 rating and comes with a 45-day battery life.
With the launch of the STIM sonic electric toothbrush, STIM Oral Care is once again demonstrating its commitment to preventive dentistry. This new toothbrush is sure to be a hit with customers, providing a superior brushing experience and advanced oral protection in one convenient package.
We are excited to launch the STIM Sonic Electric Toothbrush, which offers superior plaque removal and advanced protection for the teeth and gums,” said Viren Khuller, the Director of Global Dent Aids Pvt. Ltd. STIM Oral Care’s main focus is the health and wellness of its customers. Dental hygiene is an important aspect of overall health, and the STIM Sonic Electric Toothbrush will help significantly in improving oral health.
DesignCafe has announced the launch of a Direct-to-Consumer (D2C) brand, Qarpentri, aimed at providing affordable home interior solutions at revolutionary prices, with the fastest delivery timelines, anywhere in India. Qarpentri’s made-to-measure solutions, design ethos, and quality guarantee, combined with their unmatched delivery speed, make it a revolutionary offering for the Indian modular furniture industry.
The new launch seeks to address the rising need for budget-friendly, superior-quality, and speedy home interior solutions, which is a rare combination to come by, in the present organized and/or unorganized furniture industry. Qarpentri achieves this feat by taking advantage of the expertise in design and production of its parent company, DesignCafe, while removing the intermediaries. As a result, the brand offers its home interior products at prices that are 25 percent lower than those of traditional contractors.
This translates into significant cost savings for homeowners, without compromising on the aesthetic appeal or quality of their home interiors, which are on par with industry standards. The new brand Qarpentri, offers a 5-year warranty, with a 15-day delivery promise across all its modular units, at unbeatable prices starting from just Rs 49,999.
In 2021, Design Café raised $25 million for Qarpentri – a first-of-its-kind F2C (Factory to Customer), made-to-measure offering. It was launched for Bengaluru’s homeowners at more than 10 locations across the city. These stores showcased the brand proposition and popular modular units for customers who want a touch-and-feel experience. Qarpentri currently operates 10 stores in Bengaluru and one in Hyderabad and Pune respectively, and will soon expand to Chennai, and Mumbai, with additional availability at all of DesignCafe’s 15 experience centers, including those in Mysore and Coimbatore. Qarpentri’s pilot phase has already delivered more than 200 homes to happy homeowners. The team has been closely involved in each project, always listening to customer feedback, to better understand and refine the Qarpentri product offering.
Gita Ramanan, the CEO, and Co-Founder of Qarpentri and DesignCafe, remarked, “As part of our scale-up journey in DesignCafe, we’ve continued our practice of taking continuous and active stakeholder feedback, that indicated that there was scope for improvement in our offering for the entry home-interiors market. We took up this feedback and worked towards solutions for it, as we believe this has prodigious potential across the top 50 cities of India, which is still serviced by the unorganized/local players in those markets. Here, the fundamental issues of inconsistency in quality, price, and delivery time, continue to afflict homeowners, yet they compromise and go ahead with what is available. We established Qarpentri to bridge this market gap by offering top-notch, cost-effective, and time-efficient modular solutions. Our vision is to set a novel benchmark for home interiors in India that is accessible to every Indian homeowner. We are exhilarated to inaugurate this new venture, and we ardently look forward to taking the Qarpentri offering across the length and breadth of the country, and bringing to reality, our vision, where every new homeowner can realize the house of their dreams in their budget.
“We’re thrilled to launch Qarpentri, an innovative solution that disrupts both the cost and time barriers in the home interior industry. We’re committed to providing customers with the highest quality products at unbeatable prices, by sourcing materials directly from manufacturers and processing them at our state-of-the-art facilities in Bangalore. Our unique business model sets us apart by eliminating the middlemen and empowering entry-level customers to get beautiful kitchens and wardrobes, without paying exorbitant prices and additional design costs typically charged by retailers. Moreover, our customers no longer have to worry about paying additional fees due to their contractors’ inability to source products efficiently or at scale. With Qarpentri, customers can enjoy world-class quality, at factory prices, from a trusted national brand. Qarpentri comes from DesignCafe, which has executed over 10000 homes in India,” said Shezaan Bhojani, CEO and Co-Founder of Qarpentri and DesignCafe.
Qarpentri’s comprehensive home interior solutions include modular kitchens, wardrobes, and storage units. The brand’s commitment to affordability is evident through its offering of modular kitchens starting at just Rs 49,999/- and modular wardrobes starting at Rs. 23,199/-. Customers are offered free consultations with expert designers who guide them through the design process. Once confirmed, the company takes precise measurements and completes the order within 15 days. All the modular furniture units are manufactured at the company’s 65,000 square feet, state-of-the-art factories, located outside Bangalore and tested with 51-quality checks, to ensure the highest standards of quality.
In its endeavor to fortify its scientific feet technological capabilities, Yoho, the leading Indian footwear brand known for its commitment to comfort and affordability, has appointed Amol Parashar as the official brand ambassador. 
The announcement comes with the launch of Yoho’s latest product range – Lofos, which offers a contemporary upgrade to the classic leather shoes based on a twist-and-turns philosophy with its anti-pain arch flex technology and a native flex sole. 
Amol Parashar, who is very popular amongst the youth for his work in web shows and films such as Tripling and Sardar Udham, will play a crucial role in promoting the brand’s message of inclusivity and providing comfortable, affordable footwear for all. As an artist who is known for his dynamic persona on and off screen, and who is committed to making a positive impact on the world through his work, Amol is the perfect fit for the Yoho family. Having graduated from IIT Delhi and created a mark for himself in the world of storytelling, Amol’s role and contribution to Yoho will go beyond just plain endorsement and will involve collaborating creatively with the team to tell the story of the brand in an innovative and effective manner.
Prateek Singhal, Co-Founder, Yoho said, “We are thrilled to have Amol Parashar join our team as an ambassador for our brand. At Yoho, we believe that everyone should have access to high-quality, comfortable footwear, regardless of their size, shape, or budget. Given Amol’s popularity and connection with Indian audiences, we will be creating exciting opportunities with him to deeply engage with our consumers. He perfectly resonates with the Yoho vibes of being comfortable in your own skin. As the face of our latest launch – Lofos, Amol personifies our vision to offer ‘one shoe that fits all looks’. By innovating classic leather shoes, our premium leather loafers offer round-the-clock footwear that is 100 percent flexible and wrinkle-free. We are confident that the association will further drive our approach towards fitness and lifestyle in India and make Yoho a mainstream brand.
Amol Parashar said, “This is truly a synergistic association. To me, Yoho Footwear is a trustworthy forward-looking brand that aims to make comfortable footwear affordable for all, something that truly resonates with me. In my own life, I am driven by innovation and boldness without ever compromising on quality. I see the same values in Yoho’s products and people. I’m looking forward to being a part of the next stage of Yoho Footwear’s growth, expansion, and success. I have tried their Lofos, and they don’t lie when they say you can twist and turn it to the T, which makes me super excited to be onboard.
Ahmad Hushsham, Co-Founder, Yoho stated, “We are excited about the brand partnership as we feel Amol’s vibrant and “in his zone” appeal perfectly matches our brand’s key attributes. We feel there is a considerable opportunity to expand our consumer base in the OTT generation and this partnership will certainly fuel our growth in a significant manner.
Yoho will work with Amol Parashar to develop and promote a range of inclusive footwear options, developed through innovative technologies like their Footpharma footbed and Archflex arch support system. The latest range of leather loafers, Lofos, is built with a shape-shifting and sole-soothing native flex technology that adapts to the customer’s specific feet size in 15 hours.  Founded in 2021, Yoho has already sold 1,00,000+ pairs of footwear after coming out of stealth mode four months back, with just three products – Bubbles, Waves, and Breeze. The products designed with orthopedic ergonomics are available for both men and women across all top e-commerce platforms.
Rimi Nayak India has collaborated with Liva from the house of Birla Cellulose to create an exclusive capsule range of resort celebration wear; ‘BOTANICS.’ The collection is heavily inspired by Mother Nature and its various flora and fauna. The bold floral prints in myriad bright hues are a tribute to the evergreen and effervescent nature. The riot of colors is balanced with contrasting neutral shades to signify the opposites that occur in nature including the change of seasons.
Created with Liva’s natural and sustainable fabrics, the silhouettes range from free-flowing drapes and saris to structured outfits reflecting the same dichotomy that exists in nature. The collection has a lot of bright vibrant colors, big floral prints, and a range of separates that can be mixed and matched together, to create looks suiting one’s own personal style.
This collaboration is a result of the alignment between Rimi Nayak’s design philosophy and Liva’s commitment to going heavy on style and light on the planet. With our fluid fabrics and her exquisite designs, the collection is not only aesthetically appealing but also environmentally responsible.
The exclusive collection by Rimi Nayak India and Liva Fabrics will feature classic cuts, signature prints, and unconventional surface techniques that the brand is known for. The collection will be available at Rimi Nayak India stores across the country. 
Rimi Nayak, the designer behind the label said, “Liva’s fluid fabrics are a designer’s dream, and I am thrilled to work with them on this collection. I have always been a fan of sustainable and eco-friendly fabrics, and Liva’s commitment to sustainability aligns with our brand values. Together, we have created a collection that is both stylish and conscious.
Premium fresh cheese brand Cremeitalia adds four light and fluffy dips made from fresh Ricotta to its impressive fresh and natural cheese catalog. 
Cremeitalia is ready to deliver goods with the launch of dips in four delicious flavors! Made with premium milk, these dips offer a burst of flavor combined with creamy goodness that will leave your taste buds tingling for more. With 24 grams of protein and 99 percent of Ricotta cheese, Cremeitalia offers a healthier alternative to the existing cheese dips.
The new product portfolio consisting of four fresh and appetizing flavors – The Ranch, Oregano Spice Mix, Chipotle, and African Peri, will now be available for the audience on Cremeitalia’s website, as well as in stores such as Foodhall and Nature’s Basket.
The Ranch is a classic light yet creamy and tangy dip with flavors of onion, garlic, parsley, and pepper, making it the perfect dip for all your veggie sticks and chicken wings. The luscious and velvety Italian-flavoured Oregano Spice Mix Dip with garlic, chili, and mixed herbs is ideal with garlic breadsticks or nachos. Use the always versatile and flavor-bomb Chipotle Dip made with chipotle powder, paired with onion and garlic as a dip, for fries and wedges, or as a spread for your sandwiches. Lastly, the tangy and spicy African Peri Dip is just what your fish and roast vegetables are craving. The unique combination of these flavors with premium fresh cheese as the base can only be found at Cremeitalia.
So step up your food game with these unmissable drool-worthy dips, specially handcrafted with fresh and premium ingredients, keeping in mind the taste and quality! They are a simple way to make any meal go from basic to indulgent, adding loads of flavors and creamy goodness.
The Body Shop, a Britain-born international personal care brand, has news that is sure to be music to makeup enthusiasts’ ears. The brand has announced the launch of its new Activist Makeup range, with multiple products formulated based on its central values with premium, ethically-sourced ingredients, 95 percent of which are of natural origin. 
As a brand that believes that makeup should simply reflect who you are, the Activist Makeup range is transversal, i.e., for everyone. The new range also has a fitting name, considering that The Body Shop, at its core, is an activist brand that strongly advocates for eco-consciousness, fair trade, and giving back to society and has been a pioneer in sustainability for over 40 years. 
The Activist Makeup range includes a variety of products, all of which use premium ingredients of 95 percent natural origin and come in recyclable packaging. The new collection includes the Fresh Nude Foundation, Vitamin C Concealer, Tea Tree Face Base, Hemp Primer, Freestyle Pigments, Frame It – Brow, Swipe It Lip Balm, and Sheer Lip and Cheek Stain. 
The Fresh Nude Foundation is designed to help create a natural, nude, and glowy finish. It is available in 20 shades and is formulated with Vitamin E and Community Fair Trade Aloe Vera, the foundation adds more finesse to an already fine face. On the other hand, the Vitamin C Concealer is an absolute powerhouse that covers blemishes, spots, and dark circles. The lightweight product is certified by the Vegan Society, lasts all day, and comes in a 100 percent recyclable glass bottle with a citrusy scent that lasts all day. 
The Tea Tree Face Base is a powder foundation that gives you an effortlessly flawless matte look without being cakey. Enriched with Community Fair Trade Tea Tree Oil from Kenya, the foundation powder is non-comedogenic, sweat and humidity-resistant lasts for 12 hours without having to be touched up, and is available in 15 versatile shades. What’s more, is that this one is refillable at any one of The Body Shop’s 200+ stores. Further, the Hemp Primer is enriched with Hemp Seed Oil and the famed Edelweiss extract, both of which nourish and protect your skin throughout the day. The primer helps prep your skin before applying makeup. Even if you are someone who doesn’t wear makeup, you can indulge and use the Hemp Primer as a serum before applying your moisturizer.
The other products in the collection, like the Swipe it Lip Balm, contain naturally-sourced, heavy-duty moisturizing ingredients and have a subtle fragrance with a non-sticky formula. It is available in 5 fruity flavors, including Strawberry, Dragonfruit, Blueberry, Kiwi, and Passionfruit. 
Finally, the Sheer Lip and Cheek Stain simplify your makeup routine significantly while leaving you looking radiant. Its lightweight, non-sticky, and hydrating texture offer 12 hours of moisturization, making it an ideal everyday makeup product. It’s enriched with Community Fair Trade Aloe Vera from Mexico. 
With its unwavering commitment to sustainability, ethical sourcing, and the environment, The Body Shop’s new range adheres to its core philosophy of change-making beauty. In fact, a few of the products in the collection, like the Vitamin C Concealer and the Swipe It Lip Balm, are certified by the Vegan Society.
Sustainability has become a big part of the fashion conversation in recent years. OG and Co, a homegrown sustainable athleisure wear brand also believes that it’s important to embrace slow fashion and to know where the clothing you purchase comes from.
The newly launched ethical clothing brand uses natural, organic, cruelty-free, and vegan ingredients along with some recycled spandex and recycled polyester. The launch line called ‘The Garden of Eden’ is crafted from hemp, bamboo, and beech wood, making it good not only for reinventing your wardrobe but also for the planet.
The OG and Co collection features a range of unisex beech wood blend crop tops and shorts, bamboo blend tees and tanks, and hemp blend joggers which are perfect for the summers. Due to the hot weather, it’s always good to look for natural fibers as they are more breathable. Designed to boost athletic performance while looking sharp, every piece is versatile.
Slip into the bright white OG cropped cross-back top with front mesh detail and go from a daily workout to an evening of ‘working it’ with just a few styling adjustments. Or go from breaking a sweat to breaking into your signature moves in the tangerine tango relaxed hemp blend joggers that define comfort with tapered ankles and drawstring detail. Get moving with a modal blend zipper crop top that can be styled in as many variations or enjoy the delicious comfort of the OG breathable and naturally regulating bamboo blend tees that can be styled to suit both ‘gym’ and ‘gin’ time.
Terra Luna has just launched ‘Chromatic,’ its Spring Summer 2023 collection that celebrates fluorescent colors, in-your-face prints, and electric feels. An explosion of color, the new collection offers dresses, tops, tees, shorts, pants, and jumpsuits for women, as well as shirts, tees, shorts, and pants for men. 
The Chromatic collection is ideal for lazy pool days, summery weekend brunches, and any other occasion that calls for laid-back lounging. It features beautifully crafted, easily wearable clothing for both men and women that can be dressed up or down. Versatile enough to be worn every day, or as a part of a vacation wardrobe, the clothing is crafted in khadi or linen, the brand’s signature fabrics. 
For men, the new collection offers short-and-long-sleeve rugby t-shirts in pleasing hues of sky, pink and yellow. Indigo blue and pop green shades are perfect to be worn for evenings at the beach. Terra Luna is known for its prints and this collection doesn’t disappoint – men can opt for shirts in a Lunar Paisley print, traditional Indian motifs paired with crescents; the brand’s best-selling Moon Bloom print; or the freshly-introduced Space Check print, a plaid check in fluorescent hues on a white background. All shirts and t-shirts can be paired with super comfortable beach shorts in a linen twill, available in solid colors or prints, lounge-fit drawstring pants, or ankle-grazing carrot pants. 
Women will enjoy patch-pocket shirt dresses in an oversized fit in shades of pink, sky, and green, layered dresses that are stylish yet super comfortable in the brand’s Moon Bloom print and solids, resort-fit V-neck dresses ideal as beach cover-ups, and pop-over ruched dresses in prints or solids that can also work perfectly for casual Fridays. The aptly-named, printed Brunch Dress works beautifully for brunch and beyond, and the collection’s point-collar dresses are available in full sleeves or without, to match the mood and the occasion, whatever it may be. 
The resort-fit Sun Ray vests will become a wardrobe staple, easy to throw over shorts, jeans, or skirts, in a variety of colors and prints. Boyfriend shirts are always in vogue and the 100 percent linen, relaxed fit options in this collection will find a home in many a closet. An exciting new addition is sleeveless hoodies in khadi, perfect for when there is a slight nip in the air, or to complete an airport look. All looks can be paired with shorts or trousers, complete in the collection’s refreshing range of summery colors and eye-catching prints. Every lady loves a good jumpsuit and the Chromatic collection offers easy-fit options in linen twill that look good but also feel good.
Nanoclean has launched Cigibud which is the World’s first Smoking Cessation Filter. The product has been developed in IIT Delhi employing the patented nanofiber technology for aiding in quitting smoking. 
It is a scientifically proven therapy aimed at smoking cessation over a span of 3 months. The product has been curated taking inspiration from WHO-recommended Nicotine Replacement Therapy that majorly focuses on reducing nicotine levels. The nanofiber technology helps in filtering out a significant quantity of tar and nicotine that eventually makes the user accustomed to lower levels of nicotine. Cigibud comes in a pack to Light, Ultra, and Pro levels to help quit smoking step-by-step. It is a three-stage process where 60 percent and 30 percent tar and nicotine are reduced at the Light level respectively. Increasing the effectiveness at every level, 70 percent tar and 50 percent nicotine are compromised at the Ultra level. And at the Pro level, the tar and nicotine are brought down by 80 percent individually.   
Smoking inherently has unwelcome repercussions on health with the potential to cause deadly diseases such as cancer, heart disease, chronic bronchitis, COPD, lung disease, stroke, etc. in a person. Understanding that smoking is a form of addiction that takes time to recede, the product was devised meticulously to check the perils of smoking throughout the quitting regime and afterward as well. For which the nanofibers have been used in Cigibud to make smoking up to 80 percent less injurious to health. In the meantime, it ensures smoothness in the throat and naturally reduces the urge to smoke. It is compatible with all types of cigarettes. The effect is such that after using Cigibud, people find normal cigarettes bitter and ultimately very repulsive to smoke. 
Prateek Sharma, the Founder and CEO of Nanoclean Global Private Limited said, “Smoking is quite addictive, and even though people are aware of the health repercussions, they find it difficult to break free from the vicious cycle. Therefore, we devised Cigibud to help them quit smoking systematically by making them used to the lower levels of nicotine while making it a smooth experience for them. With the help of Cigibud, we at Nanoclean strive to contribute to society and humankind by giving them advanced solutions to help them quit smoking effortlessly. We continuously work towards abating the lethal effects of smoking by harnessing the benefits of technology available at our disposal.
Serial entrepreneur, co-founder, and ex-CEO of Milkbasket, Anant Goel today announced the launch of Sorted, India’s first omnichannel platform for quality fruits and vegetables (F&V), powered by proprietary technology and a franchisee network of digitized mom-and-pop stores. Co-founded by Nitin Gupta and Sahil Madan, the tech-driven F&V platform has so far raised in excess of $5 million in their ongoing seed round. 
Sorted will enable access to straight-from-the-farmers, quality fruits, and vegetables, at a highly competitive price, to customers through the medium of their choice – call, message, online or offline, powered by a high-density network of Sorted franchisees – the existing mom-and-pop stores.
Sorted is not attempting to change the way India buys F&V, it’s plugging the inefficiencies that plague the existing supply chains. We have undertaken multiple POCs over the last 9 months to solve the known industry issues, especially wastage while answering for growth and profitability. And finally, we have Sorted it out! Working closely with mom-and-pop stores, Sorted is here to capture a significant pie of this $160 billion, high-frequency and high-margin category,” said Anant Goel, the Founder, and CEO of Sorted.
Aptly named Sorted, the omnichannel platform brings much-awaited disruption in the way neighborhood stores procure, handle and sell F&V in India. By getting access to Sorted’s proprietary technology, procurement services, hyperlocal demand generation tools, and data science capabilities, stocking and selling fruits and vegetables shall become easier and simpler than procuring and selling the products of the most reputed FMCG brands out there.
Anant Goel further said, “Based on what ‘we now know’ about this space, the existing grocery models shall continue to struggle to solve for F&V as they are created and optimized for selling FMCG – man-made, pre-packed products with a known shelf life, selling in fixed quantities through a static catalog – none of which is true for F&V. It just has to be solved differently and distinctly. If and when done, this can be the fastest, most profitable decacorn in the making. And that’s what we are aspiring for!
Sorted is interestingly the first start-up to take a franchisee route of mom-and-pop stores in this highly touch-and-feel category where customers still prefer to pick up the product themselves. While Sorted’s proposition for mom-and-pop stores looks very promising to make their lives better and hassle-free, this can also give an extra edge to Sorted over the online players who are selling pre-packed products in closed plastic bags.
With each co-founder of Sorted coming with over a decade of experience in the start-up world, many of them unicorns, it is evident that the team knows what they are doing and has signed up to disrupt this massive category. With the tech savviness of Nitin, who has been VP Engg at OLA and CPTO OLA foods, and the deep operational and growth expertise of Sahil from his P&G and OYO days, Anant has definitely put together a formidable trio to disrupt this space.
Nitin Gupta, CTO and Co-founder of Sorted, said, “Through our proprietary technology platforms, Sorted is able to seamlessly connect consumers with straight-from-the-farmer produce through a dense network of digitized local mom-and-pop stores. With data-first, AI-led forecasting, demand analysis, and price benchmarking, we are able to deliver better value to farmers, and higher income for mom-and-pop shops while improving quality and reducing prices for the end customer. It’s a win-win for everyone involved and we are proud to be transforming how fruits and vegetables are sold in India, one neighborhood at a time.
Supertails.com, a full-stack tech-enabled pet-care startup, strengthens its D2C presence in India by launching a new product under its homegrown D2C brand “Henlo”. Many pet parents in India believe that the pet food available in the country lacks nutritional value and is not enough to keep their furry babies healthy. 
Through Henlo Baked Dry Food for Dogs, Supertails.com aims at making nutrition effective amongst pet parents to highlight its importance and impact on their pets. Further to their commitment of enabling pet nutrition in India, Supertails.com started manufacturing its latest Henlo product in India foraying into the “Make in India” pet food category. 
Pet food is the biggest component of the pet care industry and India has only 7 percent penetration in the category which stands at about 80 percent in the west. The manufacturing is expected to expand 40X in the next two years creating multiple opportunities for people around the units and contributing positively to the government’s Make in India initiative. Henlo products are made with a focus on giving nutritious and enjoyable meals for dogs so that the pets can live their happiest, healthiest, and longest lives. 
Supertails.com is a holistic pet care platform working with a commitment of building and leading a category of first-time pet parents by empowering them with the right resources and information. The founders have been focusing on building innovative tech and doubling down on their efforts to strengthen their D2C brand – Henlo. In India, more than 90 percent of pets have a home-cooked meal which does not provide them with the right set of nutrition. 
As a pilot project, Henlo’s first product – Nutritional Topper was introduced in May 2022 as a first-of-its-kind nutrition supplement for dogs, primarily formulated to ensure that dogs receive the right nutrients needed to live a healthier and longer life. The Nutrition Topper was consumed by over 10,000 dogs within just 3 months of its launch signifying the importance of the product in the ecosystem. 
After just 60 days of consuming Henlo Nutritional Topper, 80 percent of the dogs showed an improvement in either skin and coat, gut health or energy levels leading Supertails.com to focus more on pet nutrition products. The current ARR driven from Henlo products is close to Rs 20 million with a projected estimation of Rs 240 million by Mar 2024 contributing to Supertails.com’s consistent growth in the startup ecosystem. The focus on pet care startups in India has seen a gradual increase with brands focusing on addressing the need gaps of the consumer.
Varun Sadana, Aman Tekriwal, and Vineet Khanna, Co-founders, Supertails said, “Pet nutrition is an important category that needs utmost attention from all pet care brands around the world. Most pet parents believe that providing their pets with the same home-cooked meal is enough for their nutrition, which is not true. Our experts at Henlo anchored their experience and expertise over the years to create the ‘pur-fect’ product for pets in India. We are happy with the response our Nutritional Topper has received from pets and pet parents from all over the country and we are already seeing positive results for our latest product – Baked Dry Food for Dogs. Starting manufacturing in India was a big step for us as a brand and we will continue to focus on increasing the production capacity to contribute to the governments “Make in India” initiative. Through Henlo, our mission is to hunt for ways to make nutrition so effective that our pets live their happiest, healthiest, and longest lives.
The Henlo Triad, consisting of Dr. Shantanu Kalambi, Ranjit Thomas, and Varishth, has revolutionized the way pets are fed with their innovative product – Henlo’s Baked Dry Food for Dogs. Combining their expertise in veterinary science, culinary arts, and pet nutrition, the trio has created a unique blend of nutritious and enjoyable meals that are designed to cater to the everyday needs of dogs. 
Henlo’s Baked Dry Food for Dogs is made from 100 percent human-grade ingredients and is artisanally baked using slow-cooking procedures to ensure that the nutrient content and flavor are maintained at optimum levels. One of the most notable features of Henlo’s Baked Dry Food for Dogs is that it does not have the unpleasant smell that is often associated with dog food. This makes it an attractive option for pet parents who are looking for a premium quality food product that their dogs will enjoy. The resealable bags in which the food is packaged make it easy to store and keep fresh. Additionally, because it is dry food, it can be easily portioned and served without creating any mess. For pet parents who want to give their dogs the best nutrition possible, Henlo’s Baked Dry Food for Dogs is a perfect choice.
Dismiss the lethargic feeling with an on-the-go nutritious snacking option as women-focused wellness brand Nutrizoe unveils India’s first dedicated energy bars for women – Zoe Bars. 
Women are genetically born different and have slightly different dietary requirements as compared to men. They essentially require higher vitamins and minerals to quell the daily tired feeling. Zoe Bars are custom-designed to provide instant energy while helping women to overcome cravings for desserts.
Preservative-free, the 100 percent Vegetarian energy bars are made using the choicest, quality ingredients to fulfill one’s desire for taste without adding any additional calories to the diet. A powerhouse of nutrition, the Zoe Bars are high in protein and are fortified with essential multivitamins like Vitamin A, B2 (Riboflavin), B3 (Niacin), B6(Pyridoxine), B7 (Biotin), B9 (Folate), B12, Vitamin C, Vitamin D, and Zinc to help you feel fresh and energetic through the day.
Ideal for women of all ages, the formulation blend of the energy bars includes 3 types of protein – Whey, Biotin, and Folate, along with the right amounts of Calcium, Vitamins that help keep the women healthy. The bars help in supporting a healthy immune system, healthy hair and skin, strong bones, blood formation, energy boosting, and reduces chances of osteoporosis. Perfect for any woman with an active lifestyle the bars possess a relishing taste of real orange chunks.
Richa Pendake, CEO and Founder, Nutrizoe, said, “Women face multiple problems that are directly caused due to lack of adequate nutrients in their body. To help women check their wellness without requiring much prep time for a nutritious meal while on the go, we at Nutrizoe have launched Zoe Bars. Tasty with the popular chocolate flavor, these bars also have natural orange chunks to elevate the sumptuous mouthfeel of the energy bars. A preservative-free natural energy booster, the pure vegetarian energy bars are ideal for women of all ages and provide the necessary boost of multivitamins, minerals, and proteins to meet their daily nutrient requirements.
Yu has entered a new product category with the launch of its Instant Hakka Noodles. Hakka Noodles curated by Yu comprises Steamed Noodles, Chef Curated Sauce, Cut Veggies / Chicken, and Chilli Oil. 
The noodles can be prepared in just 5 minutes and consumers only need a pot for boiling water. The brand has initially launched 2 flavors (a) Schezwan Stir Fry and (b) Kung Pao Chicken and will also be launching their third variant next month.     
Given the innovative product offering, Q-commerce delivery platform Blinkit partnered with Yu Foods for an exclusive Pan India brand drop. The products will be exclusively available on the Blinkit platform up to March 12th, 2023 post which they will be available on all other online and offline stores. As part of this exclusive launch, Yu also conducted a joint event – “Yutopia” in association with Blinkit in a premier Gurgaon Club. Yutopia saw the attendance of over 150 guests including media houses, bloggers, and influencers as well as some loyal customers of Yu Foods. 
Staying true to its brand philosophy, the new SKUs are chef-crafted using only naturally recognizable ingredients, ZERO Preservatives, and no MSG. Yu has sold over 3 million bowls in the past 15 months and is among the fastest-growing D2C brands in the country.
Bharat Bhalla, Founder of Yu Foods, “Yu is looking to re-imagine Consumer Foods always keeping Yu – the consumer in mind. All our products are Chef Crafted which enable today’s consumers to not Compromise on Health, Quality, Taste, Time, or Convenience. We are happy to introduce Instant Hakka Noodles for the first time in India, which will allow people to enjoy restaurant-style stir fry noodles in the comfort of their homes in a matter of minutes.
Varun Kapur, Founder, commented, “Our products have proved popular with the young and the old, and with working professionals and housewives. And it’s because Yu Foods prides itself on giving them great taste as well as nutrition, which is why I believe the newly launched Instant Hakka Noodles—perfect for that comfortable lunch or dinner —will win as much love from our customers as our meal bowls have done.
Yu makes instant packaged foods using only ingredients that are 100 percent natural, recognizable and locally sourced. These nutritious meals contain no artificial ingredients or food substitutes, have zero preservatives, and use no artificial flavor enhancers, all of which separate the brand from its competitors. Thus, every food bowl comes with the guarantee of 100 percent taste, aroma, and texture, and a shelf life of 12 months (at room temperature). Besides, they are easy to prepare, requiring just hot water and less than 5 minutes.
CODE has unveiled its latest hair care product: the CODE Hair Serum. Specifically designed for Indian men, this serum is the perfect addition to any grooming routine, offering nourishing and strengthening properties that leave hair looking and feeling healthy and revitalized. With its unique blend of natural oils and advanced formula, this serum is sure to become a go-to choice for men everywhere.
Ankit Daga, Head of Business Development, McNROE Consumer Products Pvt Ltd, said, “We are thrilled to announce the launch of our latest addition to the hair care portfolio – CODE Hair Serum. This product is the result of extensive research and development, and we believe it will revolutionize the hair care industry. At McNROE Consumer Products Pvt Ltd, we strive to create products that cater to the needs and desires of our consumers. With CODE Hair Serum, we have created a product that not only nourishes and protects hair but also provides a sleek and glossy finish. We understand that hair care is an essential part of everyone’s daily routine and we want to make it an enjoyable and effortless experience. Our team has worked tirelessly to ensure that the product meets the highest quality standards and delivers on its promises. We are confident that CODE Hair Serum will be well received by our consumers.
The CODE Hair Serum is a game-changing hair care product that blends the goodness of five natural oils (Argan, Abyssinian, Meadowfoam, Wheatgerm, and Jojoba) to help men tame frizzy hair and achieve the desired look. The essential fatty acids found in these oils coat each hair strand, locking in moisture and smoothing out cuticles for a healthy, revitalized appearance. The protective coating offers dual protection against the heat from styling tools and the harsh effects of UV rays and pollution. Perfect for all hair types and compatible with other hair care products, this serum is free from harmful chemicals like sulfates, parabens, and phthalates, making it a safe and effective solution for anyone seeking natural and gentle hair care. The Hair Serum is designed to complement the brand’s existing hair styling products, including Hair Clay, Hair Pomade, and Hair Wax. 
The CODE Hair Serum is enriched with essential vitamins and minerals that help to encourage healthy hair growth. The serum can be applied to wet or dry hair, simply apply a small amount to the palm of your hand and massage it from the roots to the tips of your hair. It is perfect for all hair types, including curly, straight, and wavy hair. The serum is priced at Rs 350 and is available on CODE’s website and all leading e-commerce sites.
Reiterating its commitment to become the leading provider of end-to-end refrigeration solutions, ELANPRO, India’s tech-driven commercial refrigeration company, launched a new series of energy-efficient freezers, coolers, and ice machines for food service industry. 
The new product line-up encapsulates ELANPRO’s vision to create an ecosystem of diverse cooling products catering to food and beverage businesses of different sizes. ELANPRO products can be seen in Hall no.11, Stall No. 5A at the 37th edition of AAHAR – an International Food and Hospitality Fair organized by India Trade Promotion Organisation (ITPO) at Pragati Maidan, New Delhi from March 14-18, 2023.
Addressing the key challenges of space, utility, productivity, and convenience faced by food and beverage outlet operators, the company has launched ten innovative, customer-centric products and their variants. These products will assist Hotel, Restaurant, Café, Bar, and retail f&B operators, improve productivity, increase profitability, and reduce carbon footprint.  
ELANPRO has launched fresh, fruit juice vending machines by Oran Fresh from Italy. The innovative, automatic juicing system uses advanced, patented technology and a unique squeezing process for fruits such as oranges, pomegranates, etc. A compact, high-yielding product, the Oran Fresh juicer guarantees the highest standards of hygiene and cleanliness making it an ideal solution for outlets offering healthy and natural juice options.
ELANPRO’s exclusive showcase of retail refrigeration at AAHAR also includes breakthrough products such as ELANPRO FreeTop and Island Freezer. ELANPRO FreeTop is a unique combination of an upright freezer and countertop. With a small footprint and portable, lightweight design, the product is a cost-effective solution designed to meet impressive display needs. ELANPRO Island Freezer is a differentiated chest freezer with six push and pulls doors. The product is characteristic of an industry-exclusive design that saves energy. The new futuristic retail refrigeration range offers precise temperature control and greater storage capacity essential for the hyperpaced ice-cream, dairy, and frozen food market. These products are ideal for ice cream parlors, supermarkets, restaurants, delis, bakeries, and convenience stores looking to expand their offerings and display.
SANJAY JAIN, DIRECTOR, ELANPRO, said, “We have relentlessly pushed our boundaries to bring innovative products. We are delighted to launch our new range of practical products, including those that are a result of our new partnerships. With summer approaching, our new range will empower our customers. We strive to become the holistic industrial refrigeration solutions provider that uses industry knowledge, cutting-edge technology and innovative solutions to enhance customer experience.” 
By extending its presence in most segments of food and beverage retail, delivery, and cloud kitchen, ELANPRO is aggressively developing a well-rounded portfolio catering to every Indian customer aspiring to open a restaurant, café, ice-cream parlour, F&B retail outlet. Consisting of seven and three products for HoReCa and F&B retail respectively, the new line-up will enter the market in the coming season. 
ELANPRO will also display its commitment to sustainability, with zero energy cost mobile freezers.  “We are thrilled to showcase our sustainable products at this year’s exhibition. This platform facilitates customer feedback that is important for customer-centric companies like Elanpro,” Jain added.
ELANPRO has been pioneering innovative technology and advanced features in commercial refrigeration industry. With a focus on quality and cutting-edge solutions, the company has helped businesses reduce their operating costs, improve their environmental impact, and streamline their refrigeration processes.
Indulge in a novel culinary experience that is not only delectable but also sustainable and ethically sourced – it’s time to tantalize your taste buds with Wakao Foods’ latest creation, the Continental Burger Patty. Made from the finest jackfruit, this vegan patty is the epitome of wholesome nutrition, providing an optimal balance of protein, fiber, and essential spices.
Boasting a remarkable 53 percent of jackfruit as its core ingredient, the Continental Burger Patty is further fortified with pea protein and a melange of flavorsome spices, all carefully curated to deliver an unparalleled gustatory experience. Not only does this vegan delicacy mimic the texture of pulled meat with remarkable accuracy, but it also serves as a healthier option for health-conscious, vegans and vegetarians alike.
Prepared with the utmost care and attention to detail, this vegan patty can be effortlessly grilled or fried, just like any regular patty. The succulent texture and robust flavor are sure to gratify the palates of even the most discerning burger aficionados.
Sairaj Dhond, Founder and CEO of Wakao Foods, stated, “Our ardent mission is to offer our valued patrons healthy and nutritious culinary options that are both sustainable and ethically sourced. We are proud to launch the Continental Burger Patty, an innovative addition to our line of vegan products that will appeal not only to our loyal customer base but also to meat enthusiasts searching for healthy and plant-based options.
Containing an impressive 113 Kcal, 10.1 grams of protein, 11.6 grams of carbohydrates, and 7.2 grams of dietary fibre per 100 grams, the Continental Burger Patty is a bona fide dietary powerhouse, offering a complete and balanced diet. With a one-year shelf life under ambient temperature, the 400-gram pack of this product is affordably priced at Rs 450, making it an accessible and attractive option for all. Wakao Foods’ state-of-the-art facilities in Goa ensure that their products meet the highest quality standards, thereby ensuring that the Continental Burger Patty is not only delectable but also free of any compromise in terms of quality.
To get your hands on the Continental Burger Patty and a range of Wakao Food products, including this awe-inspiring vegan patty, visit their website at www.wakaofoods.com or select e-commerce platforms. The Continental Burger Patty is a must-try for all burger enthusiasts searching for a wholesome, sustainable, and scrumptious alternative. Get your hands on this culinary masterpiece today and savour the delightful and nutritious taste of jackfruit.
Schwarzkopf Professional has announced the relaunch of the much sought-after Bonacure range – the high-performing hair care brand that effectively caters to numerous hair problems, now with a renewed focus on clean formulations, sustainable packaging, and best-in-class products. 
The Bonacure Clean range features Advanced Technology (a new Vegan Care Complex), Clean Formula (high levels of biodegradability), and Sustainable Packaging (Up to 97 percent recyclable). A range of seven products featuring formulas that are full of what’s good and free of what’s not, the Bonacure Clean range promises healthy, radiant, and salon-perfect hair. 
With this relaunch, Schwarzkopf embraces clean beauty and high-performing products that are free from compromise and full of trust, altering the face of professional haircare for good!  The products combine the strength of the well-liked Bonacure technology with a fresh, clean solution to deliver the best of both worlds, so consumers no longer have to pick between clean or effective products thanks to the range’s abundance of 100 percent vegan components. The inclusive range is carefully developed and selected to fit the unique demands of every hair type and ensures salon-like hair from the comfort of home. 
The range of products combines the strength of a newly launched Vegan Care complex – focusing on inner action with Vegan Keratin that restores hair structure and natural elasticity and Cell Equalizer – focusing on outer action which restores lost Proteo-Lipid chains for a cuticle closer to natural perfection. The entire range is ‘Clean Inside Out’ with a targeted focus on Sustainable Packaging. 
Covering 7 hair concerns, each with an associated range of products, including shampoos, anti-pollution water, conditioners, smoothing oils, treatments, and more, the range includes – Clean Balance, Repair Rescue, Moisture Kick, Color Freeze, Volume Boost, Frizz Away, and Time Restore. 
Targeted at trendsetting yet conscious salon goers who want to invest in their hair as well as for salons who want to offer clean formulations and sustainable brands to discerning, new-age audiences. The brand has also included a newly launched Bonacure In-Salon Service which features 3 offers – A Vegan Express Blow Dry: an 8 mins service leading to instant nutrition and shine; A Vegan Keratin Charge: a 10 mins service leading to instant strength, smoothness, and shine. With a 4-step process for each of these in-salon services, salon goers can look forward to discovering the power of vegan keratin in a new professional clean formula.
Meatzza has introduced the nazakat of Old Delhi Biryani, over a century-old recipe, with Shahi Daawat Mughlai Chicken and Mutton Biryani, to every Indian household from Kashmir to Kanyakumari.
The newly launched Heat, and Eat Shahi Daawat Mughlai Biryani is 100 percent cooked with the goodness of royal culinary flavors for every biryani enthusiast who can just heat it up for 4-5 minutes and enjoy the delicious biryani at any time. The launch thus strengthens the brand’s mission to provide the best in high-quality, simple-to-prepare meals across the nation. 
Rajiv Jaisinghani, MD, and Founder, said, ”We have always believed in bringing the tastiest variants to our customers with the highest possible taste, nutrition, and quality. With the introduction of Mughlai Chicken and Mutton Biryani to our portfolio, we are redefining the culinary experience of Indian food lovers.
Meatzza ready-to-cook Mughlai Chicken Biryani is priced at Rs 279, and Mughlai Mutton Biryani is priced at Rs 399. They will be available in a number of cities across the country, including Mumbai, Delhi, Gurgaon, Bangalore, Kolkata, Hyderabad, Cochin, Darjeeling, and Siliguri, through leading traditional, modern trade, and e-commerce channels.
The Mughlai Chicken and Mutton Biryani products are frozen using Blast Freezing Technology, which helps to preserve the highest standards in texture, flavor, and food nutrients. Currently, its meat-based product range comprises Nuggets, Kebabs, Meatballs, Chapli Kebabs, Hotdogs, Sausages, and Cold Cuts that can be served in minutes.
DishiS Jewels has announced the launch of its latest collection of Rose-Pattern Rings. These beautiful rings perfectly blend timeless elegance and modern design, making them the ultimate accessory for any occasion. The latest jewelry collection is unconventional and minimal, inspired by the charismatic features of roses and created in diamonds depicting the world of love and romance.
Each piece in the collection has been carefully crafted by talented craftsmen to capture the essence of the flowers, significantly rose, and its beauty to adorn the beauty that beholds the ring. Made with premium quality metals like yellow gold, rose gold, and sterling silver, these rings are designed to be durable, comfortable, and easy for everyday wear, making them the perfect addition that best suits their style, preferences, and personality.
DishiS Jewel’s latest ‘Rose-Pattern’ collection is modern, bold, and versatile and aims to add a touch of style to women’s mien. The new collection is available at its outlet in Delhi and on its e-commerce website; and can be delivered nationwide. 
Dishi Somani, Founder and Creative Director of DishiS Jewels said, “Creating this collection of Rose-Pattern Rings was a labor of love keeping the contemporary wardrobe in mind. We yearned to capture the essence of the rose, which has long been a symbol of beauty, love, and passion. We believe these rings’ intricate details and stunning design will make them a treasured addition to every diva’s collection.
The new collection includes a variety of styles and designs, including delicate and minimalist pieces and more ornate and intricate designs. Each ring features a rose pattern, expertly crafted to create a stunning visual impact. The rings are available in various colors and materials, including gold, rose gold, and silver. DishiS Jewels is known for its commitment to quality and excellence. Every piece of jewelry in the collection is designed and manufactured to the highest standards, ensuring our customers receive only the best.
T.A.C – The Ayurveda Co. one of India’s fastest-growing D2C omnichannel Ayurvedic lifestyle brands, has raised Rs 100 Crore in its Series A funding round from consumer VC fund, Sixth Sense Ventures. The round also saw participation from actress Kajal Agarwal, a few notable start-up founders, and venture debt funds.
T.A.C positions itself as Bharat Ka Ayurveda for the Young and Restless, popular amongst customers for its bestselling Kumkumadi, Eladi, and Methi ranges. The brand has shown unprecedented growth over the past 10 months, growing over 300 percent, driven by a portfolio of 100 unique SKUs with a strong omnichannel distributor network across 20+ EBOs, 5,000+ retail touchpoints, and online channels. T.A.C has recently forayed into global markets, starting with the MEA region with its Dubai launch. 
The funds raised will be used to expand offline presence, improve product manufacturing, expand research and development, and accelerate digital awareness around Ayurveda and T.A.C. in the ecosystem. T.A.C plans to integrate and automate Dosha Consultation-based personalized skin, hair, and wellness routines. 
“T.A.C enjoys a robust online community with Ayurveda at the heart of it. Indians (and humans at large) rely on experiential and assisted purchases for their skin, health & wellness needs. At the cusp of aspiration, affordability & accessibility, within six months, T.A.C has shown stellar retail seeding, expansion & growth pan India,” said Param Bhargava, Founder, The Ayurveda Co.
Shreedha Singh, Co-founder, and CEO, T.A.C added, “This Series A funding is a significant milestone for T.A.C and will enable the company to further its mission of bringing Ayurvedic wellness to a wider audience, especially Millennials and Gen Z to make Ayurveda mainstream. We are very excited to have Sixth Sense Ventures on board, with their expertise in the consumer space, T.A.C is poised to be the Most Loved Ayurveda brand in the years ahead.”
“Though there is a huge clutter of digital-first BPC brands, only a handful have been able to get shelf space in the offline world, where almost 90 percent of the market still resides. GT presence is critical to driving real scale for any consumer brand. Having moved offline early, establishing distribution across offline retail formats and geographies, T.A.C is garnering shelf space in areas dominated by incumbents to become an omnichannel BPC brand. Furthermore, with the rapid evolution of consumer preferences towards natural, and now Ayurveda-driven, T.A.C is addressing this with affordable pricing and accessibility across all TGs. Thrilled to partner with the super passionate and determined duo, Param and Shreedha to realize their vision,” added Nikhil Vora, Founder, and CEO, Sixth Sense Ventures.
Underscoring its resolute commitment to fostering gender equity and enabling a brighter, more inclusive future through girl-child education, T.A.C has established a strategic partnership with the Make a Difference (M.A.D), a not-for-profit organization, to fund the education and empowerment of underprivileged girls in India.
A brand that’s proudly Made in India (Swadeshi) and carries its Ayurvedic heritage, T.A.C’s vision is to HEAL, which stands for Help Embrace an Ayurvedic Life. Recognizing the life-changing potential of Ayurveda, the brand empowers and radically shatters the archaic, slow, and cumbersome perceptions associated with Ayurveda and offers uncompromised, pure, top-notch quality, and ethically crafted products.
Bagrrys India Private Limited has announced the launch of Bagrry’s Organic Wild Honey. By foraying into the premium honey and preserves category, the brand aims to enhance the overall experience of consuming 100 percent natural organic honey by providing a wholesome and nutritious solution. Thereby improving the health and well-being of its consumers. With this launch, the brand extends its product portfolio into new categories. 
Bagrry’s Organic Wild honey is super versatile and delicious, add a spoonful to your diet or add it to your breakfast cereals, smoothies, green tea’s, bread toasts, and many more. 
Bagrry’s Organic Wild Honey (500g), is available in a glass jar and priced at MRP 599. This product is Certified organic honey which real, raw, and honest. Bagrry’s Organic Wild Honey is 100 percent pure with nothing else added, free from any adulteration, 0 percent added sugar, or added preservatives. It is full of flavors, with healthy pollens and enzymes as bees intended it. The taste of each spoonful is bright, yet delicately nuanced with multi-floral sources. The product is available on leading e-commerce, Q-commerce (Blinkit and Zepto), and on the brand’s official website.
The factors that differentiate the product from others are the brand’s Ethical and Hygienic Harvesting practices. Bagrry’s Organic Wild Honey is harvested through an ethical and sustainable process without harming bees or nature, in compliance with Good Beekeeping Practices (GBP). 
The product is sourced directly from organic farms which are free from harmful chemicals/pesticides and the product is backed up by proper Organic certification from renowned regulatory bodies.
Bagrry’s Organic Wild Honey has a diverse range of nutrients, as bees collect nectar from varied flower sources giving it a unique taste and flavor. The product contains traces of natural pollen grains which have nutritional enzymes due to their multi-floral origin that helps in digestion and strengthens the immune system. The product is un-processed / unfiltered and unpasteurized thereby retaining its natural probiotic properties, rich taste, and nutritional properties, and giving it a natural dark color.  
Over the years, Bagrry’s products have helped consumers live a fit and healthy lifestyle, as they believe “Nutritious and high-quality food is a right, not a privilege. With nourishment in every bite, Bagrry’s products are often recommended by leading nutritionists, discerning mothers, and our loyal consumers. Bagrry’s Organic Wild Honey is 100 percent Authentic Organic Wild Honey that is certified after thorough testing by Government approved labs. 
Aditya Bagri, Director, Bagrry’s Group said, “Bagrry’s always endeavors to offer its consumers with the best and most inventive solutions for their well-being and nutritional requisites. We witness an ample opportunity to enhance Bagrry’s brand with this extension and provide a differentiated consumer experience. The New Bagrry’s Organic Wild Honey is enriched with necessary vitamins and has no added sugar thus, will offer consumers a rich, irresistible taste without compromising their health. So, bless your body with the goodness of Bagrry’s Organic Wild Honey and Nourish your gut with the healthy benefits of raw, pure, and unpasteurized organic wild honey.
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